SHERMAN OAKS. Calif. -
-ingenuity, hard work and
Cooperation - traits American
farmers have inherited from their
pioneer forefathers were
dramatically portrayed on the
Rose Parade float sponsored by
Sunkist Growers, Inc.
The "Bam Raising” theme is
very much in keeping with the
theme of the 1982 Tournament of
Roses, "Friends and Neighbors."
Jack J. Heeger, vice president of
public affairs for the citrus
marketing cooperative, says
■•Bam Raising” was one of the
most exciting entries in the 60-float
parade because designer Don
Davidson “came up with
something very clever and
dramatic, something no one else
had."
Heeger explains that during the
course of the parade as the float
passed reviewing stands and TV
cameras, riders pulled ropes and
actually hoisted rafters into place,
24 feet high, while other workmen
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Belleville Livestock Market, Inc.
Box 5665, Belleville, Pa. 17004
Chesley’s Sales, Inc.
11439 Wilson Road, North East. Pa. 16428
Cowanesque Valley Livestock Market
Box 212, R.O. #l, Route 49, Knoxville, Pa. 16928
Danville Cattle Company, Inc.
Box 39. R 4 (Old Route 11) Danville, Pa. 17821
Oewart Livestock Market
Box 95, Oewart, Pa. 17730
Four States Livestock Market
912 View St., Box 108, Hagerstown, Maryland 21740
G & M Livestock Exchange (Mon.)
R 2, Box 236, Duncansville, Pa. 16635
Greencastle Livestock Market, Inc
Box 86, Greencastle, Pa. 17225
Green Dragon Livestock Sales
R.D. #4, Ephrata, Pa. 17582
Keister's Middleburg Auction Sales, Inc.
Box 185, R 3, Middleburg, Pa. 17842
Lancaster Stockyards, Inc.
Box 713,1147 Lititz Pike. Lancaster, Pa. 17601
Lebanon Valley Livestock Market, Inc.-
R.D. #l, Fredericksburg, Pa. 17026
Leesport Market & Auction, Inc.
Box B, Leesport, Pa. 19533
“Barn raising” is Rose Parade float theme
prepared additional timbers on the
floor below.
Members of the Pasadena City
College gymnastics team were
recruited to portray the 12
workmen, dressed as farmers at
the tum-of-the-century.
Two other float riders
represented the 6,000 California
and Arizona citrus growers who
comprise the Sunkist membership.
Appearing as young farm wives
preparing snacks for the hungry
crew were Miss Arizona, Sarah
Tattersall, and Miss California,
Cheryl Van Cleave.
At the back of the float, a sign
“painter” put the finishing touches
on a flowered reproduction of an
authentic citrus crate label.
The design concept developed by
Davidson’s firm, The Design
Collaborative, was executed by the
builder, Floatmasters, using all-
California-grown flowers and
plants.
The barn floor was created with
petals from 10,000*Mustang, Sonia
(Tues.)
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Meadvilie Livestock Auction
Box 207 R.D. #3 Conneautville, Pa. 16406
Morrisons Cove Livestock Market
- Box 444, Martinsburg, Pa. 16662
New Holland Sales Stables. Inc. <Mon., Wed.. Thurs.)
(Wed.)
(Mon.)
(Tues.)
101 W. Fulton St, Box 96. R 3. New Holland, Pa. 17557
New Wilmington Livestock Auction
Inc. , (Feeder Pigs, Mon. 4th. Fri.)
Box 412, R 3, New Wilmington, Pa: 16142
Penns Valley Livestock Auction, Inc.
Centre Hall, Pa. 16828
(Mailing Address, Box 36, Kylertown, Pa. 16847)
Pennsylvania Livestock Auction, Inc.
(Mon.)
(Mon.)
(Tues.)
Box 432, R 4, Waynesburg, Pa. 15370
Quakertown Livestock Sale
(Mon.)
201 Station Road, Quakertown, Pa. 18951
Troy Sales Cooperative
(Fri.)
Sox 312, Troy, Pa. 16947
Valley Stockyard. Inc.
(Tues.)
Box 231, Athens. Pa. 18810
- Vintage Sales Stables, Inc.
(Daily)
Box 100, R 2, Paradise, Pa. 17562
Wyalusing Livestock Market
Wyalusing, Pa. 18853
(Wed.)
ana Woburn Abbey roses. Bright
yellow chrysanthemums were
used on the barn face, and white
carnations and gladiolus petals
formed the trim. The beams and
siding covered with brown mums,
dried sycamore leaves and corn
husks.
This was be the 16th consecutive
year Sunkist has had a float in the
New York’s Day pageant, which is
seen by more than a million people
along the parade route and by an
estimated 125 million television
viewers.
Heeger says his organization is
"especially proud” of this par
ticular float because its theme
honors the men and women of the
nation’s agricultural communities.
“Sunkist is a farmers’
cooperative, so we felt it would be
most fitting for us to pay tribute to
the pioneers who showed the
cooperative spirit by pitching in to
help each other,” he said.
“Agriculture todlay is far dif
ferent from farming tHeway those
pioneers knew it, Put cooperation
is just as important now as it was
then,” Heeger states. •‘Farmers
still recognize that in many areas
of their business, they can ac
complish more and do a better job
by working together in co-ops.”
Currently, there are more than
£,400 farmer-owned cooperatives
in the U.S. with a combined
membership of about 5.7 million.
But the cooperative way of doing
' —ovrondo far beyond
(Wed.)
•(Mon.)
(Tues.)
(Thurs.)
(Wed.)
(Wed.)
(Mon.)
(Tues., Wed., Sat.)
(Mon.)
Lancaster Farming, Saturday, January 2,1982—827
agriculture. It’s estimated that
well over 70 million Americans
belong to one form of cooperative
or another. There are ap
proximately 21,000 credit unions
with a membership totaling nearly
47 million. There are co-ops in
housing, food, health, rural
electric and telephone service,
insurance, legal services, and
many other consumer goods and
services.
MILK
The most consumed food in
U.S.: fluid milk and cream.