Maryland produce hotline begins next Tuesday
JESSUP, Md. Maryland
Secretary of Agriculture,
Wayne A. Cawley, Jr., an
nounced that the MDA, in
cooperation with Maryland
Wholesale Produce Market
at Jessup, will institute a
“Produce Hotelme” service
May 13th to provide con
sumers and the media with
weekly fresh fruit and
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vegetable availability in
formation.
The Produce Hotline is
designed to provide a weekly
report based on information
gathered by telephone from
various fruit and vegetable
producers and the Jessup
Wholesale Market.
MDA will then summarize
the information, record a
WJi
report on tape, and have the
taped report ready for
telephone retrieval by in
terested parties by 3 p.m.
each Tuesday.
Since becoming
Maryland’s Secretary of
Agriculture, Cawley has
emphasized marketing and
especially, direct
marketing, as a means to
assist both consumers and
producers in the state.
“I am reaffirming this
commitment with a new
service,” Cawley said in
announcing the Hotline “so
that food dealers, shoppers
and buying groups can find
local and fresh produce at
farmers’ markets and the
wholesale food market at
Jessup. Much of the problem
has been the customers just
haven’t known when the
fresh Maryland produce is
going to market.”
“I hope that when they
know the local produce is
ready for market they will
ask for it and thas stimulate
demand at their favorite
stores.
“Farmers in Maryland
have experienced an ' in
creasing demand from
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consumers for fresh produce
and many of them have
begun to gear up production
to meet that demand. I feel
that it is now time to provide
an Orderly flow of timely
information to assist both
the farmer and the con
sumer.
“The consumer will
benefit by having access to
fresher produce and the
farmer will benefit by a
stimulated market for his
products. Direct marketing
also has many long-term
benefits in that it can help
reduce transportation costs
for ' food and keep
agricultural lands in the
state productive and
profitable,” Cawley con
cluded.
MDA’s Marketing Division
will gather the “Hotline”
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information from the four
regions of the state (Eastern
Shore, Southern, Central and
Western) to prepare the
reports which will list what
is on the market for that
week, quantity availability
and timely forecasts of what
is soon to be ready for
market so that consumers
and food dealers can make
purchasing plans.
The project evolved from
repeated consumer requests
for more accurate, timely
and detailed information on
availability of -Maryland
grown fruits and vegetables.
Del. soybean
referendum set
DOVER, Del. - The
Delaware Soybean Board
announced that the balloting
for the soybean referendum
will be Aug. 15. The
Soybean Development Order
being voted[ upon would
provide for a check-off on
soybeans of one cent per
bushel.
The Board’s chairman,
Joe Hughes, explained that
this is a self-help program
managed by soybean
pioducers. Through the
check-off procedure funds
can be raised in the state to
assist educational, research,
production and market
development programs
related to soybeans.
Decisions on allocation of
funds collected will be made
by the nine-member
Delaware Soybean Board.
Three public hearings will
be held to provide an op
portunity for growers to
have input into the proposed
order. The hearings will be
held at Townsend’s Inc.,
Mount Pleasant, June 25;
Department of Agriculture
Building, Camden, July 2;
and Georgetown Sub-Station
July 9.
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