A2o—Lancaster Famine, Saturday, April 10, 19t2 rvi ** H *fl # O
Toms turn out the big birds a
By GINGER SECRIST MYERS
Staff Correspondent
NEW OXFORD “They’re not
traditional, they’re just delicious.”
It that phrase sounds familiar, it’s
probably because you’ve either
seen or heard it lately on T.V., the
radio, or in your newspaper.
This turkey talk, aimed at
promoting turkey rather than ham
for your Easter dinner, comes to
you from the largest volume
turkey processor in the Penn
sylvania, Round Hill Foods, Inc.,
New Oxford.
According to General Manager
Tom Brass 111, this is the second
year that Round Hill has used this
advertising program through the
central Pennsylvania area. It has
been quite successful and the
company is now considering using
summarizes his company’s policies: “Personal service from
sizing to delivery, quality control that results in the best
possible product, and involvement of our people in serving
our customers, is the approach we take."
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Box 337. Oxford. PA 19363
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it in the Philadelphia market. The
ad features Round Hill labeled
turkeys, and brandname ad
vertising of Round Hill turkeys
ranks high on Bross’s priority list.
The name Round Hill Foods, Inc.
is relatively new to central Penn
sylvania, having only been around
since 1974. But the name Bross has
become synonymous with turkeys
in all the key markets in the nor
theast corridor.
Almost ironically, the name that
proceeds Bross is Tom. Tom
Bross, Jr., now president of Round
Hill Foods, Inc. started his
business in 1946 when he acquired
a small locker plant in New Oxford
known as Winter Gardens. Bross,
Jr. used half of this plant as a
grocery store and converted the
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I oco' 1 Nazareth, Pa. 18064 113 Walnut Lane Bridgeville, Delaware 19933
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rest into a fresh meat butchering
operation.
By 1952 the demand for fresh
dressed poultry in the area had
risen enough to justify building a
processing plant on the site. The
business grew by leaps and bounds
and in 1966 Bross sold it to Central
Soya.
Bross served as turkey sales
manager for all of Central Soya’s
poultry plants. The partnership
between the Bross family and
Central Soya proved profitable for
both parties with Bross acquiring
the East Berlin Flour and Feed
Mill which still supplies feed for
Round Hill growers.
However, by 1974, Central Soya
was out of the picture with the
Bross family holding the entire
business. Bross then renamed the
business Round Hill in honor of the
family homestead.
Today, Round Hill Foods en
compasses every aspect of turkey
production including: hatclung,
fanning, feed preparation, grow
out, processing, distribution, and
administration. The company
contracts with 15 growers who
each raise approximately 60,000
birds annually.
According to Bross 111, these
growers supply 60 percent of the
total birds required with the
remainder coming from North
Carolina and independent growers.
The totally integrated operation
employs approximately 200 per
sons some of which, Bross 111
proudly states, have been with the
company since 1946.
Mike Bross, one of Tom Jr.’s
sons, is responsible for field
operations which includes
management of Round Hill Feeds
at the East Berlin plant. While
Round Hill is feeding more com-
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Route »1, Box 163
Clear Spring, Md. 21722
PH: 301-582-1552
mercially produced pelleted feed
due to faster feed conversation, the
East Berlin plant still produces
tractor trailer loads of feed which
is delivered to the growers once or
twice weekly depending oh the
growers’ output. All feedstuff used
at the mill are either grown by the
Bross farms or bought from local
farmers.
Round Hill employs servicemen
Richard Smith and Dave Boyer to
check the flocks every few days for
disease or management problems.
If any disease is discovered, it is
diagnosed and treatment is started
immediately.
Dick Smith emphasizes, “We
really push sanitation hard
because it prevents the hugh loses
that can destroy our image with
USDA inspector checks the organs of the birds for possible
disease. Round Hill birds are inspected by both USDA and
Round Hill inspectors.
D. E. SMITH. INC.
Mrfflintown, Pa. 17059
PH: 717-436-2151
buyers and other processors.
That’s why each bam is com
pletely disinfected between each
flock.”
It is establishing that image of
personal service and the
production of a quality product
under the Round Hill label that
General Manager Tom Bross HI
works at the hardest.
States Bross, “Our company
works at being diversified. There’s
just not enough money in whole
birds to put all our production
there. We’re going to stay diver
sified so that we can process our
birds according to market
demands. We’re really working
hard now to create a demand for
our name.”
Round Hill presently markets
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1841 Jerry’s Road
Street Md. 21154
PH: 301-692-5350
FOUR COUNTIES
CONTRACTOR
R.D., Box 249
Coalport, Pa. 16627
PH: 814-672-57^
under their own label, but they also
process and wrap birds under
other brand names. Bross points
• out that while Round Hill has been
cautious about marketing con
ditions in the last two years, ex
pansion plans are in the works.
This year they plan to process
about 50 million Uve pounds, a 7-
million pound increase over last
year. This figure translates into
about 3 million head of turkeys.
Their latest expansion has been
in the area of further processing. '
Round Hill already makes four-
On the site inspection takes place
phases of processing at Round Hill. H<
birds are being inspected for Grade i
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