I
Restaurants boosting sales with
ROSEMONT, DL - “The
foodservice industry can
lioost sales by promoting
dairy products,” stated
Alden Grimes, executive
yice president, American
pairy Association (ADA),
s peaking to the Milk In
dustry Foundation at the
pood and Dairy Expo ’7B in
California recently. •
According to Grimes, only
20 per cent of the dairy
farmer’s milk money comes
from foodservice. “Build the
foodservice market for dairy
products,” emphasizes
Grimes, “and you boost
sales.”
Major outlets like Red
mobster and McDonald’s
Farmers Who Need Money To
Grow On Come To FARM CREDIT.
based on the investment you already have? Whether you need *5,000 or *100,000? How
about your management abilities and your earning capacity? Weren't they collateral, too?
They take advantage of the many conveniences and services offered by
have increased sales using
dairy products. When Red
Lobster customers
demanded butter, 21 outlets
featured butter in table
service. To date, more than
250,000 pounds of butter have
been used in a test survey.
McDonald’s uses 70
million pounds of cheese on
its hamburgers and fish
sandwiches each year,
Grimes .said. And Jts soft
serve sundaes, in three
flavors, strawberry, hot
fudge and hot caramel
topping off a dairy dish, now
account for seven per cent of
their total sales. That means
an additional $2lO million in
annual sales.
Shouldn't somebody extend you a dependable line of credit
We think so. That’s why most farmers who want
to borrow enough money to really grow come to their
FARM CREDIT SERVICE
FOR MORE INFORMATION, CONTACT
YOUR LOCAL COUNTY OFFICE.
“More than a half-billion
sundaes at 50 cents each
were sold within 18 months
of introducing the tasty soft
serve dessert,” he added.
Grimes pointed out that
Sara Lee is developing
foodservice products,
Pillsbury is acquiring
foodservice outlets and
Kraft is becoming one of the
nation’s largest full-line
foodservice distributors.
“Foodservice is big
business. Sales reached $93
billion in 1977 and should top
$lO2 billion this year,” he
said.
“Away from home
shouldn’t-mean away from
milk, but we’re getting less
.
FARM CREDIT SERVICE
than half the sales we should
in comparison with per
capita consumption at
home.”
Grimes pointed out that
the foodservice industry
should capitalize on the
profit potential of dairy
products:
• The quality and
nutritional image of dairy
products can be used on the
menu to enhance the outlet’s
image and its mark-up.
• Consumers perceive
“eating out as fun,” so
counting calories doesn’t
count.
• The consumer ac
ceptance of dairy products in
the home can be promoted
Lancaster Farming, Saturday, December 30,1978—107
dairy products
with simple sales reminders
that will boost sales and
profits at foodservice
outlets.
“The dairy industry must
compete for its share of
foodservice sales,” Grimes
New NCEN
booklet available
ARLINGTON, Va. - A new
edition of “Eggs - Your Diet
and Your Health”, a booklet
prepared by the National
Commission on Egg
Nutrition, is off the press and
available, it was announced
by Hendrik Wentink, NCEN
chairman. A large press run
will enable NCEN to make
single copies available
without charge to interested
parties. State promotion
groups, poultry
organizations and individual
producers may order the
booklets in quantity, the
NCEN chairman announced,
with a discount structure
based on the size of the or
der.
“Eggs - Your Diet and
Your Health” explains in
simple lay terms what
cholesterol is as well as the
difference between dietary
and serum cholesterol. It
details some of the history of
cholesterol and the diet
heart hypothesis and ex
plains NCEN’s views of
current scientific opinion.
Road erosion cited
LEBANON - Roads and
lanes can be serious erosion
problems according to Karl
Hellerick, of the Soil Con
servation Service. Farmers,
and other rural landusers
using these access roads and
lanes often cause ruts, and
destroy the road drainage
system. Hellerick recom
mends that landusers check
these driveways and restore
the cross ditches to divert
the runoff water into the
adjoining areas.
cautioned. “Foodservice
consumers must be
reminded to order milk with
meals. ADA 'promotional
materials are available to
foodservice accounts
through servicing dairies.
The booklet is fully
referenced with footnotes
citing medical journals as
well as some little-known
comments on “Dietary
Goals” of the Senate Select
Committee. It discusses the
different liproporteins, the
subject of much recent
media attention, and in
cludes tables on both US
RDAs in relation to the
nutrient content of eggs and
on the nutritive value of
eggs.
Single copies of the booklet
are available from NCEN,
1815 N. Lynn Street, Suite
801, Arlington, Va. 22209. The
discount structure for
companies and
organizations wishing to
undertake their own
distribution is: 2-100 copies,
25 cents each; 101-500, 22
cents; 501-2500,18 cents; and
2501 and over, 15 cents each.
Organizations ordering in
quantity will be able to
imprint a company or
organization name.
Streets in new subdivisions
should have the road sub
base installed to prevent a
serious sediment problem
over the winter.
Good road maintanence
can reduce repair bills for
hauled in stone and grading
equipment. A little shoveling
to restore these cross ditches
can be a nice Christmas
present to yourself con
cluded HeUerick.