Dairy Pipeline
(Continued from Page Dl2)
have to produce more milk to have
O sufficient income to meet their
operating and overhead expenses.
.Government purchases of these
newly-created surpluses could
exceed the net revenue they’ll
collect from the 50-cent deduc
tions.
Most dairy farmers and the
dairy industry as a whole are
honestly concerned about the
surplus situation. Most of them
also are willing to make some
sacrifices to help correct the
situation as quickly as possible, if
there was a good program for all of
them to participate in. They have
been offering a lot of good
suggestions. Let’s look at a few of
them.
Increase consumption
Increase consumption of dairy
Develop new products;
cater to the consumers’ tastes and
to their buying habits, and price
milk according to the strength of
their demand. Look at UHT (ultra
high temperature pasteurization)
This Is The Time To Put Your EMPHASIS ON MARKETING
And Increase Your Livestock Profits!
★ ALL BONDED MARKETS ★
Guaranteed Payment-All Livestock
Paid For Day Of Sale!
n
O-jes*
★ HONEST WEIGHTS *
Livestock Weighed in Full View Of
Buyer & Seller. Scale Approved And
Inspected By Federal & State Bureau
of Weights and Measures!
The Auction Morket Way Is The Best Way!
Contact Any Of These Markets, All Members
Of The State Association
Belleville Livestock Market, Inc.
Box 5665, Belleville. Pa. 17004
Chesley’s Sales, Inc.
11439 Wilson Road. North East, Pa. 16428
'Cowanesque Valley Livestock Market
Box 212, R.D. #l, Route 49, Knoxville, Pa. 16928
VOanville Cattle Company, Inc.
Box 39, R 4 (Old Route 11) Danville, Pa. 17821
Dewart Livestock Market
Box 95, Oewart, Pa. 17730
Four States Livestock Market
912 View St., Box 108, Hagerstown, Maryland 21740
G & M Livestock Exchange (Mon.)
R 2, Box 236. Duncansvilte, Pa. 16635
Greencastle Livestock Market, Inc.
Box 86, Greencastle, Pa. 17225
Green Dragon Livestock Sales
R.D. #4. Ephrata, Pa. 17582
Keister's Middleburg Auction Sales, Inc.
Box 185, R 3, Middleburg, Pa. 17842
Lancaster Stockyards, Inc.
Box 713,1147 Lititz Pike, Lancaster, Pa. 17601
Lebanon Valley Livestock Market, Inc.
R.D. *l, Fredericksburg, Pa. 17026
Leesport Market & Auction, Inc.
Box B, Leesport, Pa. 19533
I ;3
wnnuMNimi
as a method 'of overcoming
refrigeration and shelf-life
problems and for creating new
markets for dairy products.
Be more energetic and in
novative in promoting dairy
products. They are wholesome,
nutritious products worthy of
promotion. However, don’t expect
consumers to feel a moral
obligation to buy them. They have
to be sold, like our competition.
That can be done most effectively
with the support of those who have
the most to lose dairy farmers.
But, hire the experts to get the job
done; after all, we’re competing
with real pros for a share of the
market.
Recently, I had the privilege of
attending a local meeting of a milk
marketing cooperative. I was
impressed with their new product
development, and their innovative
and energetic advertising
program. They were attempting to
find out what products consumers
wanted, and if it looked profitable,
they produced it.
ATTENTION!
Progressive Livestock Producers
ACTION THROUGH AUCTION...
THE PROVEN WAY TO SELL LIVESTOCK!
This Message Sponsored By:
PENNSYLVANIA
LIVESTOCK AUCTION ASSOCIATION, INC.
Albert Leo, Chairman Adv. Committee - Phone 717-564-1452
* MERCHANDISING SERVICE*
All Livestock Handled And Presented
To Buyers by Professional And
Dedicated Personnel!
★ COMPETITIVE BIDDING ★
The Only Way To Determine The Best
Price For Your Livestock!
fMeadville Livestock Auction
Box 207 R.O. #3 Conneautville, Pa. 16406
Morrisons Cove Livestock Market
Box 444, Martinsburg, Pa. 16662
New Holland Sales Stables, Inc. (Mon., Wed., Thurs.)
101 W. Fulton St.. Box 96. R 3. New Holland, Pa. 17557
New Wilmington Livestock Auction
Inc. (Feeder Pigs, Mon. 4th. Fri.)
Box 412, R 3, New Wilmington, Pa. 16142
Penns Valley Livestock Auction, Inc.
Centre Hall. Pa. 16828
(Mailing Address, Box 36, Kylertown, Pa. 16847)
Pennsylvania Livestock Auction, Inc.
Box 432, R 4, Waynesburg, Pa. 15370
Quakertown Livestock Sale
201 Station Road, Quakertown, Pa. 18951
Troy Sales Cooperative
Box 312, Troy, Pa. 16947
Valley Stockyard, Inc.
Box 231, Athens. Pa. 18810
Vintage Sales Stables, Inc.
Box 100, R 2, Paradise, Pa. 17562
Wyalusing Livestock Market
Wyalusing, Pa. 18853
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They also tagged along with
other products, with other food
companies, and with well
established big names in their
advertising program in an effort to
sell more dairy products. And, it is
selling milk.
Where were these programs ten
years ago? If we would have had
them then, chances are we’d have
no surplus milk today and the
American public would be
healthier for having consumed
more dairy products.
Use more U.S. dairy products in
the armed forces, at sea and
abroad. Put milk into school lunch
programs. Raise the standards for
fluid milk and increase the solids
content by using some of our
surplus powder. Spend less money
on warehousing surpluses; give it
away sooner, while it is still fresh,
to needy people here and abroad.
Develop export markets.
Reduce competition
Reduce imports of dairy sur
pluses from other countries. Many
of them are subsidized, and are
unfair competition. Levy an im
port tariff on these products to
offset unfair subsidies. If these
imports were halted, there would
■*r
be no surplus.
Produce for a consuming market
It is frightening to know how
heavily some dairies depend upon
the government to buy their
production. I’d be frightened to
know that my half-million or 1-
million dollar business hinged on
such a shaky market, one that is so
directly vulnerable to the changing
winds of politics.
A consuming market is much
more realistic; it’s more predic
table and more stable. Chances
are, there will always be willing
consumers.
If we had done a better job
selecting our markets and policing
our production, we would not have
our present problem.
Reduce Production
As long as farmers have bills to
pay, it is unlikely they will reduce
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Lancaster Farming, Saturday, December 4,1982—D13
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production unless there is some
incentive for them to do so. Higher
prices would help if we can control
our greed. Another suggestion was
for IRS to provide tax credits to
farmers who slaughter heifer
calves. This would be an incentive
for them to help control the size of
their milking herds.
A last-resort suggestion was to
impose temporary produc
tion quotas on dairymen, while at
the same time, also pursuing some
of the other more positive ap
proaches mentioned earlier. Over
quota milk would be paid for at the
lower world market prices, less the
costs associated with getting rid of
this surplus production.
If this were implemented, it
would probably have more impact
if dairy farmers were paid with
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