Milk marketing
(Continued from Page Al)
may be one of the touchier
issues in the consideration of
any milk marketing
program since opinions vary
among both individual
dairymen and dairy groups
concerning the merits of
generic versus brand ad
vertising.
To be 'adopted in a
referendum, the program
would require only the ap
proval of a majority of milk
producers who vote.
Failure to vote would not
constitute a negative vote in
the consideration of a
program.
The voting procedure does
permit block voting by
cooperatives for their
membership. But individual
members may still vote and
negate that vote which was
cast for them by the co-op.
It was also explained that
a proposed program could be
written that would super
cede current federal milk
marketing programs and the
state could possibly become
the funding mechanism for
any federal orders operatmg
within the state.
As opinions and comments
are being collected from
dairy interests throughout
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the Commonwealth, con
cerns of various types are
already surfacing.
The relationship of any
state plan with the existing
federal marketing program
is likely to be of major
concern to Inter-State Milk
Producers.
Producer participation in
the Federal Order 4
Program already stands at
nearly 90 percent.
While favormg statewide
promotion, the question of
the effect on the federal
program may become a key
consideration
Both the board and
delegate body of Eastern
Milk Producers have gone on
the record in the past as
being opposed to mandatory
“tax-type” assessments and
favor voluntary payments
by producers.
Under federal order
programs, producers can
obtain refunds if they don’t
wish to participate.
Primary concerns are also
being directed at the ad
ministration of the proposed
program. Control of the
funds and exactly how they
will be used are two key
matters being expressed by
dairy group representative-
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and individual dairymen.
Dairymen already par
ticipating in federal
marketing programs cue the
need for a broader base of
participation as a plus for a
statewide mandatory
program.
While participation in
some federal order areas
can run as high as nearly 90
percent m some parts of the
state, it may be closer to 50
percent m other areas.
The rate of assessment
will be the subject of con
siderable debate and
discussion.
For example, Dairylea
Cooperative has favored six
tenths of one percent as
being adequate in recent
referendum proceedings in
New York State.
Also arising may be
questions of what type of
dairy products should be
stressed in advertising.
In some areas, at least half
of the milk is being used in
manufactured products,
indicating a need for their
inclusion in advertising
plans. But traditionally,
fluid milk has been the
center of promotional
programs.
When the procedure gets
to the pomt of a referendum,
another essential factor will
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York 4-H Beef Club to hold
YORK The York County
4-H Beef Club’s first annual
preview show will be held
Saturday May 31 at the York
Fairgrounds It is open to the
public and anyone can at
tend.
A committee of Gail
Dennis and Mr. & Mrs. John
Housner has been working
many months putting
together and arranging the
upcoming show.
There will be no prize
come into play.
This phase of concern
centers on the amount of
mterest expressed by the
individual dairyman in
marketing activities.
Some producers pomt to
Dairy Day programs, which
in the past have attempted to
stress both production and
marketing.
While large gatherings
attend the production por
tion of the program, the
crowd always appears to
dwindle decisively when the
topic turns to marketing
activities.
Lancaster Farming, Saturday, May 24,1989—A33
show Saturday
money but the following
trophies will be awarded:
Grand Champion Steer
Trophy, donated by Mr. &
Mrs. James Eisenhour;
Supreme Champion Heifer
Trophy donated by JDH
Polled Hereford; Bred and
Owned Trophy by David
Wise; Champion Junior
Showman Trophy by
Warrington Green Farm;
and both the Intermediate
Showman and Senior
C* .ute
getting ready for the Preview Show to be held at
the York Fairgrounds. Cathy is a first year member
of the York County Baby Beef Club.
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Showman Trophies are
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All cattle are to be on the
fairgrounds at 8 a.m., steers
must be weighed by 9 a.m.
The heifer show will start at
10 a.m. and at 11:30 a.m.
there will be a showmanship
contest. The steer show will
start at 12:30 p.m. All cattle
will be released after the
show is over.
*3250.00