MEXICO, D.F. - THe Mexican government is working to improve the nutrition levels of the nation’s 70 million people. To help in their effort government leaders often call on the American Soybean Association to provide information and technical assistance in the use of soy protein. Their WATER THAT WONT QUIT Mexicans look to soybeans for protein boost requests have resulted in benefits to the Mexican consumer through improved diets and to U.S. soybean producers who now have an expanding new market for their crop. One such request for ASA assistance came in 1977 when Manuel Bernardo Aguirre, Governor of the state of Chihuahua invited Gil Harrison, ASA’s Latin American director, to make presentations to community leaders in major towns and cities of his state. Hamson contacted Felipe Suberbie, general manager of In dustrial de Alimentos, a Mexico City manufacturer of soy-food products; who, at his own expense, im mediately offered to send a Ritchie' Fountains deliver Even in the dead of win ter they are out there working You're not Weatherproof You bet they are Heating systems and efficient insulation Keep water ice-free just set the Watt Watcher™ thermostat for minimal energy use Big-throated, non stick plastic valves keep water gushing in Each of your cows get all the water they need to promote peak production Ritchie Fountains are tough, too Quality-buMt with rugged heavy galvanized steel and CD-50* expoxy finish to stand up to weather and barnlot abuse Why take chances on anything less than a red and yellow Ritchie Fountain 7 Call your Ritchie dealer for water that won’t quit sales manager and a cook with Harrison to Chihuahua. “We gave a total of five presentations to dietitians, nutritionists and doctors and nurses of the Social Security Institute, the Child Protection Institute hospitals and restaurants,” says Harrison. “Following the sessions I met with Governor Aguirre and one of his aides. Together we prepared a step by step program for the establishment of a full-fat soy flc'ir plant using a simple U.S.-made extruder and a flour grinding mill. “In our original planning we were well aware that the market for human con sumption of soy foods did not exist and that it would take an educational effort to show people the benefits of soy in their diets,” explains Harnson. “With this m mind, I made all the economic calculations for the plant based on the utilization of the full-fat flour for poultry feed. We felt that as demand for higher-priced human food use increased the plant would show in creasing profits and more of the production could be diverted from animal to human food uses. “Based on the plan we submitted, the governor authorized 6 million pesos to build the plant,” says Hamson. “Poultry producers in the area were willing to pur chase the initial production as ASA-sponsored ex periments in other areas of KEUK >o tihie. V WATERS EM RIGHT r« Lancaster Farming, Saturday, December 13,1980—C23 the country had shown the advantages of using full-fat soya meal for broilers. In march of 1978 Mexico’s President, Jose Lopez Portillo, demonstrating his interest in state soya projects, personally inaugurated the Chihuahua soybean processing plant. (Recently, he returned to the city to inaugurate a new production line that makes a blend of soya with cows’ milk.) “In the beginning only about five percent of the plant’s production went for human consumption as full fat soya flour, which was sold retail in one kilogram packages to bakers and meat packers,” says Ramson. He proudly points out, however, that today well over 50 percent of the plant’s production is devoted to products for human con sumption. “The principal product is a blend of soya flour with ‘pinole’ (ground, roasted com with brown sugar) which is distributed in 50- pound bags at very low cost to the Tarahumara Indians in the mountains of Chihuahua, ” he explains. “Also a tortilla flour enriched with 8 percent full- learn by doing in 4-H fat soya flour, is being sold at a subsidized price to low income groups. “The development of new soya products to suit Mexican tastes is important too,” says Harrison. Recently the Chihuahua plant developed and began marketing a new weaning food called “Soyavena,” a soya-oatmeal blend that will greatly improve child nutrition in the area. “As a result of this initial project, other states in Mexico have also become interested in this plant and are requesting technical assistance from the government,” says Harrison. He points out that although the total soya used is small, amounting to some 130 tons a month, the potential for increased usage is tremendous. “What counts is that the usage of soya is growing and the potential is very great. The people of Mexico eat 10 million tons of com and three million tons of wheat each year,” he says. “At a level of only five percent enrichment, the consumption of soya could be elevated considerably in Mexico in the years ahead.”