BlO—Lancaster Farming, Saturday, Dacambar 17,1983
How
Get
“Reginald, the Red-Nosed
Reindeer”...? Now hold on a
minute! Every kid in America
knows his name is Rudolph. Who’s
Reginald?
It almost happened in 1939 when
Robert L. May, a poetry-writing
copywriter for Montgomery Ward
was asked to develop some ideas
for a Christmas booklet to be
handed out to children visiting the
company’s retail stores.
May’s first idea about a reindeer
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CHRISTMAS ; THE JOY
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AND CHEERFUL PACE SET
A MOOD OF happiness
AND &OOD CHEER FOR
EVERYONE DUFHN6 TUTS
SEASON OF LOVE ANDJby.
IT IS THE BUS/ESTTIME
OFTHE YEAR FOR CHR&-
TfANS fA/AU PARTS OP
THE WORLD.
Did
Rudolph
His
Nome?
with a shiny nose received a cool
reception. But he believed in the
character that was taking shape in
his mind. When he and an artist
friend came up with some
whimsical illustrations of a lovable
reindeer with a bright red nose,
May’s proposal won immediate
approval.
Next came the name. Rollo and
Reginald were among the three
names considered, but neither had
(Turn to Page Bll)
PEACH
GREEN
LT.BROWNI
LT BLUE
LT GREEN
6 •
7.
8.
9.
10.
Across
2. They pull the sleigh for Santa
13. You decorate this with balls and tinsel
18. They watched over the Baby Jesus
33. This makes for a white Christmas
37. You sing these at Christmas
Christmas Features
u. in. n*. n t.
~7F. /y
27.
3/- 12.
' ~ic. "w.
TT.
'hi.
Down
12. What people do in the kitchen around Christmas
15. They help Santa Claus make toys
30. He wears a red suit and has a white beard
31. “Deck the halls with boughs of
/2-2Z-J33
7 IT j 7. i
1. What Santa Claus leaves under the tree
9. You tie this on the end of a tree branch or around a gift
See answer on page 821
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