Lancaster farming. (Lancaster, Pa., etc.) 1955-current, July 18, 1981, Image 38

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    fl 38—Lancaster Farming, Saturday, July 18,1981 Adams County twilight meeting
BY DONNA TOMMELLEO
BONNEAUVILLE - Farm
brochures, professional photos and
file cards of interested buyers are
just some of the tools breeders
should use to successfully promote
their product the registered
Holstein.
The advice was handed down
Tuesday night down by members
of the state and national Holstein
Association.
Mike Weimer, Clarence Stauffer
and Dave Wagner spoke to more
than 60 people at the annual
meeting of the Adams County
Holstein Association, held at the
Richard Herr farm near Bon
neauvUle.
Following a tour of the Herr
facilities, which included a new
free-stall barn, manure lagoon and
a total-mixed ration feeding
Clarence Stauffer, National Holstein Association
representative, tells club members their average semen cost
can be one-half of current veal calf prices.
York Jr. Holstein members practice showmanship
BY JOYCE BUPP
Staff Correspondent
EAST BERLIN Veteran dairy
exhibitor Barbara Kilgore led,
backed and posed a just-halter
broken calf to outmaneuver all
other contenders for the showing
championship at York’s Junior
Holstein fitting - showing workshop
on July 15. Host for the annual
event was the Rodman Thompson
family
Barbara Kilgore, second from right, was selected champion
showman at York Junior Holstein club’s annual fitting
workshop, and Bridgette Boyer, second from left, was named
the reserve .showman. Ribbons were awarded by alternate
dairy princess Nancy Eisenhart, and Tom Dum 111 was official
judge for the several categories of competition.
“It pays to advertise,” says HFA rep
system, the group was treated to
-an informative lesson ot marketing
strategy.
Weimer, state Holstein sales
director, explained that eftective
advertising can pay oft with in
creased sales.
He urged the group to check
various publications and compare
ad styles.
“Jot down what ads you would
read,” said Weimer. He stressed
professional photos are a must and
said black and white shots ban be
just as effective as the more ex
pensive color.
However, if a breeder goes all
out with a ftill color photo, Weimer
suggested the ad should be run m a
national publication to allow for
the greatest exposure.
It was pointed out that breeders
should concern themselves with
A 4-H and FFA member for
several years, Barb adds the
champion showing ribbon to
numerous others she’s won in
recent years. She’s the daughter of
Mr. and Mrs. C. Robert Kilgore, R 2
Aimlle, and president of the junior
club which sponsored the practice
session.
Reserve champion showman
was Bndgette Boyer, in her third
year of dairy show ring com-
;
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Richard Herr, host of the Adams County questions about his total mixed ration feeding
Holstein Club’s annual meeting, answers system.
two types ot ads —unage and stock
for sale.
The unage ad should have one
main message and highlight a
distinctive achievement. If suc
cessfully developed, the ad will
identify the breeder in the in
dustry.
The stock for sale ad should be
designed to generate immediate
interest. The ad should include all
pertinent pedigree and sire in
formation.
Once a breeder’s ad does attract
attention, public relations plays a
big part. Follow-up calls before
and after a sale helps assure
buyers they are receiving personal
petition. Bndgette is the (laughter
ot Mr. and Mrs. Thomas Boyer,
York, and topped her intermediate
category in show ring skills.
Due to a large number ot
members in the beginners age
group, the showing competition tor
the younger exhibitors was split
into two classes. Winners were
Angela Cooper and Joe Arnold.
Top place fitters were the skilled
senior team of Todd Warner and
Dana Doll. In second place tor the
fitting awards were host Roy
Thompson and junior member
Angela Cooper.
Judge for the dairy show ring
skills workshop was Holstein
breeder Thomas Dum ILL, Dum
bele Farms, Landisburg.
A list ot winners follows
Fitting
1. Dana Doll, Todd Warner; 2.
Roy Thompson, Angela Cooper; 3.
David King, Steve Eisenhart; 4.
Amy Shoemaker, Heidi Von
Lange, Tim Warner; 5' Joe Arnold,
Gary Crowl.
Showmanship
Senior Division
1. Barb Kilgore; 2. David King,
3. Heidi Von Lange, 4. Darryl
Rohrbaugh, 5. Gary Crowl;
Intermediate Division
1. Bndgette Boyer; 2. Steve
Eisenhart; 3. Todd Stine; 4 Susan
Eisenhart, 5. Jana BethFantom
Beginners
Group 1. Angela Cooper; 2.
- H"
A, r
attention
Weuner explained the size of the
ad is important. A breeder will get
more exposure with smaller,
frequent ads rather than one ex
pensive full-page ad that oc
cassionally appears in publcations.
Clarence Stauffer, national
consultant for Eastern Pa.,
discussed sire summaries and
,their use. He discouraged the use
of a home bull because proofs
would be based on only one herd..
He urged the group to check
pedigrees on high-selling animals
when choosing bulls tor a breeding
program.
“You’ll “non know what bull you
Amy Shoemaker; 3. Andi Kauft- Angie Shoemaker; 3. Tim Warner;
man; 4. Todd Warner; 5. Denise 4. Paul Rauhauser; 5. Kelly
Godfrey; Group 2.1. Joe Arnold; 2. Kilgore.
Judge Tom Dum 111 picked the fitting team of Todd Warner,
left, and Dana Doll as the champion fitters at the York Junior
Holstein fitting-showing day.
should be using,” he said.
Once a breeder selects desired
traits, Stautter encouraged the use
of outside help when developing a
breeding program.
"Do get some assistance. It’ll be
money well spent.”
' National manager of con
sultation services, Dave Wagner
reported on linear-type
classification and pedigree con
tent.
The Adams County group is
planning an all-day tour of several
Maryland dairy farms, July 29.
Any interested parties can contact
the Adams County Extention
Office.
s