BY PAT KAUFFMAN
NEW DANVILLE - “The
future can be anything you
want to make it.”
With this statement,
James E. Honan, General
Manager, Interstate Milk
Co-op summed up his ad
dress to the Thursday lun
cheon meeting of the District
V Inter-state Milk Co-op pro
ducers.
Noting that in marketing,
“the people are changing,
the pncmg is changing, and
the order relationship is
changing,” he emphasized
the need to stay on top of
current events which can
influence the milk
marketing future. Honan
also recommended the
producers make their
thoughts known to their
legislators.
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Referring to the Penn
sylvania Milk Security Fund
bill currently under con
sideration, Honan suggested
the problem was to get the
representatives to un
derstand the difference
between a co-op and a milk
dealer.
“The difference between a
co-op and a milk dealer is
that a co-op must take its
members’ milk whereas a
dealer can turn down milk it
does not need,” stated
Honan.
J.W. Groff underscored
the need for advertising in
the milk industry. Referring
to a study on a number of
milk drinkers, he noted that
20 percent of those people
who enter a restaurant were
found to be milk dnnkeis.
Therefore, he noted if a
CALL FOR PRICE
District working on
marketing strategy was
formed to encourage those
people to order milk, there
would be a big increase in
milk sales. Groff em
phasized that this was only
one area and that other
possibilities are great.
According to Honan,
estimates for prices during
the coming year were
$14.50/cwt. by mid year,
$14.80/cwt. by third quarter
and $15.25/cwt. during the
last quarter.
Class I miiK snouul' oe
around $12.75/cwt. by Oc
tober, November and
December, and the base
price should be $14.25/cwt.
by that period.
Speaking on price sup
ports, Honan noted that a
lack of price supports would
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hinder their negotiating
position.
And on protein pricing, or
component pricing, Honan
stated that the biggest dif
ficulty is establishing a
value for protein. While it is
relatively easy to set a value
for fat which is used in butter
and cheeses, protein value is
a mucn more elusive value
to establish.
County agent, Glenn Shirk,
urged the audience to make
strides to assure that the
delicious product they strive
to produce is still tasty when
marketed.
Shirk noted that on oc
casion he has had the op
portunity to taste school
milk, and he stated, “If we
want the children in the
schools to enjoy and use our
product, then it takes more
Lancaster Farming, Saturday, March 15,1980—A15
the future
than public relations. We
need to furnish them with a
tasty product.”
During the banquet, Mr.
and Mrs. Christ Hess,
Pequea, were honored for
their 25 year membership in
the co-op.
Local officers were elected
and are as follows:
Millersville local: Nelson
Habecker, president; Glenn
E. Burkholder, vice
president; Nelson H. Her
shey, secretary-treasurer;
Larry Harmsh and Christ
Hess, Jr., delegates; David
McMichael and Wilmer L.
Shertzer, alternates; and
Melvin L. Shertzer, eastern
regional hauling committee
member.
West Lampeter local:
John M. Harmsh, president;
James D. Shertzer, vice-
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president; Robert H.
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treasurer; Arthur W.
Breneman and J. Mowery
Frey, Jr., delegates; and
Donald Bare and Glenn P.
Book, alternate delegates.
Witmer local: J. Robert
Esbenshade, president;
Mervin H. Bare, vice
president; Harvey E. Seller,
secretary-treasurer; J.
Robert Esbenshade and
John J. Landis, delegates;
and Harvey E. Heller and
Benuel S. Smucker, alter
nates.
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