i Lambs, wool facing stiff competition
DENVER, Colo. -
Domestically produced lamb
and wool are facing stiff
competition from imports as
well as other domestically
produced meats and fibers.
American producers are
inviting this increased
competition through any
continuing decline in
domestic production and the
resulting higher prices. This
was the message from
Barbara Schlei, ad
ministrator of the USDA’s
Agricultural Marketing
Service. Administrator
Schlei addressed ASPC
delegates and directors at
their 25th annual meeting
held in Denver, Colo, on
October 18.
Schlei pointed out that an
increase in the ewe lamb
inventory and decrease m
€e sheep and lamb
iiighter would ' indicate
that producers may have
begun the “long-awaited
rebuilding process.”
Tom Vaughn, director of
meat procurement for The
Kroger Company, echoed
Schlei’s call for increased
lamb supplies. The Kroger
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Massey Ferguson
Company is the third largest
retail food chain in the U.S.
with over 1200 stores.
In 1976 the Kroger
management began a total
lamb merchandising
program, that called for
determination of quality
specifications, training of
retail meat cutters,
development of in-store
lamb displays and deter
mination of promotional
direction.
As a result of the strict
guidelines set-up for these
areas, The Kroger Company
increased lamb tonnage
used by 132 per cent over the
last three years.
Vaughn indicated that
there is a vast and poten
tially growing market for
lamb. He said that his chain
provides positive proof that
lamb retailers can sell
whatever the producers are
able to provide.
The Kroger Company has
made a substantial financial
committment to their lamb
program and are willing,
Vaughn said, to continue
that investment, if
producers will work to
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RICE FARM R. H. FLICKER RHODES PAUL I. EICNERT
SUPPLY INC. & SONS INC. EQUIPMENT CO., INC. A SON
Rt. 220 Bypass Maxatawny, PA 1085 Industrial Blvd RDI,
Jersey Shore, PA Ph - (215) 683-7252 Southampton, PA Orwigsburg, PA
Ph (717)398-1391 Ph- (215) 677-6000 Ph-(717)943-2304
S. G. LEWIS
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West Grove, PA
Ph: (215) 869-9440
869-2214
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provide the necessary
supply. “I urge you,” said
Vaughn, “to produce more
lamb so that we have more
lamb to sell.”
A gradual, planned in
crease in wool supplies is
needed to meet the current
demands that have resulted
from the tremendous
resurgence in demand for
100 per cent wool fabrics.
That was the message to
U.S. producers from Walter
Lichtenson, vice president of
product development and
marketing for Stillwater
Sales, Inc.
Lxchtenson challenged
producers to correct the
fleece polypropylene .con
tamination problem. It
results in greatly increased
costs and reluctance by mills
to use wool from areas with
records of past con
tamination problems. He
also implored producers to
exercise their power to
stabilize the wool market
and multiply efforts to
regain predator control
measures.
A sheep industry situation
report panel was convened
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LEBANON VALLEY
IMPLEMENT CO.
700 E. Linden St.
Richland, PA
Ph: (717) 866-7518
to discuss the state of the
American sheep industry. In
composit, these gentlemen
agreed that the industry
must increase production of
lamb and wool even though
there are some growth
impediments.
Panel members pointed to
difficulty in obtaining
replacement ewes as a
major stumbling block m
increasing production. Other
factors were labor and
predator problems and
government interference
and resistance to growth in
fear of adversly affecting the
current favorable price
levels.
The panel members also
presented a strong belief in
the. future of the sheep in
dustry and its impending
strong position in the
American marketplace.
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225 York Road
Carlisle, PA
Ph: (717) 249-5338
Lancaster Farming, Saturday, November 4,1978-10:
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GUS FARM
EQUIPMENT, INC.
Intersection 214-616
Seven Valleys, PA
Ph: (717) 428-1967
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MARLIN W.
SCHREFFLER
Pitman, PA
Ph (717)648-1120
M. M. WEAVER
& SONS
N. Groffdale Rd.
Leola, PA 17540
Ph. (717)656-2321
ARNETTS
GARAGE
Rt. 9 Box 125
Hagerstown, MD
Ph; (301) 733-0515
17