Sauder looks at
| BY SHEILA MILLER
9 LANCASTER Bears and bulls
would seem like a highly unusual
combination in a farmer’s market,
but Lancaster County’s David K.
Sauder spends mostof his days
watching - the agricultural com
modities for just these two items.
What . Sauder is studying,
howevei;, is not the four-legged
versions of bears and bulls, but
what these two terms mean on the
commodity market. A bearish
market is one that is falling off and
a bullish market is one that is
gaining in strength and might
indicate a wise investment.
A native of Landisville, Sauder,
32, is a registered commodities
advisor and is president of a
brokerage operation known as
Trade Tech Management, Inc.
This company has been in
operation for slightly over a year
and serves clients on the East
Coast from as far away as Florida,
Georgia, and Ohio.
fc David describes his work as a
"commodity broker as being
“somewhat like a weatherman”.
In his business, David says,
physics even comes to play as
Newton’s Law states, for every
action there is a reaction.
Keeping an eye on the daily
action on the trading floors of
Chicago and the market reactions
to business requires a constant
vigil on David’s part, along with
the help of several employees who
chart the probability and statistics
of the market place. Computer
print outs and detailed graphs help
the local broker measure what to
expect from the deals taking place
on the floor of the Chicago Board of
Trade.
Inside David’s the'
telephone is ringing. as fanners
and investors check in to get
recommendations on whether the
bearish market means they should
sell, or whether the bullish market
indicates additional investment on
commodities like- cattle, hogs,
corn, wheat, or coffee is wise.
Several computer terminals with
their television-like screens’ show
the trends on several-markets all
at once. So, at a punch of a button
and without getting out of his
chair, David can keep a trained
eye on the Mercantile, Board of
Trade, New York markets, plus
get all the up-to-date USDA market
news.
Knowing and understanding the
commodity markets and how to
use the Futures as a tool took
David years of work and study.
What led David into the field was
farming’s future marketing
David K. Sauder, Lancaster, checks in on
the wheeling and dealing going on at the
Chicago Board of Trade by just pressing a few
keys on his computer terminal. Sauders ad
his own desire to make farming a for a living, 1 tried to put fanning
career. down on paper as a business”,
“When I decided I’d like to farm David recalls. “It didn’t work
Lancaster Farming, Saturday, September 26,1381-»AI9
vises clients, many of them farmers, on
commodity marketing both buying and "
selling from his office chair at Trade Tech,
Management, Inc.
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out.”
“Studying it, I realized far
ming’s weakest link is marketing.
So I decided I’d better understand
that first.”
After graduating from Lan
caster Mennonite High School in
1967, Sauder studied business
management through
correspondence courses at LaSalle
University and Penn State. For six
years, he was employed by Horn
blower and Weeks, a Lancaster
brokerage firm (now Shearson
Loeb Rhoades, Ipc.)
(Turn to Page A3O)
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