Top Pa. apple
HARRISBURG - Leading
grocery industry representatives,
foodservice representatives and
roadside marketers were
recognized at luncheons, March 20-
22, for their marketing expertise
by the Pennsylvania Apple
Marketing Board and National
Apple Month, Inc. of McLean, Va.
Kay Swartz, Marketing
Representative of the Penn
sylvania Apple Marketing Board,
presided over the luncheon
meetings held in Pittsburgh,
Mechanicsburg and Philadelphia.
More than 80 retail and food
service companies and roadside
marketers competed at the
national level for honors of out-
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standing apple promotions. The
total number of finalists in the 1983
Greenthumber Competition for
best overall National Apple Month
promotions dropped off slightly
due to the late fall marketing
season, but the quality of the
promotions and the challenge of
making the top selections lived up
to every expectation. Swartz
commended all those who had
participated for their efforts in
marketing apples and the excellent
entries they prepared last fall.
Fred Corey, secretary-manager
of National Apple Month, Inc.
related that “Apples are pur
chased more frequently and
consistently than any other fruit in
QUESTION?
ANSWER!
4-;
\ A * ,
marketers are honored
the supermarket.” He concluded,
over 90 percent of all families in
America purchase fresh apples
weekly or more often during much
of the year. Thus, apples can ac
count for up to 30 percent of the
gross produce department
profits”. National Apple Month
and fall time promotions are major
contributors to this very nice set of
circumstances. Little wonder that
many aggressive, profit motivated
retailers, foodservice operators
and roadside marketers are very
partial to October National Month
promotions once they have tried
the many traffic building things to
be done with apples and apple
products.
Recognized by the two organizations were
national award winners
Penn Traffic Co Riverside Division Dußois \
fourth national honors for corporate chains of
fewer than 50 stores
P A & S Small Co York second national
honors for co-operative chains with over 50 stores {
Golden Dawn Foods Inc Division of Peter J ’
Schmidt Co Inc Sharon third national honors for
co-operative chains with over 50 stores
Reeves Parvin & Co Huntingdon fourth
national honors for co-operative chains with fewer
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BARRY GARBER
RDI. Box 626
Elizabethtown, PA 17022
717-367-3649
BOX 218
EAST PETERSBURG. PA 17520
Phone 717-569-3296
Hum bO stores
Bomhprger s Elm first national honors for
ARA Services Philadelphia secono riduundi
honors for contract foodservice operations with
over 200 units
Dutch Pantry Family Restaurants Camp Hill
first national honors for restaurant chains with
more than 50 restaurants
Saga Food Service Nationwide Insurance Co
Harrisburg third national honors for single
restaurants or cafeterias
Servomation Corp ATAT Corp Ptscataway NJ
fourth national honors for single restaurants or
cafeterias
Ontefaunee Orchards Farm Market Leesport
first national honors for retail farm markets
Lerew s Farm Market Dillsburg fourth national
honors for retail farm markets
Also recognized were par
ticipating companies for their
competition finish in the Mid-
Atlantic and Southeast region of
the national competition.
Corporate chain with more than 50 stores
Acme Markets Inc Philadelphia Ist place
mid atlantic, and southeast region
Acme Markets Inc Forty Fort 4th place mid
atlantic and southeast region
Corporate chain with fewer than 50 stores
Penn Traffic Co Riverside Division Oußois
2nd place mid atlantic and southeast region
Konhaus Farm Markets Mechamcsburg 3rd
place mid atlantic and southeast region
Giant Food Stores Inc Carlisle 4th place mid
atlantic and southeast region
Voluntary Chain with more than 50 stores
PA AS Small Co Vork Ist place mid atlantic
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Lancaster Farming, Saturday, April 7,1984—013
and southeast region
Golden Oawn Foods Inc Divison of Peter J
Schmidt Co Sharon 2nd place mid atiantic and
southeast region
Associated Wholesalers Inc York 2nd place
mid atiantic and southeast region
Fox Grocery Co Division of Wetterau Belle
Vernon 4th place mid atiantic and southeast
region
Voluntary chain with fewer than 50 stores
Reeves Parvm &Co Huntingdon Ist place
mid atiantic and southeast region
Independent Stores
Bomberger s Elm Ist place mid atiantic and
southeast region
Triple G Farm Market Stevens 2nd place
mid atiantic A southeast region
Single Restaurant or Cafeteria
Saga Food Service Nationwide Insurance Co
Harrisburg Ist place mid atiantic and southeast
region
Servomation Corp Pa Blue Shield Camp Hill
2nd place mid atiantic and southeast regin
Messiah College Grantham 4th place mid
atiantic and southeast region
Retail Farm Markets
Ontelaunee Farm Market leesport Ist place
mid atiantic and southeast regin
Lerews Farm Market Dillsburg 2nd place mid
atiantic and southeast region
DeCou Farm Market Shiloh NJ 2nd place
northeast region
State Certificates of Produce
Marketing Excellence were
awarded to each company and
produce manager who par
ticipated in the October National
(Turn to Page DI4)
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