—Lancaster Farming, Saturday, November 4,1978
38
TV, radio commercials feature new milk theme
ROSEMONT, 111. - “Gas
Jockey” is one of three
American Dairy Association
30-second TV commercials
featuring its new “Milk’s
The One” theme. It is being
aired in markets of par
ticipating member
organizations on a rotating
basis with “Arcade” and
“Basketball”.
ADA’s new TV com
mercials emphasize milk
drinking attitudes. Each
spot announcement focuses
on a leader-type teenager
whose decisions set the pace
for followers. That in
dependent individual is
pictured choosing milk in a
free-choice situation where
too often other beverages
are usually selected.
(Continued from Page 10)
- Philadelphia, today and
tomorrow.
Fund raising luncheon for
the National Commission
on Egg Nutrition, 12:30
p.m. at the Benjamin
Franklin Hotel,
Philadelphia.
Lebanon County Con
servation District board
of directors meeting, 8
p.m, in Room 207 of the
Lebanon County
Municipal Building,
Lebanon.
Dover Young Farmers hay
and forage show, entries
open at 7 p.m., Dover
High School.
Adams County public-affairs
meeting on agricultural
districting and other
land-use concepts to
protect agriculture. 7:30
p.m. in the Penn State
Fruit Research Lab,
Biglerville.
Thursday, Nov. 9
Chester County DHIA
banquet, East Bran
dywine Fire Hall, 7 p.m.
Lancaster Association of
Commerce and Industry
sponsors annual
Agriculture Banquet, 7
p.m. at Good’n Plenty
Restaurant, Smoketown.
PEIA regional con-
Vegetable growers plan meeting
NEWARK, Del. - Plans are
now well underway for the
first statewide annual
meeting of the newly formed
Vegetable Growers’
Association of Delaware,
Inc., according to Delaware
Extension Horticulturist Dr.
Michael D. Orzolek.
The two-day event, which
will be sponsored m con
junction with the Delaware
Cooperative Extension
Service, will feature
exhibits, speakers, and
information of importance to
Delaware’s vegetable
growers. It is scheduled to
take place at the Sheraton
Inn in Dover, January 29 and
30,1979.
Vegetable growers, ex
tension specialists,
researchers, and other
knowledgeable members of
the vegetable-growing in
dustries are coming from a
number of states and
Canada to address the
gathering. Dr. Jack Den
nison will be featured en
tertainment at the annual
banquet. Dennison, assistant
dean of the College of Food
and Natural Resources,
University of
Filmed in New York, “Gas
Jockey” features a gas
station attendant who is
joined by friends for a
“carry-out” food break. He
grabs a carton of milk from
the station’s cooler and
says:
“I don’t have to think
about what to drink ‘cause
milk’s the one for me.”
This theme line runs
through the three an
nouncements in the pool:
“Arcade” shows a girl with
friends stopping for a snack
after playing pinball
machine, “Basketball” stars
a teenager and his pals who
bounce a basketball down
the street enroute to a fast
food shop.
Farm Calendar
ference continues
in Philadelphia. (See
Wednesday’s listings).
Production Credit and
Federal Land Bank of
York annual meeting and
banquet, Embers
Restaurant, Carlisle,
registration at 6:15,
dinner at 7 p.m.
Deer control fencing
demonstration meeting,
from 8 a.m. to mid
afternoon. Slide
programs at 11 a.m. at 2
p.m. Philip Roth’s Apple
Valley Orchard, Fair
field.
Adams County Woodlot
Management and
Firewood meetings and
demonstration at the
woodlot adjacent to New
Oxford High School, west
side, 10 a.m. and 1:30
p.m.
Ag-Service Agronomy
School, Embers
Restaurant, Carlisle, 9
a.m.
Friday, Nov. 10
Pennsylvania Egg
Marketing Association
meeting, 7 p.m. at the
Treadway Resort Inn,
Lancaster. Christine
Bushway and Bill Rent, of
AEB and NEMA, •
Massachusetts, is author of a
book entitled “Memoirs of a
Maine Country Boy. ”
Anyone interested in at
tending the banquet, con
ference, and/or exhibiting a
produce or service related to
the vegetable industry
should contact Orzolek at the
University of Delaware
Georgetown Substation.
Primitive Rodents
One of the most primitive
of rodents is the Fewellel or
Mountain Beaver It’s
restricted to the Pacific
coast of the United States
and is considered a good
swimmer The Sewellel lives
near streams in damp,
wooded country and feeds
chiefly on vegetable matter
A movie buff coaxes the
refreshment counter girl to
squirt some extra butter on
his popcorn. A young man at
an expensive restaurant
tries to fill his date with rolls
and butter so she won’t order
a high-priced meal. A
struggling poet uses the
word “butter” to replace
better because “butter is
better.”
These humorous ap
proaches are featured in
American
Association’s new radio
commercials “Movie
House,'” “Fancy
Restaurant” and “The
Poet.” The three 30-second
spot-announcements, desi
gned to develop listener
respectively, will be
among the featured
guests to talk about in
creasing egg con
sumption.
Saturday, Nov. 11
Ephrata Area Young Far
mers - Blue Mountain
Young Fanners Square
Dance, 7:45 p.m. Blue
Mountain High School.
Buck Tractor Pullers’
banquet, Quarryville
Community Fair
Building, Quarryville,
6:45 p.m.
THE FRONTIER SSSSSS&
Last year, about the same time they got Baron, Carolyn and her hus
band Dick bought a FRONTIER WOOD STOVE and installed it
themselves. Both have added hours of warmth and enjoyment to their
home. *♦♦♦♦♦.♦♦*
_ i GET
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Dairy
The scene above is from "Gas Jockey" shows actor Tony Battell and Davis
looking on as Le Court enjoys some milk straight from the carton. The commer
cial, which highlights ADA’s new "Milk’s The One" theme, is one of the first in
ADA’s series focusing on individuals freely choosing milk in informal, way-from
home eating situations with friends.
awareness of butter through
humor, will be aired
nationally on the CBS and
ABC radio networks.
The new radio com
mercials highlight the
comedic talents of Wayne
Juhlen and Penny Lane. This
famous team has appeared
on many popular TV shows
and currently has a comedy
program on Chicago radio.
Carolyn Willitts, local Artist from Eden, and Her Friend Baron Agree!
HIESTAND DISTRIBUTORS
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717-569-7397
ADA of Minnesota and
ADA of South Dakota will
purchase air time for the
network radio commerical.
These member
organizations will also share
costs for piggybacking the
butter spots with milk
commercials in other unit
areas.
ADS is the advertising and
marketing services arm of
United Dairy Industry
Association, an organization
dedicated to increasing sales
of U.S. produced dairy
products through its total
promotion program. Also m
the program are the product
and process research and
development projects of
Dairy Research Inc. and
nutrition research and
education programs of
National Dairy Council.