NASHVILLE, Tenn. The
outlook for increased meat
demand is brighter in Japan and
developing nations than in the
United States and Europe, ac
cording to speakers at the recent
Fifth World Meat 'and Livestock
Marketing Congress, held here.
In the U.S., declining beef
consumption will not be halted
unless the livestock and meat
industry takes specific action, said
Dr. W. Wayne Talarzyk, professor
of marketing at Ohio State
University.
Future U.S. consumers will have
money to spend on meat, but beef
consumption will decline
throughout this decade and into the
1990 s “unless we more effectively
segment our market,” he said.
Appearing with Talarzyk to
discuss “World Demand for Meat”
were Toshio Kanai, chief North
American representative of
Japan’s Livestock Industry
Sromotion Corporation,* Jacques
elay, director of GIRA, a Swiss
agricultural marketing and
research firm, and Wolfgang
Krostitz, with the livestock and
dairy commodities division of the
Food and Agriculture
Organization, Rome.
Kanai said Japanese' meat
consumption per capita will in
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World meat demand brightest in Japan
crease from 22,5 kilograms in 1961,
to 26-28 kilograms in 1990. Beef
consumption should rise 30-40
percent by 1990, and chicken and
pork consumption 10-15 percent, he
said.
Kanai cautioned that despite this
significant increase, it is doubtful
that Japanese meat consumption
will increase to the level of
Western nations. Today Japan’s
per capita meat consumption is
about one-third of levels in the U.S.
and Prance, and about 40 percent
of totals in the United Kingdom.
Increased meat consumption
will not change the basic Japanese
dietary pattern, Kanai said.
Carbohydrates are obtained
mainly from rice, other grains,
and vegetable oil. Protein comes
mainly from fish, followed by
livestock products, beans and
grains.
With nearly three-quarters of the
world’s population of billion,
the developing countries offer
more potential for increased meat
consumption than the developed
nations, Krostitz said.'
Pork is the most popular meat
consumed in developing countries,
with the exception of the Islamic
countries, followed by poultry.
Since most developing nations are
trying to expand their pork and
•Water CcJoledUoits: 7:S^JiJQdDLKWJ
poultry output, the growth import
should be beef, he said.
In these countries meat demand
will respond quickly to rises in
income, as well as to continued
growth in population. Another
factor in increased meat demand
will be “contuiued urbanization
and ‘westernization’ of livestyles,”
Krostitz said.
In early 1963, a study presented
to the FAO Intergovernmental
Group on Meat projected that total
demand for meat in the developing
countries would rise from an ac
tual consumption of 52 million tons
in 1980 to 73 million tons by 1990.
“Meat is among the most popular
foods in the developing regions,”
he said.
Turning to European nations.
Belay said poultry consumption in
the European Economic Com
munity (EEC) should rise six
percent per year through 1990,
compared with a 1.7 percent in
crease in beef.
Poultry’s main advantage over
beef is in terms of price, he said.
Through 1990, GIRA projects that
world beef consumption will be 30
percent higher than in 1977, but
beef’s share of total consumption
should decline slightly because of
its price disadvantage, compared
with poultry.
otic
fer
;tate
;rol
tic
For beef to maintain and con
solidate its position in the meat
market, and to regain its market
share, its price relative to other
meat must decline; more diverse
beef products must be created, and
the quality of beef must become
more consistent, he said.
Like their American coun
terparts, Europeans are becoming
more “nutritionally aware,” and
“beef is well-positioned to benefit
from this development,” he said.
Europeans are also concerned with
quality and convenience in
preparation.
The ability to segment these
various markets “will depend on
Final certification date for corn,
gram sorghum and conserving use
acres is July 15, 1983. Failure to
report can cause a producer to lose
ail program benefits and shall
cause the program crop acreage to
be zero for each program crop not
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future bases.
Special office hours for July 13,
14, 15 are from 7:00 A.M. to 5:30
P.M. Visit the York County ASCS
Office, 120 Pleasant Acres Road,
York, Pa. to report your crops for
1983 before this deadline of July 15,
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our willingness to develop
strategic plains for each of our
industries,” be said. Strategic
planning involves two questions,
he said: are we doing things right,
and are we doing the right things.
The theme of this year’s
Congress was “Building World
Trade.” Approximately 1,000
registrants including
representatives of almost 30
countries attended the five
progpun session.
The Congress, conducted from
June 14-18, was a joint effort of
Livestock Merchandising In
stitute, Kansas City, Mo., and the
international Meat Office, Madrid,
Spain.
programs
1983.
••••
Small grains for conserving use
acres had to be clipped by June 27,
1983. Weeds must be controlled on
conserving use acres by July 15,
1983. Seedings had to be
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Conserving use acres cannot be
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