Bl6—Lancaster Fanning, Saturday, June 4,1983
Cartons advertise two 1 naturals'
By Sally Bair
Staff Correspondent
LANCASTER Milk and 4-H
are natural “go togethers” milk
as a beneficial food and 4-H as a
beneficial youth program. Three
local dairies have teamed these
“naturals” by promoting the 4-H
program on the side panels of their
half gallon milk cartons.
Kreider Dairy Farms, Manheim,
Mason Dixon Farms Dairy near
Gettysburg, and Turkey Hill Dairy
in Conestoga, used a side panel
which featured Chris Clover, the
cartoon character who encourages
kids to join 4-H by contacting their
local cooperative Extension office.
Spokesmen for the three dairies
all expressed satisfaction with the
opportunity to participate in the
program which was coordinated
by Lancaster County 4-H Agent
Donna Lucidi.
Dick Shellenberger, general
manager of the retail stores and
restaurant for Kreiders, said, “We
did it because we are a farming
organization and we believe in 4-H.
Chris Clover, the 4-H mascot, will be seen extensively on
milk cartons like this one used by Kreider Dairy Farms.
Turkey Hill Dairy and Mason Dixon Farms Dairy in Adams
Cour 'also vtf itr in the ''emotional program.
jese milk cartons carry a promotion for 4-H, encouraging young people to
cooperative Extension office for more information about joining.
Milk and 4-H
4-H helps kids a lot. We' feel it is an
asset if a person is active in 4-H
because it is above and beyond
going to school and it means
they’re willing to learn.”
He added, “I think 4-H gives kids
a healthy attitude toward com
petition. You can’t always be
number one. It is an area to grow
in.”
The fourth panel of Kreider’s
carton is always devoted to ad
vertising, often public service
advertising. Sometimes it men
tions the family restaurant or their
birthday sundae offer, or suggests
attending church as a family. He
says, “It’s a super way of ad
vertising.”
Shellenberger gives Donna
credit for persisting in making
arrangements for the printing of
the milk cartons, and the many
phone calls and letters necessary
to coordinate the activity.
At Kreider’s, every other carton
which comes through the
processing machine has Chris
Clover on the side. They have
ordered a six-month supply, so the
4-H promotion will continue
throughout the summer.
Luther Smith, dairy manager at
Mason Dixon Farms in Adams
County, timed his promotion to
coincide with 4-H Week in March.
He said, “We just feel it’s an op
portunity to promote a program
that’s worthwhile. It is a good
program for young people. We
have a blank side on our carton and
we use it for public relations.”
Smith said they often run a plate
urging people to drive carefully.
Smith, who serves as president
of the Adams County 4-H Board,
did not need to be persuaded about
the benefits of 4-H. He is a project
leader, his daughter is a project
leader and his wife is also involved
in 4-H. He pointed out, “We think
it’s quite worthwhile what we got
out of it, so we are returning some
of it.”
Mason Dixon ran their
promotion for three weeks in
March.
At Turkey Hill Dairy, Rick
Pellman, sales manager, said,
“We think 4-H is a suitable kind of
activity for young people. We have
an interest in that sort of thing. We
feel it has long range advantages.”
Pellman said they did not feel it
was a sacrifice to use the panel in
that way, and added, “Apparently
it gave a good feeling. We’ve had a
number of letters about the fact
that we used it. We’re glad we did
it.” Turkey Hill’s promotion ran
primarily in the month of April.
Donna Lucidi explained that she
got the idea from a seminar on
marketing for non-profit
organizations sponsored by
Hamilton Bank. One of the topics
she attended was “Bam painting
and other unusual forms of com
munications.” One suggestion was
logos on milk cartons, and she
says, “I started thinking about it.”
From a friend she learned that
many dairies purchase cartons
from International Paper and she
got a list of those which did. She
also drew up three potential
designs which were transformed
into final art by James McClure in
the Agricultural Communications
Department at Penn State.
Because she could send the
completed art work, the total cost
of the plate for printing was just
$65. This cost is being shared by
the eight counties in the Southeast
Region, using regional 4-H funds.
Cost to the dairies involved is
nothing just the use of a side
panel on the cartons they order.
Since the plate is now at In
ternational Paper, any dairy
purchasing cartons from them can
request that plate, and do their
part in promoting 4-H.
Coordinating the project took
some effort on Donna’s part, but
she says, “It’s worth the time.”
Milk and 4-H —they’re naturals.
See your nearest
HOLLAND
Dealer for Dependable
Equipment and Dependable
Service:
Addison. PA
Addison Farm and
Industrial
Equipment
US Rt. 40, P.O. Box 1
Addison, Pa.
814-395-3521
Alexandria. PA
Clapper Farm
Equipment
Star Route
814-669-4465
Annwille. PA
B.H.M. Farm
Equipment, Inc
717-867-2211
Beavertown. Pi
B&R Farm
Equipment, Inc.
RD 1, 80x217A
717-658-7024
Belleville. Pa.
Ivan J. Zook
Farm Equipmen'
Belleville, Pa.
717-935-2948
Carlisle, PA
Paul Shovers, Inc.
35 East Willow Street
717-243-2686
lhambersburg. Pi
Clugston
Implement, Inc
R.D. 1
717-263-4103
Davidsburg. PA
George N. Gross, Inc
R.D. 2, Dover, PA
717-292-1673
Elizabethtown. PA
Msssick Farm
Equipment, Inc.
Rt. 283 - Rheem’s Exit
717-367-1319
Everett. PA
C. Paul Ford & Son
RDI
814-652-2051
Gettysburg. PA
Ymghng Implements
R.D.9
717-359-4848
Greencastle. PA
Meyers
Implement's Inc.
400 N. Antrim Way
P.O. Box 97
717-597 2176
Sweigard Bros.
R.D. 3, Box 13
717-896-3414
Hambun
Farm Service
R.D. 1. Box 170
215-488-1025
mev Brook. PA
spendable Motor Co
East Mam Street
215-273-3131
215-273-3737
lonev Gn
lorman
& Son, Inc
Honey Grove, PA
717-734-3682
Hughesville, PA
Farnsworth Farm
Supplies, Inc.
103 Cemetery Street
717-584-2106
Lancaster. Pi
L.H Brubaker. Inc
350 Strasburg Pike
717-397-5179
Lebanon. PA
Evergreen
Tractor Co , Inc
30 Evergreen Road
717-272-4641
Lititz, PA
Roy A Brubaker
700 Woodcrest Av
717-626-7766
Loysville, PA
Paul Shovers, Inc
Loysville, PA
717-789-3117
Lynnport, PA
Kermit K. Kistler, Inc
Lynnport, PA
215-298-2011
Martinsbure. PA
Forshey's, Inc.
110 ForsheySt.
814-793-3791
Mill Hall, PA
Paul A Dotterer
R.D. 1
717-726-3471
New Holland.'PA
A.B.C. Groff, Inc.
110 South Railroad
717-354-4191
New Pi
irk, PA
M&R Equipment Inc.
P O Box 16
717-993-2511
Oley, PA
CJ Wonsidlerßros
RD.2
215-987-6257
Palm. PA
Wentz Farm
Supplies, Inc
Rt. 29
215 679-7164
Pitman. PA
Marlin W Schreffler
Pitman, PA
717-648-1120
Pleasant Gai
Brooks Ford Tractor
W. College Ave.
814-359-2751
Quarryville, PA
C.E. Wiley & Son, Inc.
101 South Lime Street
717-786-2895
Ringtowm. PA
Rmgtown Farm
Equipment
Rmgtown, PA
717-889-3184
Silverdale. PA
I.G. Sales
Box 149
215-257-5135
Tamaqua. PA
Charles S. Snyder, Inc.
R.D. 3
717-386-5945
ir.PA
WestChesl
M.S. Yearsley & Son
114-116 East
Market Street
215-696-2990
West Grove. PA
S.G. Lewis & Son, Inc.
R.D 2, Box 66
215-869-2214
Churchville. MD
Walter G Coale, Inc
2849-53
Churchville Rd
301-734-7722
Rising Sun, MD
Ag. Ind.
Equipment Co., Inc
1207 Telegraph Rd
301-398-6132
301-658-5568
215-869-3542
Washington. NJ
Frank Rymon & Sons
201-689-1464
Woodstown. NJ
Owen Supply Co
Broad Street &
East Avenue
609-769-0308