Pl2—Lancaster Fanning, Saturday, Jut 20, IStl
NEW YORK The New York
Beef Cattlemen’s Association and
the New York Cowßelles have
launched an intensive membership
campaign.
Plans for the campaign with
incentives to be offered members
selling memberships were made at
a special promotion committee
meeting chaired by Helen Patten
ofßainbridge.
Agribusinesses and owners of
purebred herds are being asked to
contribute merchandise or semen
certificates for county and division
membership drive winners.
In addition each member of the
New York Beef Cattlemen’s
Association who sells 10 mem
berships in the organization will be
given a year’s free membership.
Each member who sells 25
memberships will be awarded
dinner for two at the annual
meeting in January at Utica. The
top membership chairman in the
state (minimum of 35 mem-
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York cattlemen hold membership
New
berships to quality) will be given
overnight lodging for two tor the
annual meeting plus the dinner for
two.
Robert Good of Perry, executive
director of the New York Beef
Cattlemen’s Association and
chairman of its membership
committee has been meeting with
officers and key persons m each
division of the organization to
explain the new “three year
program”. He will provide those
interested in competing for prizes
some guidelines to promote
membership.
The annuid dues of $lO include a
year’s subscription to the
Livestock Breeder Journal and a
reduced subscription rate to the
weekly Drovers Journal,
marketing services such as
division feeder calf and breeding
cattle sales, support of the New
York Bull Test program and
representation in the Council of
Agricultural Organizations which
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is the combined legislative voice of
nearly all farm organizations m
the state.
In addition, the New York Beef
Cattlemen’s Association is af
filiated with the National Cat
tlemen’s Association which con
ducts an active legislative and
educational program on the
national level.
Under its three year plan the
New York Beef Cattlemen’s
Association will expand its
programs to include more beef
promotion, to develop marketing
alternatives, and to create a more
visible image for both the
organization and the beef industry
in the state.
The Cowßelles who are “the
women in the cattle industry” and
who do much of the beef
promotional and educational
programs in the state are also
conducting a membership drive in
conjunction with that of the Cat
tlemen. Dues are $2 to help support
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the promotional and educational
activities and are to be sent to Fay
Bnggs of Deposit.
A logo design for the New York
Beef Cattlemen’s Association has
been approved and a banner is to
be made for exhibits at Empire
Farm Days and the New York
State Fair.
Plans for the exhibit at the Aug.
11-13 Empire Farm Days
agricultural trade show at Cornell
University’s animal science
Teaching and Research Centers at
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drive
Harford were approved. Beef
educational materials,
organization information, and
membership applications for both
the New York State Beef Cat
tlemen’s Association and the New
York Cowßelles will be displayed.
Members of both groups will hold a
beef barbecue tent as they promote
beef in the most fundamental way -
the taste test. More than 100,000
persons are expected to attend the
three day trade show, the largest
in the Northeast.
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