•6—Lancaster Farming, Saturday, February 7,1981
Di
C, •
Where to go
for PDA logo?
Since its official debut at last
year's Farm Show, the Penn
sylvania Department of
Agriculture logo, "We’re Growing
Better”, has been bannered and
blown up so that if anyone has
missed its arrival, they must have
been playing Rip Van Winkle.
The logo has served as topic and
emphatic sign-off for most public
appearances made by any
representative of the Department,
from Secretary Penrose Hallowell
on down the line
In its slightly-m er-one-year
existance, the logo has found
relatively good acceptance from
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We also have BK-25 Furnaces
ELI SMUCKER
172 S. New Holland Rd., Gordonville, PA 17529
• Call 717-768-8667 or see me at Root’s Tuesday Nights
DEALERS WANTED
Brief answers
to short questions
Sheila's
Shorts
By Sheila Miller
wholesale and retail stores and the
consumer
Its rising popularity has created
a question in the minds of store
owners looking to ge r the logo
bandwagon Namely, where do you
go for the PDA promotion?
A Lancaster Fanning reader
wrote.
“I’m opening a local food market
and want to know how to get in
touch with the Pennsylvania food
promotion logo people. What d»cs
it cost me and what do 1 have to
promise to do?
“Can I get a farm queen to help
with the nbbon cutting? What does
that cost and who should I con
tact?”
ENERGY KING
To answer the question on where
to go for the "buy Pennsylvania”
campaign, I passed it to the PDA
Bureau of Markets
I found out the following rules
and specifications must be
followed by anyone wishing to
participate in the promotions
program
‘The Pa logo mcy be used
only by Pa agricultural producers
or processors Packages or con
tainers bearing the logo must
contain a high quabty product
Any person or firm located in
Pennsylvania is eligible to use the
logo The logo may be incorporated
into the package or label, used in
advertising; displayed in pomt-of
purchase material, or used in the
form of a pressure sensitive label
The logo may be used on a
supermarket or store private
label, at the request of a super
market or store, providing the
product is produced or being
processed m Pennsylvania
Supermarkets shall not apply
the logo to any fresh produce which
in their opinion does not meet high
quality standards '
PDA spells out the logo must be
used in its standard form, with
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w
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See us for systems and service that help
make the good life better.
AGRI EQUIPMENT INC.
2754 Creek Hill Rd
Leola PA 17540
717 656 4151
I. G. SALES
Rt 113 Box 200
Silverdate PA
215-257 5135
G. HIRAM
BUCHMAN, INC.
Rte 519 N oHRte 46
P 0 Box 185
Belvidere NJ 07823
201 475 2185
either one or two colors which use
the state colors of blue and gold
PDA will provide technical
assistance to producers and
processors to improve product
quality And, they will assist retail
stores in making available point
of-sale material, assist in
promotional activities and public
relations
Any processor or store violating
any of the above regulations could
be suspended from the logo
program
For more information on logos,
contact the PDA Bureau of
Markets, 2301 North Cameron
Street, Harrisburg, PA 17110,
telephone, 717/787-4210
Concerning the commodity
queen question, appearances by
the farm family royalty can be
arranged by contacting Betty
Rode, PDA’s Commodity
Promotions Supervisor Her ad
dress is the same as the one
previously mentioned for the
Bureau of Markets Her telephone
number is 717/787-6901
Having a commodity queen at
the store does not cost the retail
owner a cent Even the mileage for
the trip comes out of the PDA
DEPENDABLE MOTORS ROVENDALE SUPPLY
Honey Brook PA RD 2. Watsontown, PA 17777
215 273 3131 717-538-5521
215-273 3737
hfnpy c i add SOLLENBERGER SILOS
S - LAPP RFD 2. Chambersburg PA
RDI Cams Gap, PA 17527 717-264 95C8
717-442 8134
HARRY L. TROOP
Rt 1 Cochranville PA 19330
215 593 6731
ERB& HENRY
EQUIP., INC.
22 25 Henry Avenue
New Berlmville PA
215 367-2169
promotion fund
The only thing expected of the
store owner is that he or she
markets the product endorsed by
the particular queen visiting the
store. The product should be
promoted by attractive displays
and perhaps a discount m price or
sample give-aways.
The commodity queen program
and the new PDA logo arc
promotional resources that have
just begun to be tapped in the
wholesale and retail business With
stores and processors beginning to
see the need to tell the Penn
sylvania farm products story,
consumers should be seeing more
of the ‘We’re Growing Better” logo
stickers and the smiling faces of
commodity queens (and kings, I
might add) in the coming months
PCNMtnMUII* AOMCUUrUHC
m
write (MOWING BETTER
J. A. SWOPE
Box 121, RDI
Myerstown, PA
717 933-4758
DETWILER SILO
REPAIR
Rt 2, Newvilie PA
717-776-7533