NX Beef UTICA, N.Y. A trade show, a talk about “selling the sizzle” with effective beef merchandising, and the naming of .the “Cattleman of the Year” will highlight the annual meeting of the New York Beef Cattlemen's Association Jan. 9 here at the Sheraton Inn. Committees of the statewide organization will convene Jan.' 8 for a aeries of meetings to prepare plans for 1982 activities and to complete repeats of 1881 projects. The annual membership meeting of the New York Beef Cattlemen’s Association will be convened at 9:30 a.m. Jan. 9 by president George Moore of Geneva. The New York Cowßelles will be holding its annual mem bership meeting at the same time. Both groups will elect officers during these sessions. Cattle Assn, meets Jan. 9 The two groups will join for a noon luncheon and the afternoon session to hear Robert D. Mertz, Beef Council market development, specialist of, the National Livestock and Meat Board. His topic will be “New Direction for Greater Demand.” Mertz will stress the need to take the "red meat story” to both consumers and industry people. He is expected to discuss ways to develop effective beef mer chandising to meet the needs of the consumer such as the “Beef-in-a- Bag” program which enables consumers to buy beef in bulk quantities. He is expected to also review briefly the findings ot the September 1980 International Meat Research Congress at Colorado Springs in which the principal scientists did not dispute the value .^