DES MOINES, lowa recently completed study by the National Pork Producers Council shows that consumer attitudes about pork are continuing to im prove. The study shows a direct correlation between recall of pork advertising and improvement in consumer attitudes about pork. This research project is the third in a series of annual studies designed to benchmark progress in creating a positive image for pork. During 1982, the primary em phasis of pork promotion was in the theme,, “America, you’re leaning on pork.” All ports com munications stressed that the product is leaner than ever, high 'l ;K. 4 STAKDCCK • CHSK EZE » •.-r-ww+fit-i-fr** - * S* \C.--L , % <..}■ ...\ y, .'v. , < &V' ,/> & f - y*.' ... f DOUSIE DfCK We have the cage system te meet year poultry needs 810 DUTCHMAN arid FAVORITE have product Hues and offer the oesl choice of systemsonthe aiar&t toOay. For more irtforioatioe about these quality systemrnhtactH^HßrßQmf^NTC&j;^- '' NpMt rf Qualify System For Pm% Swine& Grain Handing Research says pork’s image in protein and vitamin content ana not high in calories or cholesterol. Significantly, this latest study shows that the percentage of Americans eating little or no pork has dropped from 40 percent to 36 percent. This gives pork 9 million, new users. In addition, seven percent more people no longer feel pork is fatty or high in calories. Other significant results are large gains made by pork relative to its image in areas of cholesterol content, calories, and leanness, for example, since 1980, pork has improved its image with regard to cholesterol by 12 points in com parison to other meats by 20 points v A' -- *' ♦ iX 4 DCCKCMKAIH Authorized &4 tkktom . /rmKmm. <*V 'jit ' v * - *£ PROFIT-TIER H Distributor fin hersheyequipment n I COMPAHV, INC, . SYCAMORE JND.PARK - m t>yam tree mmm t vmmßK pa.1760s mn&mm with respect to calorie content, and by 21 points on the matter of leanness. These gains in image are important since NPPC’s ad vertising is largely directed at dispelling the myths that create image problems for pork. According to Russ Sanders, NPPC director of consumer product marketing, the Council is encouraged by these gains because it believes promotion can change pork’s image, strengthen demand and keep producer profits at ac ceptable levels. “These latest research findings show us that our advertising is improving pork’s image and £** > &' * 4.* 4 4'' •k -% F7T [ >"v ; s V> J ' •* * r * ****,/._ a&» s /, ** '■•*/■ VT./ sj „ , *r , V <+t ' s i; _ Route 30 Weit at tfie Cent«ivHJeEjdt ■_ . dispelling those myths that have disadvantage to other meats kept pork demand from being as relative to image problems, high as it could be,” Sanders said. “Much more work must be done Sanders pointed out that with to correctly position the product in research showing advertising is the consumer’s mind We’re paying off, NPPC launched its winning a few battles, but the war biggest effort ever in 1983 with is' far from over —we must con near ly $4 million allocated for sistently aim our efforts at ex promotion. Sanders cautioned ploding myths before the con however that while progress is sumer becomes generally corn being made, the study also showed fortable with pork,” he said, that pork remains at a substantial **;' 's&' A ’*? S, ✓✓ •■<• / - • •• A £l*» "Yu tti, -,; : \ < vj. CONTACT US For MANURE HANDLING EQUIPMENT Semi- and Liquid Spreaders - Ground Driven - Easy Running Priced Reasonably ALLIS CHALMERS AND WISCONSIN POWER UNITS COMPACT ROTO BEATERS HYO. POWERED BARN YAM' SCRAPERS - EXCELLENT FOR GRADING - SNOW REMOVAL SMUCKER WELDING & MANUFACTURING 2110 Rockvale Road Lane., PA 17602 PH: (717) 687-9198 PIT ELEVATORS PLATE SHEARING & PRESS BRAKE WORK