ClO—Lancaster Farming, Saturday, June 6,1981 What makes 'em do it’ Just what is it that ties these dairy farmers, these heroes of June, the national dairy month, to a bam full of demanding milk cows? Coule it be the economic benefits? The government sets milk prices, usually based on what’s politically expedient rather than on actual costs of producing a stable supply of dairy products. So the farmer takes the wholesale price he’s given and uses it to pay retail prices for those things he buys for his business. I’m not sure that’s all that much reason for persisting in the milk business. Well then, maybe it’s the job security, and flex-tune hours. Twice a day, seven days a week, 365 days a year, the dairy fanner can set his own hours to milk That Switch fertilizer tanks to a Calumet vacuum tank with soil injector Liquid hog manure can save thousands of dollars in commercial fertilizer costs. So it makes sense to preserve that value with good management. That’s why Calumet recommends pairing our vacuum tank with a 2 or 4-shank Calumet soil injector. Soil plow down retains about four times the nitrogen lost with surface spreading, plus reduces odor and runoff. Stop in to see the full line of Calumet vacuum tanks in capacities from 1180 to 4500 gallons and choice of two vacuum pumps. And ask about the benefits of using a Calumet 2 or 4-shank soil injector. C!T USED EQUIPMENT 1 • Clay V 2250 1 -10 ft. Badger Pump 1 - 53250 Calumet Spreader w/Auger 1 • Better-Bilt 12 Ft. Auger Pit Pump CALUMET & NESSETH DISTRIBUTOR F. ERNEST SNOOK RD 3 - Box 84, Mifflinburg, Pa. 17844 Phone: 717-966-2736 On being a farm wife I - And other • hazards *y* » Joyce Hupp includes Christmas, Easter, bir thdays and all three-day weekends. And he can have as much overtime work as he likes, after his normal 15-hour day. And don’t forget his paid vacation if he wants to take one, he has to pay someone to take his place. Ah, it must be the farmer likes being his own boss. That’s not counting the demands of the milk inspector, U.S. Public Health Dept., water quality people, OSHA, Food and Drug, and the farm wife. Sometimes. For sure, it must be the plush working conditions. He can bask in the sauna-like atmosphere of a hay mow in late August and be in vigorated from sliding to the cow barn at 6 a.m. on the morning of a January ice storm, or enjoy the cool dampness of a search for the shy heifer that hid the calves in the fog of a November day. And he can keep those jogging muscles in shape chasing the cows that broke through the pasture fence, and boost his biceps with vigorous forking out of the calf shed. Nope. I still don’t think we’ve put our finger on what it is that keeps these dairy farmers plugging along. Guess we’ve missed the most important thing those illusive, written fringe benefits. Like the smell of newly-mown hay, drying down under a cloudless blue sky. Or the rejoicing over a calf, wrestled from near death in a difficult birth, that struggles to its wobbly feet and nudges to nurse. It’s the challenge of making a higher herd average than last year. Or a little son toddling behind while feeding heifers an oversize feed company hat hanging too far down over his ears while he takes extra long steps hurrying to keep up with Dad. It’s satisfaction with a barn full of hay, and silos packed with winter feed and the affectionate welcome gaze and lowing from heads turning to greet him as he enters the bam to begin another long day. It’s the challenge, the way of life, where a family can still work side by side, together, toward goals they can set for themselves. WHOLESALE & RETAIL DISTRIBUTOR FOR: nm SCHLESSMAN'S jqr SEED CORN END of SEASON PLANTING • Seed Corn, 4 Brands • Soybeans, 10 Varieties SORGHUM SUDAN GRASS ALFALFA TOP DRESSING 0-14-42 • Chemicals* Baler Twine* Fertilizer VEGETABLE & FLOWER PLANTS BOYD’S SEED CENTER, INC? 306 lona Rd , Lebanon, Pa. 17042 Phone. 717-272-8943 Milk’s soft LANCASTER - Talking robots, flavored milk drinks, beach towels and baseball all figure in the Federal Order #4 Advertising and Promotion Agency’s 1981 summer promotion plans. The agency, serving the dairy farmers of the Mid-Atlantic area, will be featuring the theme “Milk... The Soft, Soft Drink,” this summer and complimenting it with several unique events and promotions. The “Soft, Soft Drink” theme was introduced locally by the agency in 1980 and featured an eminently hummable radio jingle as well as billboard and transit advertising featuring milk cartons in a cola-like six pack. Perhaps the most attention getting tie-in with “Soft, Soft Drink” is milky the robot. Milky, a singing, dancing, walking, talking mechanical robot, is the star at traction of the agency’s newest mall exhibit, which also features an electronic milk game. Milky, who can converse directly with shoppers in the malls where he appears, questions them about their milk drinking habits and spreads the message about the goodness of milk and other dairy products. the drink Cooperators are being used extensively by the agency to ex tend the reach of the dairy far mer’s advertising dollar by securing matching funds for promotions from advertisers whose products complement milk. This was done in a National Dental Health Month promotion with Py- Co-Pay tooth brushes and with Hershey’s Cocoa during the DHiA “Hot “N Hearty” promotion. This summer, matching promotion dollars will be used again in a promotion commbmg milk with summer fun items m an ad entitled “3 Ways to Enjoy Milk This Summer.” The three ways being to drink milk and use “REAL” Seals to receive dollars off on Foster Grant sunglasses and a “Soft, Soft Drink” beach towel. In a similar promotion, with King’s Dominion amusement park, children under 12 will be admitted to the park for half the normal price if they present a “REAL” Seal from six different packages of dairy products. Another promotion of this type is in the works for attractions in Hershey. These are just some of the highlights of the agency’s plans for the coming summer. 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