Dl4—Lancaster Fanning, Saturday, Way 9,1981
Livestock Marketing Congress coming June 10-12
KANSAS CITY, Mo. - Who are
the livestock industry’s customers
today? Who are its competitiors,
and what can the industry learn
from them?
These are some of the questions
to be answered at Livestock
Marketing Congress ‘Bl, to be held
June 10-12 in Minneapolis, Mum.
This year’s Congress theme is
“Competing -For The Protein
Dollar.”
Congress General Chairman
Joel Bennett said the Congress
program will be divided into four
sessions. The first session will be
an audiovisual production,
followed by sessions titled, “Our
Customer”, Our Competition”,
and a final summary session titled,
“Our Challenge.”
“The competition for the
customer’s protein dollar is the
number one challenge facing the
livestock industry today,” Bennett
said, “and Congress ‘Bl will take a
close look at all aspects of that
competition. What we’re seeking
are ways the livestock industry
can capitalize on the changing
climate in which we do business.”
The opening audiovisual show
will provide an overview of this
year’s theme, he said, and will be
followed by a close look at “just
who our customer is today.”
This session, Bennett said, will
look at the economic factors af
fecting a consumer’s protein
purchases, as well as providing an
update on government activities
that have an impact on both the
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consumer and the industry.
In addition to analyzing
pressures on the consumer’s
pocketbook, this session will probe
his current attitudes on food
safety and health, Bennett said.
“Knowing what our ultimate
customer thinks, and what he
wants from us, is vital for building
the industry's future.”
The third session will include
speakers from competitors of the
red meat industry, Bennett said.
“These protein competitors in
clude vegetable protein, dairy
products, fish and poultry. We’ll
ask these people how they got
where they are today, and what
they see as their future.
“This should be a no-holds
barred, up close lock at how our
competitors are getting more of a
share of the protein market than
ever before, and what market
strategies they have for the
future.”
/The final “challenge” session,
Bennett said, will tie the other
sessions together, and try and
provide a blueprint for the in
dustry’s future.
“We’ll have speakers on such
topics as the industry’s attitude;
ways to improve livestock and
meat productivity; further product
development; how to com
municate with our customer;
expanding livestock and meat
trade, and merchandising
livestock.”
Bennett, president of the St.
Paul, Minn., Umon Stockyards,
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said that questioning this session’s
speakers will be representatives of
the beef, dairy and lamb
production sectors, as well as
marketing, packing and retailing
spokesmen. -
Negotiations are underway with
Manufacturers’ wheat program to Begin
WASHINGTON, D.C. -
Manufacturers of wheat-based
foods must register wjth the Wheat
Industry Council by June 1 under
regulations, for the new wheat and
wheat foods research and nutrition
education program, a U.S.
Department of Agriculture official
said.
Thomas H. Porter, an official
with USDA’s Agricultural
Marketing Service, said
assessments will begin to accrue
June I for all manufacturers
required -to participate in the
program.
“The program was authorized
under the Wheat and Wheat Foods
and Nutrition Education
Act,” Porter said. “It will be
operated according to an order
approved in March, 1980 by end
products manufacturers and will
be supported by assessments on
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several top speakers, including a
speaker for the opening luncheon,
he said.
The annual Congress, conducted
since 1970 by Livestock Mer
chandising Institute, is open to
the processed wheat end product
manufacturers buy. The Wheat
Industry Council will administer
the program and USDA’s
Agricultural Marketing Service
will monitor it.”
“Once the program is
established, the manufacturers
will report and pay their
assessments quarterly,” Porter
said. “The first reportihg period
will cover only one month, June 1
to June 30. Registrants may
request a reporting period to
coincide with dates of their
business accounting, but such
requests must be approved by the
council.”
“Porter said the first year
assessment has been set at 1 cent
per hundredweight (45 kilograms).
During the first two years of the
program, the Wheat Industry
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anyone with an interest in th< 1
issues affecting the livestock
economy. Further .-registration
information can be obtained from
the institute, 4900 Oak Street,
Kansas City, Mo., 64112, telephone
(816) 531-2235.
Council can collect assessments of
up to 1 cent per hundredweight of
processed wheat the manufac
turers' buy. After that, the
assessment rate could change, but
it cannot exceed 5 cents per hun
dredweight.
Manufacturers who do not want
to fund the program can receive
refunds if they reserve their right
to a refund within 60 days of the
publication of the Wheat Industry
Council’s annual budget in the
Federal Register.
The Wheat Industry Council will
send registration materials to ovei 1
2,000 wheat end product’ J
manufacturers, Porter said.
Those wo do not receive
materials-by May 10 should con
tact the Wheat Industry Council at
6000 Executive suite.2o3, Rockville,
Md., Phone: (301) 984-1300.
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