ROSEMONT, Dl. - Glenn H.
Lake, president of United Duty
Industry Association, addressed
about 250 delegates at the 27th
Annual 4-H Dairy Conference,
recently at the University of
Wisconsin-Madison.
Lake’s remarks, “A Look at the
Future of the Dairy Industry,"
highlighted a luncheon hosted by
UDIA, which also sponsored a
seminar at the threesday con
ference.
The conference is held to
familiarize 4-H’ers with dairy
production, processing, marketing
and use and to acquaint them with
various career opportunities in the
industry. UDlA’s seminar, “More
Than You Ever Wanted to Know
About Milk Promotion," was
presented by John Brockman, vice
president, UDIA Communications;
Bill Miller, corporate writer, UDIA
Communications; and Donna
Montgomery, associate nutrition
specialist, Louisiana State
University.
“We believe our responsibility is
to provide example, image, en
thusiasm, planning and guidance,
not just related to the 4-H project,
but in every aspect of character
building. It thrills me to work with
erne of the greatest institutions we
have, 4-H, which is truly American
in origin, in tradition, and in
competitive spirit.”
Lake then began his ob
servations about today’s dairy
industry. “Our industry is
dynamic and virtually mind
UDIA president addresses 4-H conference
boggling in scope. Each of us is a
mere flyspeck among the 10
million or so people having
something to do with producing,
processing, marketing and selling
the $3O billion estimated retail
value of dairy products to 230
million Americans each year.
“Every day of the year, milk is
produced for market by' some
200.000 commercial U.S. dairy
farms. Every other day, this milk
is picked up by a fleet of about
20.000 trucks and moved to one of
1,600 fluid bottling plants or 3,000
dairy product manufacturing
plants. Another 20,000 trucks are
involved in milk and milk product
distribution. Ultimately, some
200.000 retail outlets of all kinds
dispense dairy products to con
sumers.
“For dairymen, there are two
vital components market and
price. As a lifetime dairy farmer, 1
know that a price without a market
is not worth much. Conversely, I
know that we won’t be in business
very long if we don’t have
profitable prices. There are more
pleasant and less risky ways to get
an abundance of fresh air and
sunshine than by operating a dairy
farm.”
Dealing with specific economic
opportunities for dairy farmers,
Lake observed, “Now, at the
beginning of what some call 'The
Explosive ‘Bos,’ we find ourselves
with a problem, in part related to
our times, but also not totally new.
This is the problem of substantially
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' more milk production than can be
sold m the commercial market
place.
“What brought on this situation?
—27 consecutive months of in
creased milk production through
July 1981
—l9BO milk production up 4.1
percent over 1979 to 128.4 billion
pounds
—1960 production per cow up 3.3
percent over 1979 to 11,875 pounds
per cow
—l7 consecutive months of in
creased milk cow numbers
through July 1981
—Decline in commercial milk
use of 1 billion pounds m 1960
—1960 Commodity Credit Cor
poration net purchases of 8.8
billion pounds of milk equivalent
with estimates of 12 to 13 billion
pounds for 1931 and 1962
—1960 CCC milk price support
gross expenditures of $1,353
billion.”
Lake then discussed the dairy
farmer’s changing role in the U.S.
dairy industry. “The companies
who have been the giants in the
dairy industry of the past are no
longer as interested in fluid milk,”
Lake said. “Those giants are still
giants, but their future lies in areas
other than dairy products.
“Who then should be looking at
the future of the dairy industry?
The answer, of course, is 'the daily
farmer! Because of these changes
that are occurring in the dairy
industry, a dairy farmer today
should become more and more
Lancaster Farming, Saturday, November 14,1981—835
interested in the area of
marketing,” Lake said.
“If we are going to be able to
keep producing the amount of milk
we are producing today, we are
going to have to sell it. Those sales
have to come from a marketplace
where milk has been losing ground
to other beverages. Recapturing
lost sales is not going to be an easy
task. It will take innovative ideas,
new marketing concepts and
plenty of hard work to get people to
quit grabbing for cool cola, a cold
beer or that cup of hot coffee.
mese new marketing concepts
have to come from organizations
like UDIA and. cooperatives whose
owners are dairy farmers. They
are not going to come from the
former industry giants who have
their assembly lines geared
toward chemically produced
imitation dairy products.”
Speaking of mutations, Lake
said, “Clouds are forming on the
dairy industry’s brightest horizon.
Those clouds threaten stormy
Vet discusses calf
scour prevention
FORT DODGE, lowa - “Calf
scours” is a term covering a
number of intestinal diseases
manifested by a variety of symp
toms, including but not limited to
diarrhea, dehydration, coma and
death, reports Dr. Richard C.
Searl, D.V.M.
Environmental and
management factors predisposing
to calf scours include inclement
weather, dampness, drafts,
chilling colostrum deficiency,
vitamin A deficiency, nutritional
influences, excessive milk con
sumption, overcrowding, lack of
sanitation and other factors. A
variety of infectious agents are
involved such as viruses, bacteria,
protozoa.
The most commonly en
countered primary and secondary
complicating agent is a bacterium,
E. coli, which is found wherever
calves are raised. There are many
strains of this organism affecting
calves of various ages from a few
hours after birth to several weeks
of age.
A particular group of E. coli
organisms described as En
terotoxigenic or Enteropathogenic
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Congress’ 1974 repeal of the Filled
Cheese Act of 1896 combined with a
federal ruling the same year
allowing imitation cheese to be
used in the federally funded school
lunch program cleared the way for
food processors to fabricate
cheese-like foods.
“These imitation cheeses
directly compete with natural
cheese for consumer sales in what
has been a good market. During
the past 30 years, natural cheese
consumption per capita has
doubled. Production of imitation
cheese has increased by 150 per
cent since 1978. Presently,
imitation cheese production
amounts to 5 percent of the total
U.S. cheese production.
“Consumer and food processor
acceptance of imitations en
courages the accelerated growth
rate these fabricated products
enjoy. The low cost for ingredients
is passed on to buyers at the retail
level.”
affect calves the first few hours or
days of life. This particular form of
disease is severe, economically
important, and often unresponsive
to treatment. It occurs at such an
early age that active calf im
munization is not possible.
Most, but probably not all, ETEC
organisms contain hairlike growths
called “pili” which serve as organs
of attachment to gut cells, thus
permitting their colonization,
growth and the production of
disease. These particular
organisms alter the normal
metabolic functions of cells lining
the gut, stopping the absorption of
nutrients and causing a leakage of
body fluids into the lumen of the
gut.
A watery diarrhea, dehydration,
coma, and death results. The
hairlike pili on these organisms
are protein antigens, and the
organisms may be neutralized and
attachment prevented by
providing colostrum which con
tains antibodies against them.
Vaccines are now available that,
when given to the cow, increases
antibody levels in the colostrum
specific for the attachment an
tigens thus preventing infection.
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