/Uft—Lancaster Faming, Saturday, My 2,1983
ROSEMONT, HI. - Back in its
heyday before World War n,
Americans ate butter at a 12-
pounds-per-capita annual rate.
Then butter went to war and the
price soared to $1 a pound. People
got out of the habit o' eating it and
since that time r capita con
sumption of butte igged to four
pounds a year, iccordmg to
UDIA’s John F. E kman, author
of ‘From this Corr ’
From this Corner believes that
milk drinking should be such a
habit that consumption should at
least keep pace with population
growth. Milk drinkers should keep
the healthful habit and we should
never lose our market to sub-
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stitutes or other competitive
beverages.
One definition of “habit” is “an
acquired mode of behavior that
has become nearly or completely
involuntary.” Milk drinking should
be such an integral part of our
eating habits that maintaining
production to meet increased
consumption should be the dairy
industry's problem, rather than
vice versa.
From This Corner contends that
habits must be maintained to
keep them shiny bright; light silver
and copper. They can easily be
changed or forgotten through
disuse.
Can you imagine cars without
power steering, power brakes or
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air conditioning? Those were
created habits that the automobile
industry convinced most of us we
couldn't live without.
Why is From This Comer con
cerned with maintaining the
worth wile habit of milk drinking?
In the March 1963 issue of
“Consumer Reports,” there was a
letter entitled “Rejecting 'the real
thing.’ ” A mother and her
daughter cooperated in a school
science project to test one brand of
margarine against butter. Two
batches of shortbread cookies were
baked, one with butter,- the other
with margarine.
More than 100 teachers and
pupils were polled as to which
cookie was made with butter. Hie
teachers preferred and identified
the butter cookie. But the vast
majority of the kids endorsed the
margarine cookie and deduced
“that it must be the one made with
butter.”
“The kids knew what they were
supposed to like: Having grown up
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with ‘the buttery* taste of
margarine, the’ kids rejected the
unaccustomed taste and texture of
the real thing.”
Even though milk drinking has
become a pattern of behavior and
not a front-of-mind activity, we
, should continue in the same
nutritious way. From. This Corner
believes that we should build our
dairy markets, not surrender our
products on the installment plan.
Let’s start at the beginning with
. milk. Can you imagine starting
your day without it? On your
cereal or in a glass, or both? Cold
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milk with your luncheon sandyj
' is a natural. And a mealtime hal
of milk is easy to maintain when
- you're home. It's a bit tougher
when you're out, but work on it.
- And don’t forget milk with snacks.
While we're at it,-From This
Corner opines that we should get
butter sales back to where they
were 40 years ago.
We should also support the dairy
industry by keeping the milk habit.
You won’t have to think about it.
Just don’t change your ways once
you’ve seenthe milk light.
I’m all fonit How about you?
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