A IS—Lancaster Farming, Saturday, August 1,1981
KANSAS CITY, Mo. - The beef
industry steering committee has
begun an effort to achieve greater
coordination and effectiveness in
addressing all major problems and
opportunities which affect industry
profitability.
The committee, which held its
first meeting last week in Kansas
City, was established by
representatives of 68 state and
national organizations who at
tended the National Beef Forum
last spring.
The steering committee was
appointed by and is headed by J.
W. (Bill) Swan, president of the
National Cattlemen’s Assn., and
Jim Mullins, chairman of the Beef
Industry Council of the National
Live Stock & Meat Board. The
committee includes two cattle
producers from each of seven
geographical regions, plus
representatives of eight related
national organizations.
Swan and Mullins explamed that
basic objectives of the committee
are to:
identify top priority problems
which affect industry profitability;
identify the activities in which
a united industry can most
profitably invest its available
funds.
expore all funding methods
and sources including check
offs, membership dues and
assessments and establish long
range funding goals;
outline the strengths and
services of involved organizations
We could sell anybody’s milker.
So why push Americas Nu-PulseT
For one thing,
it helps prevent
teat damage
and mastitis.
Why do so many dairy
cows get mastitis while
almost no nursing cows
do? Probably because a
nursing calf is a lot
easier on teats than
most mechanical
milking machines.
Which is probably the
reason the same
mastitis rates drop so
sharply when herds are
switched to Americas
Mu-Pulse*. Its system
begins with only a
fraction of the vacuum
level of most milkers.
Then its unique pulsator
action equalizes the
vacuum on both sides of
the inflation. This gentle
milking action prevents
ballooning and
distending of the teat.
Actual test results show
a 20% reduction in
sphincter muscle
stretching. And there’s
less fall-off which can
force milk and bacteria
back into adjacent
teats, causing mastitis.
Of course, there’s
more to Nu-Pulse than
lowered mastitis rates.
Come in and let us tell
you the whole
miraculous story.
We Do All Types
of Installations
Sales and Service.
Authorized Dealer for Dauphin, Lebanon & Berks Counties
CLYDE C. LUTZ
Ephrata, PA 17522
717-738-1718, Answering Service 717-733-1224
Beef industry begins work on coordination
with a goal of attaining
maximum effectiveness and
eliminating any unnecessary
duplication; and
develop formal recom
mendations for presentation to
industry organizations.
At the first meeting, the co
chairman pointed out, the com
mittee began consideration of and
action on the listed objectives. The
over-all goal, they said, is “in
creased unity and coordination, in
order to help overcome problems
resulting from the segmentation of
the beef industry, as compared
with competing industries.”
The steering committee
members committed themselves
to support greater coordination of
all efforts of common interest.
They also discussed the allocation
of responsibilities, at the national
level, in line with the strengths and
expertise of the respective
organizations. Major action areas
discussed included: advertising
and sales promotion; export
market development; com
munications, within the industry
and externally; beef research and
new product development;
government affairs; cattle
production; and funding and
organizational structure.
The committee members there
must be greater accountability
for results in the various action
areas. They endorsed, as an im
mediate priority, the BlC’s
planned $7.8 million beef ad
vertising and promotion program
AMERICAS tat / t
We re ready
for you
—OTHER EQUIPMENT AVAILABLE—
• Show Ease Stalls • Manure Scrapers for
• Cow Mats Poultry & Free
• Zimmerman Ven- Stall Operations
tilating Fans & • Manure Augers, both
Controls power takeoff
• Vacuum Pumps & motor driven
• Automatic Take Offs • Liquid Manure
• Motorized Feed Spreaders
Carts
• Hand Feed Carts
in 1982 in the 10 top metropolitan
markets. It was pointed out that
this will be the industry’s first
coordinated and ongoing national
beef advertising effort, with
measurable objectives, of this
type.
It was noted that current in
dustry investments nationally
including NCA, check-off funds for
the BIC, the U.S. Meat Export
Federation and meat packer ac
tivities in the beef area total an
estimated $8 million annually. The
planned BIC advertising program
will bring the 1982 total to about $l6
-million, or twice the current total.
The committee indicated that, in
order to help meet industry
problems outside as well as within
the promotion area, there must be
a strong industry informational
program to show the need for in
creased funding or cooperating
organizations. At the next meeting,
the co-chairman said, further
consideration will be given to the
need for additional support.
Cattle industry members of the
steering committee are: Region I,
Milton Brown, Mt. Pleasant,
Mi
kjskhbi
SBBHK
TfmVXME
■ UMDOm
Mich., and Marvin Berschet, So.
Charleston, Ohio; Region n, Jo
Ann Smith, Micanopy, Fla., and
Jerry Lyon, Elhsville, Miss.;
Region 111, Lauren Carlson,
Chokio, Minn., and Robert Dub
bert, Laurens, Iowa; Region IV,
John Cargile, San Angelo, Tex.,
and Robert M. Carter, Plainview,
Tex.; Region V, Pat Florence,
Twin Falls, Ida., and Curtis E.
Meier, LaGrange, Wyo.; Region
VI, George Stratheam, Mariposa,
Cal., and Donald D. Jackson,
Oakdale, Cal.; Region VII. Jack
mem » WT7WW 7 M M 707W7
= zFINANCE
mm Mm “ A ”^ 4
■* JMIES
Sptny New Holland has announced a new program that will allow area farmers to buy hay
harvesting equipment at lower annual percentage rates, according to Bill Wiley, of C.E. Wiley
& Sen, Inc., Quanyville, Pa.
Bill said the company is participating in the program, and believes it is a major opportunity
for purchasers to get the top qualify equipment they need, at a reduced finance rata. The
program ends September 30,1981.
Essentially, new or used hay harvesting equipment can be purchased over two or three
year periods at below standard rates. Hay harvesting equipment purchased on a two-year
contract will have an annual rata of 13.9 percent. Three-year contracts will carry an annual
rate of 14.9 percent. Normal down payments apply.
Bill said that there ara soma restrictions on purchases, but ha believes these loiver rates
offer an opportunity that farmers won't want to miss. Ha urges that you visit our dealership
lo talk about details of the program, its options and the machinery you need.
"in a time whan everything trams to be increasing in cost," Bill said, "its a pleasure to be
iHa to provide our customers with a program that can help them meat thair neads at a lower
cost."
••••♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦^
♦We also have Free Financing in lieu of the above till ♦
1 January 1, 1982 for Hay and Forage Equipment. It’s |
♦ Your choice... Choose the plan that best suits you. We ♦
tare ready to deal! ♦
%♦»♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦»♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦»♦«»
ROPE IN
SOME EXTRA
CASH!
Advertise With A
Lancaster Farming
CLASSIFIED AD...
Phone: 717-394-3047
or 717-626-1164
C.E. WILEY & SON INC.
101 S. Lime Street, Quarryviile, PA
Phone: 717-786-2895
Maddux, Wauneta, Neb., and Dick
Pringle, Yates Center, Kansas.
Others attending the meeting
were Jean Manchester, National
Association of Meat Purveyors;
Lemmy Wilson, Livestock
Marketing Assn.; Ray Davis,
River Markets Group; A 1 Keating,
American Farm Bureau
Federation; John Mohay, National
Meat Assn.; Dewey Bond,
American Meat Institute; Alan R.
Middaugh, U.S. Meat Export
Federation; Ann Woolley,
American National Cowßelles.