Al4—Lancaster Farming, Saturday, March 8,1980
Agri-women
(Continued from Page Al)
copies of testimony to be
given which include the
speaker’s name, date, and
the group he represents
should be prepared If a
press table is set up, the
copies should be placed
there If none exists, they
should be handed or mailed
to the media
White added however, that
in local situations where
township meetings are at
tended by a large number of
people or the issues are hotly
debated, oral testimony can
sometimes be more per
suasive
According to White, the
farm press is usually the
most reliable source of in
formation What he in
dicated is needed, is for
more of that kind of in
formation to get into daily
papers
Because the media thrive
on controversy, demon
strations and grievances
become more newsworthy
than the everything is fine
position that the farmers
stress Therefore, it is
necessary to get the far
mer’s story to the public by
whatever means are
available
One of the means often
overlooked stated White, is
the letter to the editor
"The sincerity of opposing
groups is not a question
Their credibility is,” stated
White
“I’ve never known a
farmer who used one drop
more of any product than he
felt absolutely necessary to
get the job done These
groups claim that pesticide
use could be cut in half. ’ ’
Also speaking to the group,
was Dick Leslie, of Paluszek
and Leslie Public Relations
brm, Washington, D.C.
Leslie gave the group good
news and bad news The
good news he said, is that the
public is becomingly in
creasingly aware of the
problems the fanner faces
The city dweller is more
aware than ever that the
farmer can often not be
blamed for the rising cost of
their food.
The bad news, according
to Leslie, is that while
farmers are committed to
their goals, they lack the
knowledge of what to do to
increase the public
awareness.
“The public must be made
more aware of the benefit
risk ratio They must realize
that everything in life is a
trade-off," he stated
“Public relations is not
Martin
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magic, just hard work,” he
emphasized
Leslie suggested that the
women get to know their
politicians and news media
personnel before they need
them them know who
you are and what in
formation you can supply
them Become one of their
resources,” he suggested
He suggested three tools
for better public image
First, he urged members to
become members of the
Council on Agricultural
Science and Technology
Membership in CAST he
indicated, can put the
reports he needs to combat
public fallacies at the far
mer’s disposal
Leslie advocated the
formation of ‘truth squads’
of farmers and their families
to present themselves before
the public as survivors of the
chemicals they use in their
farming operations
And lastly, he suggested
that in most cases, even
critics within the media
want to hear from someone
else’s point of view In most
cases, he said, it pays to
establish an on- going
relationship with both the
media and the politicians
Leslie reminded the group
that farmers must listen to
the public Attempts should
be made to understand the
other person’s viewpoint
He stated that in some
cases this may mean that a
farmer who has been lax
with his safety precautions
must clean up his act
I'M NOT
L10N...
The Classified
Livestock
Section
Has Beastly
Selections!
District acts on flooding
and preservation
LANCASTER - At their
regular monthly board
meeting, the Lancaster
County Conservation
District heard from two
townships in the
county—Ephrata presented
its farmland preservation
assistance request, and
Sadsbury asked for help to
control their flooding pro
blem
The District formally ac
cepted the application for
assistance from Ephrata
Township “to assist the
supervisors in their efforts to
preserve prime farmland in
the township”.
The directors volunteered
the help of their staff and
agreed to continue to en
courage the County Commis
sioners to appoint a
Farmland Preservation
Board
The District board added it
would continue to push for
the adoption of a “suitable
resolution to initiate a
Farmland Preservation Pro
gram for Lancaster County
permissable under existing
legislation”
The county conservation
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leaders moved to urge the
commissioners to make a
moderate level of funding”
available to carry out the
program As the program
gets underway, they added,
they would be encouraging
other townships to submit re
quests for assistance to the
District
A current request was
presented to the board of
directors by Nick Yoder, a
supervisor from Sadsbury
Township The request to the
District was for assistance in
controlling the flooding
situation on Williams Run
According to Yoder, the
township experiences flood
ed roads during heavy rains,
with a siltation problem in
their roadside ditches, from
the runoff.
The township engineer,
Dan Lake, estimated the
cost of controlling the
flooding at $230,000 The pro
ject would involve con
structing four small storm
water retention basins in the
watershed The watershed
consists of 1 8 square miles
Funding has been applied
for by the township through
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According to the supervisor,
they stand a 50 50 chance of
getting the needed $50,000 for
one of the basins
Tom Johnston, the District
administrator, stated there
will be a public meeting held
in the near future for land
owners in the township
The Conservation Distnct
agreed to coordinate ac
celerated conservation plan
ning and application to help
to control the storm water
and siltation problem on in
dividual properties -SM
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