Hesston unveils marketing plans
ORLANDO, Fla. . Hesston
Corporation, in a series of three
day meetings with its dealers from
across North America, has un
veiled plans to position itself as a
major farm equipment company
with its dealer organization.
Howard Brenneman, Hesston
president 'and chief executive
officer, told the dealers,~4‘,our
objective is to make Hesston one of
your major lines of equipment -
and that means selling die com
plete range of Hesston products
that fits your specific area.”
Hesston has developed a joint
marketing strategy with Fiat, its
majority stockholder, to enhance
both the Fiat tractor line and the
Hesston product line throughout
the world.
Since 1980 when the company
introduced Hesston tractors built
by Fiat to the North American
market, the company has ex-
FASTER GAINS
ON LESS FEED
• Rugged 14-gauge type 304 stainless steel throughout
entire feeder-makes the SiurEcon Liquid Feeder as
tough as they come.
• Hogs lick the platter clean when water and feed are
combined in trough. This contributes to a 10% to
15% improvement in feed efficiency. Hogs go to mar
ket 10 days to two weeks faster on wet feed compared
to dry feed.
• You get reduced feed wastage. Hogs get their water
and feed at the same place. No need to carry feed on
snout or mouth to waterer, where it ts sloughed off
into holding pit. Hogs feed faster, too, making it
possible to supply more pigs with fewer feed holes.
Pen square footage per pig can also be reduced.
• Get little pigs off to fast start. Young pigs will drink
before they eat. When you combine feed and water at
the same source you give those little pigs fast, healthy
starts.
panded its product line. The'
company has a full range of more
than 130 products including
tractors built by Fiat, 29 hay
handling machines, 14 forage
harvesting machines and eight
tillage tools with more than 70
sizes.
“Our Hesston tractor line is the
only totally redesigned line in
North America. With the in
troduction of the new 66 series, we
now have 28 models from 45 to 162
PTO horsepower, which comprises
the only “state-of-the-art” line in
North America,” Brenneman said.
In addition to the new tractors,
the company is introducing the
5530 small round baler for low
horsepower tractors; the new
Hydro-Swing 1014+2 windrower; a
new Turbo Vane cutting cylinder
for forage harvesters; a whole new
array of tillage tools.
EW!
HUGHSON, Cal. - Some 90
bulls, representing 20 different
breeds of cattle are presented in
the new 34-page beef sire directory
published by Carnation Genetics of
Hughson, Cal.
Crammed with personal data on
each bull, it also presents, where
available, such information as
“Estimated Breeding Values’’
(E.P.D.), “Performance Date”,
and “Progeny Data.”
Special sections of the directory
give added information, according
Stainless Steel
Hog Feeder
Could Be The Last
Hog Feeder
You’ll Ever Buy!
w**,,
tv .
Carnation offers beef sire data
marteting llUlUSky ’ director of bull book include Angus, Ankina,
THV. nfaiiina Blonde d’Aquitaine, Brahman,
hSS uSSt,
associations 6 breed Lincoln Red, Murray Grey, Pin
associauons. zgauer, Polled Hereford, Red
Carnation Genetics is an ar- Angus, Red Brangus, Red Poll,
tificial insemination company Salers, Santa Gertrudis and
selling and semcing throughout Simmental.
the world. It is also one of the Directories are available at no
developers of the embryo transfer charge by writing A 1 Shulusky,
industry. Director of Marketing, Carnation
Beef cattle breeds represented in Genetics, P.O. Box 939, Hughson,
the Carnation Genetics 1983 beef Cal. 95326.
The Tools of Fanning
The first combined harvester-thresher
Since 1896, Old Guard has protected the farmer and
the growing technology that has allowed America
to feed the world.
'Old Guard MUTUAL INSURANCE COMPANY
A part of farming since 1896'
2929 Lititz Pike • PO Box 3010 • Lancaster, PA 17604 • Ph0ne(717)569-5361
Lancaster Farming, Saturday. March 5,1983—D5