A 30 —Lancaster Farming, Saturday, March 5,1983
Dairy & Livestock Day
Promotion is key
to animal product future
STATE COLLEGE - The
marketing future of dairy and
livestock products was summed up
in one word at Penn State’s Dairy
and Livestock Day by Manfred
Kroger, professor of food science,
even though he’ repeated it
numerous tunes for emphasis.
"It will be up to producers to
help shape their future,” hesaid.
"Besides efficient productivity
and quality, the key to selling more
animal products is promotion,
promotion and more promotion.”
Admitting to being a cautious
optimist, Kroger stated that he is
confident that human ingenuity
will put us in the right direction for
the future as he reviewed current
trends in each of the industries.
Americans eat twice as much
beef and veal and times as
much poultry than 40 years ago.
Yet, recent drops in consumption
have sent the beef industry, into
shock, he said. From a peak of 94
lbs. per capita in 1976 to the
current consumption of 77 lbs. in
1981, the beef industry is looking
for a solution. The biggest problem
is price and “dollar-conscious”
consumers who are filling up on
alternatives.
To combat this drop in con
sumption, the beef industry has
begun a $7 million advertising
campaign with their
' ‘Somehow nothing satisfies like
beef!”, and production is on the
rise. New methods are being
developed in shipping and
Broiler placements drop
HARRISBURG Placements of
broiler chicks in the Com
monwealth during the week ending
Feb. 12 were 1,997,000 three per
cent below the previous week and
11 percent below the corresponding
week a year earlier according to
the Pennsylvania Crop Reporting
Service.
Average placements during the
past nine weeks were three percent
below a year ago.
Placements in the 19 states were
79,760,000, three percent below a
packaging at less expense to the
processor.
In reviewing the poultry in
dustry, Kroger said that
production future looks more rosy
because it takes far less grain to
produce one pound of poultry than
pork or beef.
“The surplus of dairy products is
embarrassingly unbelievable,”
Kroger stated when referring to
the current situation. Concluding
that the future of the dairy in
dustry will probably be a political
one, Kroger stressed that
aggressive promotional efforts be
initiated.
Addressing the repeated
problem of the controversial
dietary advice given by the
government, Kroger said: "It
seems that in taking such sub
stantial steps toward a national
nutritional policy and well
intentioned advice, the U.S.
Government has created con
fusion, frustration, dissent, and,
with all the energy that went into
it, has made a mountain out of a
molehill.”
With each government attempt
at dietary advice, one of the
agricultural industries has been
needlessly condemmed, he said.
Because of the cholesterol findings
low fat diets of vegetables and
fruits; vegetarians lobbying and
the boycotts of the animal rights
activists, the agricultural industry >
has had to fight for its future.
year ago.
Placements in the 19 states were
79,760,000, three percent below the
previous week but one percent
above the same week a year
earlier. Average placements
during the past nine weeks were
three percent above a year ago.
Broiler-fryers slaughtered in
Pennsylvania under Federal In
spection week ending Feb. 2
totaled, 1,777,000, with an average
liveweight of 4.04 pounds.
Livestock Club names winners
Montgomery County Livestock Club members agree that raising a 4-H steer
project can be a rewarding experience. Winners are the 1982 Montgomery County 4-H
Steer Show were from left, Steve McMahon, Green Lane, champion showman and fitter;
Bernadette McMahon, Green Lane, showing the reserve champion animal and named
reserve champion showman; and Jim Roth, Collegeville, who showed the grand
champion animal and was also name reserved champion fitter.
Quality & price..
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