Al6—Uncaster Farming, Saturday, December 13,1980 Farm Business News Reports best year ever [NOCK Inc. Power, headquarters in Tunkhan nock. Pa., and Frederick, Md. recently completed its 1979-80 Fiscal Year. Annual totals indicated large increases m all areas of business activity, ac cording to Ron Flatness, Director of Sales & Promotion. Sire Power and member cooperatives were plus over 75,000 units compared to last year, with total business volume ex ceeding $6,000,000. In direct herd sales they were plus over $540,000 in gross income, with a 29,739 unit volume mcrease National & International Sales included a $631,000 gross increase, 72 percent plus over last year. In ternational business volume increased by 50,297 units, a 29 percent increase Dired herd sales include sales directly to dairymen or beef ranchers who breed their own cows and buy many services at once They are usually among the largest farmers in an area Sire Power has A.I Management Schools throughout its area to tram cattlemen to breed their own cows Sire Power also sells all equipment necessary for success in this endeavor Estimates indicate that over 60,000 U.S. cattlemen now utilize this new method of herd improvement. ■ Sire with Their National Market includes sales to areas of the United States that are outside the traditional “Sire Power County”: Penn sylvania, New Jersey, Maryland and West Virginia. Sire Power’s member cooperatives provide professional technician services in these areas, and 1979-80 was a banner year for this business division also. Sire Power also markets semen throughout the rest of the world, including Central and South America, Europe, Africa, the Middle East and Asia. The previously mentioned business volume increases are a vital ingredient in maintaining low cost service to Sire Power members. P Sire Power it is still possible to breed a cow for $5 to herds on standard and AM-PM testing. This is the same fee charged nearly 40 years ago This is an almost un believable accomplishment considering inflation, and a real tribute to the cooperation movement, the co-op says. In addition, the bulls of today are vastly superior to their predecessors This im provement has resulted from selection pressure and most importantly, the Introduces new tractor LITITZ To meet the increasing demand for a medium-sized, four-wheel drive tractor that can handle heavy, wet-soil conditions, Massey-Ferguson is in troducing the MF 1544 farm tractor. This latest addition to MF’s tractor line is rated at an estimated 420 PTO horsepower. Its major advantage over two-wheel-drive tractors is greater drawbar pull - beneficial when handling wide implements at lower speeds on rough ground and in heavy, tough soils. This tractor’s other four wheel-drive advantages include reduced wheel slippage, more stability, improved flotation, reduced development of the USDA Secretary. Sire Summary which has Sire Power traces its revolutionized sire selection, origin to the first artificial the stud says. breeding organization in the DuWayne A. Kutz is Sire United States, established in Power’s and its member 1938. Sire Power is a cooperative’s General cooperative organization Manager. George Sommer, owned by its member Southside, West Virginia is organizations; Northeastern President of the Board of Breeders, Maryland ABC, Directors, Gary Rickard, and West Virginia ABC. All Honesdale, Pa. is Vice- member organizations are President, and Richard farmer owned and con- Remsburg, Jefferson, Md is trolled Why should you sow Hoffman Formulas? WE ASKED DICK DERR, MANAGER OF HOFFMAN QUALITY CONTROL GL What’s so special about Hoffman Formulas? A. They’re “special” because we put special seed into them. We select high-yielding, winter-hardy alfalfas with proven Eastern performance. Vigorous, clean seed with broad disease resistance. We match matunties of legumes and grasses We want customers to grow supenor crops, and thus build repeat business GL What’s the most important thing that goes into Hoffrnan Formulas? A. Our most important ingredient could be "expen ence." Hoffman was the first seed company to offer a comprehensive program of specialized legume/grass formulas for the Northeast That was in 1963. We've learned many things since that time things com petitors now moving into this field have yet to learn GL Whose experience are you talking about? A. Hoffman's 80-year expenence My expenence in the laboratory and in the field. I’ve been in this business for over 30 years So has Elmer Applegate, who ar ranges for our seed The men who blend and inoculate Formulas are long-time Hoffman employees with plenty of know-how. The expenence of Hoffman Seed Men is important too, in recommending the nght For mulas for your situation. We know what we are doing. GL How does this experience help Hoffman customers? A. They are buying up-to-date formulations that we know from expenence will do a good job for them Every year we ask ourselves, “How can we make For mulas better next year 3" Each Formula is reviewed What was learned in the past year is plugged into each decision Slowly but surely we strengthen the formula tions The net result is a steady upgrading of perform ance year after year. Q. How do you know your Formulas do a good job? A. Because Jgo out and personally check field results on farms In widely scattered areas with the cus tomer along I listen to the customers get to know what they like and what they don't like Their opinions, plus reports from our sales force, help shape the next year’s formulating decisions rolling resistance, and better maneuverability on poor surfaces. Power, weight and tractive effort are distributed more evenly over the four wheels. Designed and engineered for farming areas where unfavorable traction is a major limiting factor, the MF 1544 will be used ex tensively for plowing, discing, planting, and for operating spreaders, balers, mowers and farm loaders. It is powered by a Perkins three-cylinder 152-cubic-mch direct-injection diesel engine. Power is transmitted through an 11-mch dual dry plate clutch to a syn chromesh transmission which provides 12 speeds HOFFMAN SEEDS, INC. ASSOCIATE PRODUCER AND DISTRIBUTOR OF FUNK'S G-HYBRIDS forward and four in reverse. Hydrostatic power The tractor’s hydraulic steering with independent system is equipped with a pump and circuit is also conventional Category I standard. Other features three-point linkage. The include a forward-lunged system provides draft and hood for easy maintenance position control with ad- access to the air cleaner, justable sensitivity control battery and fan belt; and automatic lowering rate headlights built into the front adjustment. A gear pump grill; spring suspension mounted on the engine seat; and a fully in supphes hydraulic power. strumented dashboard. The new MF 154-4 farm tractor, rated at 42 pto horsepower, meets the increasing demand for a medium-sized, four-wheel-drive tractor for heavy, wet soil use. Its major advantage over two-wheel drive tractors is greater drawbar pull for wide implements. Dick Derr, Manager of Quality Control for Hoffman Seeds Inc GL Why don’t you tell what varieties you use? A. Because we put a lot of time and effort into testing and developing our own supenor lineup of Formulas We don’t want to make it too easy for competitors to catch up We know we’re putting the seed that we should into Hoffman Formulas Our sales force knows they perform well. Customers recognize this, too, and are telling their fnends GL Are sales of Hoffman Formulas increasing? A, Definitely More than doubled over the last 10 years Because of supenor performance. We are proud to be leaders in the developing of pnvate branded seed prod ucts like Hoffman grass/legume Formulas And we intend to continue to lead in this field by giving cus tomers better performance GL How many customers buy Formulas from Hoffrnan? A. Considerably over 2,000 per year. And do you know how many complaints we average? Less than two! That’s better than 99 9% satisfied customers Show me the automobile manufacturer who can claim that degree of satisfaction with his cars. GL What’s the point in using several alfalfa varieties in one Formula? A. It’s a strong insurance factor When a farmer seeds an alfalfa/grass combination he’s putting it in for sev eral years’ use. He has no way of knowing what kind of weather he’ll hit dunng those yeans He doesn’t know what diseases might crop up. We can’t tell him either But we can offer him a Formula including several supenor alfalfas to give him broader tolerance to more of the problems he may face over the life of the stand LANDISVILLE PENNSYLVANIA 17538