Livestock, meat industry shifts attention to
CAPE TOWN, South Africa The “lasting basis for optimism” The five-day Meat Congress was Newport, Tenn., cnaired an
The world-wide livestock and meat in the industry’s future he said sponsored by the International opening day session on livestock
industry has shifted its focus of “rests first and foremost in an Permanent Meat Office, or OPIC production. Glen Allen, chairman
attention from production unwavering confidence in the as it is more commonly known, of an LMA-affihated organization,
technology to marketing, U.S. ability of a progressive livestock from the initials of its Spanish Livestock Merchandising In
marketing industry leader C.T. and meat industry to merchandise translation. OPIC, headquartered stitute, spoke on financing ex
‘Tad’Sanders said here last week. its products, goods and services m Madrid, Spam, was founded in panded world livestock and meat
Sanders, the general manager of profitably.” 1974. trade.
Livestock Marketing Association, Livestock marketing throughout It includes members from over Sanders also told the gathering
Kansas City, Mo., told the 4th the world “varies greatly by 18 countries in Europe, Africa, that five freedoms in livestock
World Meat Congress that species, weather, seasons and an Egypt, Mexico, Japan, and South marketing underly LMA’s efforts
“livestock marketing is no longer untold number of other factors, and Central America. Members on behalf of the marketing sector,
the afterthought” in the industry, Available forage is one of the keys are involved in various phases of These are the freedoms of en
but is now a central factor in to production, but the ability to meat production, marketing and terpnse, competition, choice,
determining the industry’s market the product determines the distribution. product and risk,
profitability. ultimate results,” Sanders said. LMA President Lemmy Wilson, He also spoke of the “awareness
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of a common marketing destiny”
between Canada, the U.S., Mexico
and Central America. That
awareness led to the establishment
of LMA’s Continental Livestock
Commission, which includes
members from across North
America.
The Commission’s first project,
a unique survey of North American
livestock and meat commerce,
showed the value of that com
merce in 1978 was an estimated $BB
billion, Sanders said.
Computers
help tomato
growers
UNIVERSITY PARK
Lackawanna County
tomato growers are
using computers at
Penn State to determine
immediate profit or loss
information when crops
of tomatoes are har
vested and marketed.
The program is called
the Extension Tomato
Marketing Analysis
Program. Producers
report production,
harvesting, and
marketing information,
which, in turn, is phoned
to the University’s
Extension farm
management section.
The computer
program was developed
to analyze the in
formation and send a
report to the producer.
The printout shows
exactly how much
money the grower will
make or lose on his
tomato acreage.
“The information not
only provides data to the
grower, it accumulates
all the inputs so
analyses can be made
on varieties, quality,
price, yield, and size as
they affect net profits of
all producers in the
area,” says Thomas
Jurchak, Lackawanna
County Extension
director.
Such information,
never before available
anywhere, will be in
valuable in developing
Extension recom
mendations to
producers for fresh
market tomato
production in the future,
Jurchak adds.
“Considerable prog
ress has been made this
past year m other areas
of tomato growing.
Budgets on fresh
market tomatoes for
growing, harvesting,
packing, and marketing
have been developed,”
the Extension agent
emphasizes.
These are now suf
ficiently complete and
reliable so producers in
other areas are using
them as a guide. Even in
areas where processing
tomato production has
declined, farmers are
using this information
for decision making on
alternative crops.
Jurchak points out
that special tomato
growers’ meetings are
being held each year to
share the information
being developed locally
to assist growers in
other counties.