ClS—Lancaster Farming, Saturday, November 8,1980 #
Lancaster r arming goes to press
Lancaster Farming Editor Curt Harler is hard at
work in the newsroom.
Angiestein, Debbie Koontz, and Sheila Miller,
right.
Circulation for the paper is computerized. Here,
Doris Donmoyer updates the computer printout of
'ibr—iberstothr
Handling „ pupm-
Advertising Salesman Don Campbell checks proofs on ads to be run in the mailed into Lancaster Farming are Amy Howe, left, Joanne Rosenquist, center,
current week’s issue. and Lynn Kopf.
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LITITZ What's it take to get
Lancaster Farming’s 164 pages to
38,000 readers in 42 states, in
cluding Alaska and Hawaii, in just
one week’s time?
Take a tour of our production
process from start to finish.
You’ll get a glimpse of the staff
which gets the latest news and
market reports to your mailbox
every Saturday. And, we’ll try to
explain briefly the fast-paced job
of meeting deadlines and
organizing all that information
into newsprint for you.
When does one issue of Lan
caster Farming begin and
another end? Never because
even before one issue goes to
press, the next issue of the paper
has been born.
Basically, the paper can be
broken down into two major
categories: advertising and
editorial.
In the newsroom at the Lititz
office, Editor Curt Harler is the
hub of the hustle-bustle. He sifts
through incoming copy and news
tips, farming some of the work out
to his staff of writers.
Assisting Harler with the never
ending task of getting the news
are Sheila Miller, Dick
Anglestein, and Debbie Koontz.
This full-time staff is found out
in the field, at the show,
whereever things are happening
in our primary distribution areas,
the ag communities of Penn
sylvania, New Jersey, Delaware
and Maryland. With notebook and
camera in hand, they get the news
and then head for the office to
knock out their stories on mini
disk terminals (like you see on
television’s Lou Grant show).
Instead of being typed on paper,
an article is typed into the ter
minal and appears on a screen
where additions and deletions are
made to the story. When it is all
ready to go, a button is pushed
and the story is entered on a 5-
inch computer disk. The disk then
leaves the newsroom for the ‘back
shop’ to be processed and tran
sformed into actual copy.
Out in the field a staff of
correspondents cover news as it
breaks in their home county.
Correspondents rarely come to
the office. Their film and
typewritten copy is sent into the
office in Lititz and processed.
Many of the correspondents
have been writing for Lancaster
Farming for a number of years,
while others have just recently
joined the team.
Readers have sympathized and
identified with York Countian
Joyce Bupp’s weekly column, On
Being a Farm Wife and Other
Hazards for nearly five years.
And Lancaster Countian Ida
Risser, author of Ida’s Notebook,
recently celebrated her tenth year
with the paper. She also compiles
the popular sales reports. Sally
Bair, also from Lancaster County,
has been writing for the paper for
over seven years.
Others presently serving as
correspondents are: Mary Myers,
Adams County; Laurel Shaeffer,
Berks County; Jane Bresee,
Bradford County; Ruth Ann
Benedict, Franklin County; Susan
Kauffman, Lancaster County;
Vivian Paul, Northampton
County; and Patricia Greek, York
County.
Now, step across the hall into
the advertising department. All of
the ads that appear in each week’s
issue are developed and created
through the efforts of a number of
people.
Oh-the-go Jay Miller is the
paper’s advertising sales
director. Popping in and out of the
office, Jay is on the road most of
the time, picking up ads.
- Also in the advertising sales
department is Don Campbell,
What about classified ads and
mailbox markets? Those pages
upon pages of ‘For Sale’, ‘Wan
ted’, and other reader ads are
handled by three young women
each and every week.
For three years, Joannp
Rosenquist and Lynn Kopf have
been helping readers market their
goods through column after
column of classifieds. Amy Howe
is a more recent addition to the
staff.
They are assisted by Roberta
Roberts and Karen Risser in this
enormous task.
They handle the display ads and
public sale notices that are sent in
through the mail or called m over
the telephone. The trio also is
responsible for sending bills to
readers and advertisers.
The person in charge of sub
scriptions is Doris Donmoyer,
who also pinch-hits in advertising
when she can.
Both news and advertising
material go through the back shop