C3o—Lancaster Farming, Saturday, June 20,1981
Dairy Council, where the advertising dollars go
BYJOYCEBUPP
Staff Correspondent
SOUTHAMPTON - “It is wiser
to give them the facts than to curse
their ignorance,” is the philosophy
espoused by Ray Weber, executive
director of Dairy Council, Inc
Dairy Council, Inc., is the non
profit, nutritional education arm of
the Middle-Atlantic Advertising
and Promotional Agency, funded
primarily with voluntary checkoffs
from dairy producers in Federal
Orders Nos. 2,4 and 36.
One of 37 national affiliates of
National Dairy Council, doing
business out of 130 offices across
the country, Dairy Council, Inc is
headquartered in Southampton,
outside Philadelphia. It serves the
fe u
**
l"T\
li' J
I
Program Coordinator Althea Zanecosky conducts a
nutrition workshop, one of her many duties with Dairy
Council, Inc.
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Bank of Lancaster County's Agricultural Loan Division is,
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planning make it a point to visit Bank of Lancaster County.
Because no area bank understands farming and farm finance
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BANK OF
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The good old bank of good old Lancaster County.
nutritional education needs >i the
public in southeast Pennsylvania.
Delaware and New Jersey
A national effort toward public
nutritional education traces its
beginnings back Jo 1913, when a
group of dairy industry leaders
organized a Council of the National
Dairy Show at the national cattle
exhibition in Chicago.
In 1914, cattle attending the show
were inadvertently exposed to hoof
and mouth disease The Council
was effective in managing to save
the show animals, comprising the
nation’s best breeding stock, fi om
Being destroyed.
One year later, enthused by the
cooperation during the crisis from
dairy leaders, the group
- FIRST NATIONAL
hjT>
MCr/Bth* O'C
reorganized and incorporated
under the title National Dairy
Council
Coinciding with the . Council’s
beginnings came a scientific
discovery that helped solidify the
fledging dairy group’s reason for
being
In 1913, E V McCollum, a
researcher at the University of
Wisconsin, discovered Vitamin A
in milk After the initial formation
of NDC, McCollum met with the
group to encourage the industry
leaders to focus on instigating a
program of nutrition education for
the general public.
More than a half-century later,
NDC is still forging ahead, using
dairy farm contributions to
achieve their stated purpose - “to
contribute to the achievement of
optimal health by providing
leadership in nutritional research
and nutrition education based on
the concept of a balanced diet,
including milk and milk products.
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in accordance with scientific
recommendations ”
While each regional unit is
separately funded and managed
from within the area it serves,
affiliation with NDC gives each
local office access to research and
materials that a lone agency could
not develop.
“All our teaching materials are
based on the four—it used to be
seven—basic food groups,” Weber
explains “And we’ve never pulled
punches in any food controversy ”
Dairy Council, Inc.’s staff of 18
includes a director of nutrition and
nine nutrition consultants, seven
working out of the Southampton
office and two based at a branch
office in Camp Hill Other staffers
are a communications manager
and administrative and clerical
employees who serve in varied
capacities.
The bulk of staff time is spent in
educational workshops and
seminars at schools and with
ELMIRA, ONTARIO
professionals, such as hospital and
institutional dietary specialists.
One of the most successful Dairy
Council programs is a school series
that began aimed at youngsters of
kindergarten through sixth grades,
and has now been expanded to
include up through tenth grade and
down to pre-school ages.
“Food.. Your Choice” uses a
mixture of modern com
munications and teaching
techniques to involve children in
learning how to make
knowledgeable decisions on food
choices for a better balanced diet
“Food... Early Choices” in
troduces the vocal and popular
hand-puppet, “Chef Combo
Nation,” and has been readily
accepted by young children Other
visuals and student materials
include posters, floor mats,
booklets, records, card games,
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