El2—Lancaster Fanning, Saturday, June 4,1983 Pamper yourself with a dairy delight BY ROBIN PHILLIPS Staff Correspondent BERNVILLE Give yourself a treat. Hop in you car and take a trip up Rt. 183 from Bemville towards Strausstown. As the sun glistens on the hood of your car, you look across the meadows lining the road and realize that this is going to be one of those perfect kind of days - one of relaxing and enjoying God’s gifts to man. You mind begins to conjure up one of those delectable kinds of desserts, heaped with toppings and a luscious mound of whipped cream, accompanied by an ice cold, thick, creamy, chocolate milkshake. Your foot automatically increases its pressure on the gas pedal, and in your anticipation, you can already taste those delightful calories sliding down your throat. Pamper yourself. You deserve it. Just as you make up your mind that your diet can resume tom morrow and you are not going to live another minute without an ice cream sundae, a milk shake, an ice cream cone, or pehaps an ice cold glass of milk on the side, you glance to the right and there it is, the answer to your dreams - Way- Franklin Stein explains processing and bagging of milk in special Way-Har containers. Promotion of milk is practiced on sign in front of Way-Har Farm. Har Farms Dairy Store and Ice Cream Parlor with that “fresh from the farm” goodness made into all their dairy delights. Way-Har Farms and Dairy Store is owned by Wayne and Harold Lesher, R 1 BernvUle, two brothers who wanted a better way to market their milk. Smce 1966, the two brothers were in partnership, milking 60 cows on their parents farm. Everything worked well as their cow numbers and acrerage increased, but they knew that there had to be a better, more profitable way to market their product. “At that time, milk was around $5.00 a hundred,” Wayne stated. So, tor the next two years, the two dairymen traveled around and looked at different jugging operations and dairy store set-ups. Stating that they had some ideas as to what they wanted, Wayne said they did a lot of studying before taking the first step. Listening to many others telling them the many mistakes to be made, and gleaning the best ideas from the operations that they liked, the Leshers also got the Pennsylvania Department of Transportation to do a traffic survey at the planned site of their enterprise. • t{ -jae- -* 1 „ ** * Way-Har Farms Store The planned site for their store along Rt. 183, just north of Bern ville, proved to be an excellent choice. The present store attracts many local customers living within the 10-mile radius that the Leshers were told would be the extent that most people will drive for their products, but it also attracts many customers from the surrounding towns who are willing to drive further for the better quart of milk or container of ice cream. Because of the commuter traffic on this busy route, the Leshers also employed a novel idea into their store. They package their milk in plastic bags. This way there are no bottles to return. Milk is bagged in 2 quart sizes and a special pitcher is available to slip the bag into and pour right from the bag. Milk is also bagged in pint weights and sold with a special type of straw that punctures the bag and the milk can be consumed right from the bag. This seems to be popular with workers on their lunch breaks and small children since it is easy to buy and have with the noon lunch. Lesher stated that the only others to sell their milk like this, that he is aware of, are several operations in Mon tgomery and Lebanon Counties. The Way-Har store was one of the first in the state to use this ap proach. The state approved this practice m July and the store opened in September of that same year, 1970. The Way-Har bovmes supply all the milk that the dairy store needs. Presently milking approximately 100 cows with 75% of them registered, the Leshers can be assured of good quality of milk by knowing their own operation which includes top animals such* as "Woodward Della Filbert”, the 1970 and 1971 top DHIA cow for fat in Berks County with 1091 pounds Way-Har Farms is a well-kept picturesque dairy operation. of fat. Most animals are bred added to the original farm in 1967. artificially with Harold and the The old barn was remodeled to herdsman, Glen Davis, doing the include heifer pens and a con inserainatmg. Their present barn, trolled environment area for which features a double six calves. It was after several un hernngbone milking parlor, successful years of raising calves maternity and hospital area with in this type of set-up, that Wayne’s box stalls, and barn office, was (Turn to Page El 4) I / School children make themselves comfortable in middle of store with milk and cookies. Wayne Lesher manages store from his office.