Meat Packers endorse “Keystone Pride” slogan
HARRISBURG - State
Agriculture Secretary Penrose
Hallowell has announced that the
“Keystone Pride” slogan has been
approved for use with the Penn
sylvania Agriculture logo in
promotional and sales effort.
Hallowell said the new combined
logo and slogan were designed for
use by food processors with out-of
state sales.
Hallowell also announced that
the Meat Packers
Association, meeting recently in
State College, had endorsed the
Keystone Pride logo. Several
members of the association
already have started procedures to
incorporate the logo on their
labels, cartons and advertising.
Cadrndati
o<,
Saturday, Oct. 9
Lancaster Society 9 meets for a
program by Albert Carzola
called “A look at Cuba”
Lancaster Society 7 meets for a
birthday dinner
Lancaster Society 2 meets for a
silent auction and election of
officers
Lancaster Society 25 meets for a
program about arranging
flowers
Monday, Oct. II
Lancaster Society 32 meets at noon
to entertain Society 24
Tuesday, Oct. 12
Lancaster Society 22 meets for a
life on the farm program
Wednesday, Oct. 13
Lancaster Society 14 meets at the
Strasburg Mennonite Church
for a tour to Washington D.C.
Thursday, Oct. 14
Lancaster Society 21 meets for a
hobo party program
Saturday, Oct. 16
Lancaster Society 12 meets to do
needlework
Lancaster Society 18 meets for a
talk by Scot Lueck on seeing the
country by bicycle
Lancaster Society 3 meets with
Jean Zimmerman to learn how
to dry foods
mm**** MILLER
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The Keystone Pride slogan was
used by the state’s agricultural
industries during a month-long
promotion of Pennsylvania food
products in August. Consumer
acceptance of the slogan led to
expansion of its use.
The Keystone Pride logo uses the
basic format of the three-year-old
Pennsylvania Agriculture
“We’re Growing Better” cam
paign, with the outline of the
Commonwealth surrounding the
capital letters “PA.” However, the
Keystone Pride slogan replaces
“We’re Growing Better” beneath
the state.
Hallowell explained that a
member of the Meat Packers
Association had presented the
initial idea for an alternate logo.
“Many larger firms in the state
had expressed a desire to identify
their products with Pennsylvania,
but because their marketing was
on a regional or national basis,
they declined,” Hallowell ex
plained. “Marketing surveys had
shown negative consumer reaction
in other states. By using the
’Keystone Pride’ slogan, these
firms can now associate them
selves with Pennsylvania’s largest
industry and identify their
products’ origin as Pennsylania in
Pat
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a more subtle manner. ’ ’
Hallowell said that the
“Keystone Pride” logo gives
Pennsylvania food processors an
opportunity to share in the suc
cesses of firms already using the
logo to promote sales of Penn
sylvania food products.
According to Hallowell, almost
200 Pennsylvania firms are using
the “Pennsylvania Agriculture
We’re Growing Better” logo to
promote their products. As Penn
sylvania-based regional and
national firms become aware of
the Keystone Pride logo, it should
become more visable on grocery
store shelves.
Hallowell said the requirements
for firms wishing to use the
Keystone Pride logo will remain
the same. They must produce a top
quality agricultural product which
contains all or a portion of raw food
products produced or grown in
Pennsylvania.
“I urge consumers to look for
both the “We’re Growing Better”
and the “Keystone Pride” logos on
food products in the coming
months,” Hallowell said. “Pur
chasing these Pennsylvania
products will help boost farm in
come while generating an increase
MARVIN J. HORST
in sales throughout
agricultural industries.”
Additional information on the
use of these Pennsylvania
Agriculture logos may be obtained
Delaware horse winners
(Continued Irom Page 832)
championship and reserve
championship in the hunter pony
division.
The Beatrice Campbell per
petual trophy is awarded each
year to the 4-H youth who has
accumulated the most points in
fitting and showing, and hor
semanship classes. This year’s
p -ipl jp
the English pleasure horse division at the Delaware state
horse show.
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IQUIEMt NT
Lancaster Farming, Saturday, October 9,1982—833
our
800 Gal. “OH" Mueller
2000 Gal. “OH” Mueller
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fHi-SOWiTf
SWINE
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PA.
through the Bureau of Markets,
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Harrisburg, PA 17110; telephone
717/787-6902.
winner was Jane Niblett of Bear.
All exhibitors were required to
prepare their own animals for the
fitting and showmanship classes.
They could be assisted only in
holding, leading, and loading.
The show was sponsored by the
Delaware Extension Service and
the Delaware 4-H Horse Advisory
Committee.
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