*Marketing in
TUCSON, Ariz.
“Positioning Marketing For
The ’80s” has been an
nounced as the theme for
Livestock Marketing
association’s annual
meetings, to be held here
Jan. 10-12.
New officers and directors
0 f the Kansas City-based
-trade group will be installed
during the meeting, to be
held at the Doubletree Inn.
LMA President Richard L.
Nock announced the theme
following the recent Kansas
City meeting of the
Executive Committee, made
up of the trade group’s
elected officers. The
Committee met to complete
plans for the Tucson
meeting.
Commenting on the theme,
Nock said, “Based on
current social, political and
economic trends, the 1980 s
might well bring more
change to America’s
livestock and , meat
producers and marketers
than any previous decade.”
Nock said marketing
businessmen from across
North America will be
gathering here to discuss
how to position themselves
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to direct, deal with, or adapt
to pressures of the ’Bos.
Two program sessions will
deal with many key issues
facing the livestock in
dustry, Nock noted. These
issues include:
The federal government’s
move into meat price
reporting.
The impact of inflation on
livestock marketing.
The federally-backed
development of electronic
livestock marketing.
The livestock industry’s
attempts to pass the
“Beeferendum.”
The U.S. Department of
Agriculture’s concern with
the “structure of
agriculture.”
Nock said the meeting
will also explore LMA’s
activities in several areas,
including:
The continuing battle to
balance livestock health
policies with the realities of
marketing and livestock
movement.
An update on the
Congressional progress of
the “Freedom in Livestock
Marketing” campaign, and
specifically, the “Crime
Also Residential, Industrial
And Commercial Work.
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Box 175 RD2
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Phone 717-866-7544
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the 80’s 9 livestock meeting theme
Prevention in Livestock
Marketing” act.
The work of LMA’s
Livestock Transportation
Panel to assure adequate
energy and transportation
for the marketing sector.
Ways to better manage the
risk inherent in livestock
marketing.
NEW YORK, N.Y. -
Business and financial
editors in the Mid-Atlantic
states generally believe the
economic outlook for their
region is better than the
national outlook, according
to a national option survey
released today.
Of 30 editors interviewed
those in Pennsylvania,
Delaware and West Virginia
are least optimistic. Editors
in the nation’s capital view
their local economy as
“recession-proof,” while
those in Ohio, Maryland, and
Kentucky and Virginia see
positive signs.
Across the nation
business and financial
editors foresee an economic
slowdown in the coming yeai
and rank inflation as the
most important issue of 1980
well ahead of the country’s
energy problems.
In keeping with the
national response, the
editors also feel the energy
problems in the Mid-Atlantic
states are problems of price,
rather than availability.
But Americans are rising
to the challenge of the 1980’s
in the opinion of many
editors. One editor said,
“Americans are finally
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There will also be region
by-region outlooks on
livestock marketing con
ditions throughout North
America in the year ahead,
as well as projections of
marketing trends over the
coming decade. This popular
meeting feature will involve
LMA directors from across
Financial editors see
weaker economy in 1980
realizing that we have
serious problems with our
economy. You have to be
aware that a problem exists
before you can start solving
it.”
Another said, “The Arabs
did us a favor. They made us
stand back and look where
we are. The vast majority of
people are acting sensibly.”
These findings are part of
the seventh annual survey of
the financial media released
today by Hill and Knowlton,
Inc.
This year’s survey in
cludes the views of 143
editors from 41 states and
the District of Columbia. The
editors represent major
daily newspapers, electronic
media and key business
periodicals.
The survey documents a
clear trend of growing
pessimism among financial
media editors. -
In 1977 only 33 percent of
the editors forecast a slower
economy for the following
year. In 1978 the number of
pessimistic editors grew to
53 percent.
In the latest survey more
than 75 percent of the editors
interviewed believe that, at
least during the first half of
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the country, Nock said.
Well-known industry
observer and LMA economic
consultant Glen Allen,
Topeka, Kan., will also
review general economic
conditions in the long and
short-term, and their likely
impact on the livestock
industry.
1980, there will be a
slowdown of the economy,
compared to 1979.
The editors cite tighter
credit, rising unem
ployment, the decreasing
value of the dollar and
Federal Revenue and OPEC
policies as the key reasons
for the slowdown.
“A real recession is
coming and it’s going to be
broader, deeper and longer
than most people have
predicted,” says one editor.
Inflation ranks as the most
important topic of 1980 ac
cording to the editors.
Energy is a distant second,
“unless there are more
international upheavals.”
Editors said they believe the
energy problems of 1980 will
focus on price, rather than
availability.
According to the editors,
however, the news isn’t all
bad.'More than 90 percent
can find at least one bright
spot for the 1960 economy,
including the national
election, efforts to control
the rate of inflation and to
solve our energy crisis and
continued technological
innovations.
One editor cites the “end
of the Carter presidency” as
a bright spot. “His lack of
effectiveness has hurt,” he
continues. “He is totally
Twin Valley FFA hosts
volleyball contest
ELVERSON Teams
representing five Berks
County FFA Chapters
participated in a volleyball
tournament hosted recently
by the Twin Valley Chapter
at Twin Valley High School.
Senior division teams from
Conrad Weiser, Kutztown,
Oley Valley, Tulpehocken
and Twin Valley par
ticipated in the round-robin
tournament where every
team played each other
team.
After the five rounds of the
tournament, Tulpehocken
and Conrad Weiser tied for
first «ith Conrad Weiser
winning the play off game.
Junior teams from Conrad
Weiser, Tulpehocken and
Twin Valley also par
ticipated m their own round
robin tournament, with
In addition to the general
meeting program, many of
LMA’s allied and affiliated
organizations - such as the
Livestock Laws Reform
Commission, Livestock
Merchandising Institute and
the Transactions Risk Board
- will also meet on Thur
sday, Jan. 10.
ineffective in dealing with
the economy.”
The editors said they are
concerned about two im
portant media issues in the
coming year: first,
protection of their own rights
under the First Amendment
and second, whether they
can develop as one editor
puts it,’’...the breadth of
expertise to deal with very
complicated and subtle
matters and communicate
them effectively.”
Here are some of the
survey’s other findings:
High interest rates will
have serious negative effects
on the entire economy;
There will be a sharp
decline in the housing
market in 1980. Only in the
Southern and Rocky
Mountain regions do editors
foresee a good bousing
market in I 960;
The purchase of gold is a
“foolish, speculative,
temporary fad;”
Investments for foreigners
in the United States are good
for the economy;
The tax revolt issue has
been “decently buried,”
except in California.
Editors also conclude that
inflation and energy, the top
stories of the 70’s, will
continue to be the leading
stories in the 80’s.
Conrad Wgiser again cap
turing first place.
The tournament is part of
the recreational activities
provided by the Berks
County FFA Association.
The county FFA wishes to
thank Twin Valley for
making the facilities
available, and Twin Valley
alumni William Harris, Rich
Kurtz, Frank Stoltzfus, and
Robert Stoltzfus for serving
as referees.
Vitamin C
We all need vitamin C
every day. Probably -the
best source of it is orange
juice the orange is the
highest of all fruits in this
most amazing vitamin
Vitamin C is also promi
nent in grapefruit, lemons,
limes and strawberries
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