ClO—Lancaster Farming, Saturday, December 13,1980
HERSHEY - The need for
more effective com
munication of the farm story
has been stressed time and
again among farm
organizations. The
diminishing number of
farmers, consumer ac
tivism, big-city political
clout and a variety of other
reasons are often cited as the
basis for the need of more
farmer involvement in
telling their story.
But, how does a farmer,
who spends endless hours in
the field, acquire the skills of
communication so necessary
to tell his story 7
It’s a problem that needs
to be solved, and Sperry New
Holland recently completed
a tnal program that may
help set the direction some
farm organizations may
take in the future.
Working with the National
Farm and Power Equipment
Dealers’ Association
(NFPEDA) and the
American Agri-Women
(AAW), the farm machinery
manufacturer trained more
than 70 future agriculture
spokespersons in “effective
Delaware County elects
nutrition officers
MEDIA The Delaware
County Nutrition Education
Council recently elected
officers for 1980-81 Ac
cording to Maryetta
Domcott, extension home
economist with the
Delaware County extension
Service of Penn State, the
following officers were
elected
Chairman, Elaine Brown,
Nutrition Education
Specialist with the Delaware
County Intermediate Unit,
Co-Chairman, Maryetta
Domcott, extension home
economist; Secreatry, Edith
Tarbet, R.D , nutrition
educator with Delaware
County Nutrition Program,
COSA, Treasurer, Kathy
Stroh, R D. Nutrition
Educator, maternal and
Infant Care Program.
Community Service
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Farm women learn spea
communications.” The
results of the training will be
closely momtored for the
next year.
‘‘We gave the same
training to these people that
we give to our own
executives who have need
for training in speech
making, thinking on their
feet and responding to
questions with concise,
pertinent information,” says
Lester Schreiber, Marketing
Training Director at Sperry
New Holland.
Shreiber’s day-long course
kept participants busy
preparing their own brief
talks, delivering them before
a group of twelve other
trainees and then watching
themselves on video tapes.
At the AAW national
convention at Hershey, Pa.,
(Nov 10-13) sixty farm and
ranch women signed up for
the course over a five-day
period
“Interest was so great that
we had women stay for an
extra day at the end of the
convention so they could go
through the program,” says
Coordinator, Greta C Vairo,
Extension Home Economist.
The council is composed of
persons holding a college
degree in nutrition, food
service, home economics, or
related fields who want to
make sound nutrition in
formation available to
residents of Delaware
County.
Anyone wanting to join the
Delaware County Nutrition
Education Council may
obtain more information by
contacting any of the newly
elected officers
Lester Schreiber, Marketing Training Director, manufacturer at the AAW convention in the
Sperry New Holland, and farm women listen to a Hershey, Pa., and is one of the many directions the
student’s (not shown) speech. A course in public company has taken to help farmers communicate
speaking was recently offered by the farm machine their story across the Nation.
Gail McPherson, a Penn
sylvania fruit grower and
convention coordinator
The Sperry New Holland
effective speaking program
is just one of the many
directions the company has
taken in helping farmers
communicate their story of
productivity and economic
importance to the Nation. In
the past the firm has
produced brochures, radio
tapes, motion pictures,
newsfeatures, cartoons,
restaurant placemats and
other message forms.
“But, nothing is more
convincing than hearing a
person who has farm
background talking about
farm problems and ex
periences,” says Schreiber.
“If the results of our
program show merit it could
signal us - and other
agribusiness firms - that we
have a great opportunity to
help make farmers and
ranchers even better at
telling their own story. ’ ’
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