Al6—Lancaster Farming, Saturday, March 22,1980
Better milk products , promotion
highlighted at Inter-State 26
BY RUTH ANN BENEDICT
Staff Correspondent
KAUFFMAN STATION -
Cold temperatures mixed
with ram and snow didn’t
keep some 186 Franklin
County dairy farmers and
their families away from the
Annual Dinner Meeting of
the Chambersburg Local of
District 26, Inter-State Milk
Producers’ Cooperative.
The annual dinner meeting
was held last Thursday at
the Kauffman Station
Runtan Building.
Alfred B. Burkholder,
president of District 26,
called the meeting to order
while Philip Wagner, county
agent and dairy specialist,
served as the master of
ceremonies.
V. Myers Metcalfe,
director of District 26,
presented John C. Negley of
Newburg a plaque, pm and
* certificate for his 25-year
membership with Inter-
State Milk Producers’
Cooperative.
Richard K. Norton,
manager of Middle Atlantic
Advertising and Promotion
Agency was guest speaker
for the event.
Norton focused on where
and how advertising money
is used and discussed
several of the concerns that
Letters To
The Editor
Dear Editor:
I wanted to take a moment
to express some concern.
Although I faithfully read
your paper every week,
there’s been one part
missing for some time. That
is the Chester County DHIA.
I always look for it since that
is my home county. I hope it
isn’t permanently dropped.
I realize it would only
appear about once a month,
but it has been missed the
last time.
Thank you for your con
sideration.
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NO WET FLOORS
IS COMPATIBLE WITH DISINFE
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WASHES OFF WINDOWS A PIPELINES EASILY f
ALSO BARN CLEANING SERVICE i
AVAILABLE WITH COMPRESSED AIR I
To have your barn cleaned with air it will I
clean off dust, cob webs & lots of the old lime c
This will keep your barn looking cleaner & |
whiter longer |
MAYNARD L. BEITZEL |
Witmer, PA 17585 717-392-7227 |
Barn spraying our business, not a side-line £
Spraying Since 1961 I
HIGH PRESSURE WASHING AND
DISINFECTING POULTRY HOUSES
u
advertising and promotion
agency’s deal with today.
Speaking on the milk
advertising program Norton
stated, “We are trying to
expand peoples’ perception
of milk.
“We want milk to be a fun
choice of dnnk for the
contemporary people - the
new people.”
“We at Middle Atlantic
Advertising make milk more
dominant.”
A promotional campaign
called the “Dairy Touch”
was introduced by Norton.
This campaign will em
phasize the use of dairy
products m setting off a
meal, dessert, or snack.
Norton stated milk
promotional agency’s are
constantly developing new
campaign slogans for public
use.
The new slogan for the 80’s
will be: Milk... The Soft Soft
Dnnk.
Norton feels strongly that
this slogan and the upcoming
campaign for the 80’s will
take hold and work well for
the dairy farmers’ product
Another campaign entitled
“Milk: The One for
Calcium” was discussed.
Norton said he hopes this
campaign will help people
realize how important
Diane W. Neyhard
R 2 Milton
Editor’s Note: Due to
technical problems at the
Chester County Extension
Office, the DHIAs have not
been available. Lancaster
Farming, as always, will
continue to provide DHIA
listings for Chester County.
County Agent Bob Powers
tells us the February report
should be available for
publication on its usual
schedule. We’ll run the
previous reports as soon as
they are available.
AND VEAL PENS. Jj
calcium is for both the young
and old.
New combinations of dairy
products are being
developed Norton said.
These new combinations are
being test marketed through
dairy princess programs, at
malls, and in other public
places.
“To introduce milk back
into the right place, we have
created milk kits which can
be sold m stores and in food
restaurant facilities,” said
Norton.
Some of the fast food
chains across the nation will
be promoting and featuring
milk on their menus, thus
helpmg the advertising and
promotion agency s’ cause.
Problems Norton ad
dressed m the advertising
field dealt with energy
conservation and the store
handling of milk.
“Open dairy cases are the
biggest energy wasters,”
said Norton.
“We should close these
cases although the easy
accessibility of picking up
milk will lessen with the
enclosing of dairy cases.”
Norton also said the
handling of milk at the
consumer stores could be
greatly improved.
Many stores stack their
milk cartons too high and
cover milk case cooling
systems, thus milk
sometimes sits at tem
peratures as high as 65°F.
Another problem is that
milk is setting for too long
once it has been delivered to
the store before it is put into
USED TRACTORS
IHC Super C fast hitch w/2 bottom plow
USED SPREADERS
JD 40 w/hydraulic end gate
NH 510 single beater
USED HARVESTER SPECIALS
NH 880 2 row narrow row head
MF 620 w/2 row A pickup
NH 717 w/1 row head
NH 717
Fox 1000 RPM PTO w/2 row corn hd &
Pk up attach
USED BALER SPECIALS
JD 24T w/# 30 thrower
John Deere 14T
John Deere 14T w/ejector
New Holland 68
Co op 15x7 Fert Gram Drill w grass seed attach $750 00
Ontario 15x7 650 00
USED MOWER CONDITIONERS HAYBINES
New Holland 1495 SPI2 w/partialcab
real sharp
New Holland 479 as is
Hesston 320 9
the dairy case.
Many consumer stores do
handle milk quickly and
efficiently and the milk
image is greatly enhanced,
but we still must address the
problem stores and try to
improve them.
Alvin E Meyers, who with
his wife, participated m the
Ninth Annual Young
Cooperator Program during
Inter-State’s Annual
Meeting held in Lancaster
last November gave a report
on the event.
The Meyeres were one of
18 couples participating m
the program.
Harold L. Crider also gave
an Inter-State 'Annual
Meeting report. Both Crider
and Meyers said they felt
the annual meeting sessions
were both educational and
worthwhile. They urged
others to attend if possible.
V. Myers Metcalfe,
director of District 26, gave a
director’s report informing
members of the happenings
and concerns of the
Cooperative in the coming
year.
The last report given was
by C. Wayne Pittman,
fieldman for the Inter-State
Milk
Cooperative.
Pittman informed
dairymen of the new or
dinance effective July 1,
1980, which will require
Inter-State Milk Producers’
to have their water supplys
tested yearly.
Contamination of water
supplys is still a problem
among some dairymen due
HAYMAKING SPECIALS
NEW
NEW HOLLAND 315 BALER
With 3 Joint PTO.
Pivot Hitch, SS Pickup
and #7O Thrower
Set Up and Ready to Bale
No Trade
$ 6,550.00
USED GRAIN DRILLS
Evergreen Tractor Co. Inc.
30 EVERGREEN RD., LEBANON, PA 17042
PHONE (717) 272*4641
John C Negley, right, of Newburg, was
presented a 25-year member award by V. Myers
Metcalfe, director of District #26, Inter-State Milk
Producers’ Cooperative, recently at the Cham
bersburg Local of District #26 annual dinner
meeting.
Richard K. Norton, standing, manager of the
Middle Atlantic Advertising and Promotion Agency,
addressed a group of Chambersburg Local of
District #26, Inter-State Milk Producers'
Cooperative recently at their annual dinner
meeting.
Producers’
to sewer systems and rock buildup.
blasting said Pittman. Pittman closed the.
He stated that water evening dinner meeting by'
supply seams are being givmg away door prizes to
broken and chloriform can those attending.
USED PLANTER SPECIALS
John Deere 1250 6R Plateless
John Deere 494 A
$1,675 00
USED TILLAGE SPECIALS
Bnllion 12’ Roller Harrow
Ford 4 16” Plow
JD KBA 32x18 Wheel Carrier Disc
John Deere 2 16" Plow
$1,050 00
850 00
$3,650 00
2,450 00
2,195 00
1,175 00
Cockshutt 427 w/Power Steering & 10 Platform $1,450 00
JD 55 Corn Soybean Special 12’ head 9,700 00
JD 55 Diesel w/cab, 12’ platform 7500 00
1,495 00
MISCELLANEOUS
John Deere #5B Loader A 1 Shape
John Deere #lB 1 row Corn Picker
New Set 18 4x30 Snap on Duals w/New
Goodyear 6 Ply Tires
Used NH #8 Crop carrier
$2,450 00
750 00
450 00
550 00
SPECIAL SAVINGS FOR YOU
New Parts Item
John Deere Automotive and Light Truck
Engine Oil Filters
Price $2 60 each
$14,750 00
2,150 00
1 850 00
NEW
NEW HOLLAND 320 BALER
with Pivot Hitch,
Hydraulic Bale Tention
and Bale Chute
No Trade
*6,850.00
USED COMBINE SPECIALS
$2,450 00
1,250 00
$1,650.00
950 00
875 00
325 00
$l,BOO 00
950 00
1,050 00
1150 00
AUTHORIZED
HOLLAND
PARTS and SERVICE