100
—Lancaster Fanning, Saturday, June 10,1978
Yogurt becoming increasingly popular in U.S.,
ROSEMONT, 111. - Yogurt
sales have increased
phenomenally during the
last 10 years. A $27 million
business in 1967, yogurt
netted more than $4OO
million by 1977 when per
capita consumption reached
2.5 pounds.
Available in many
varieties, sweeter yogurt,
fruit-flavored, sundae-style
and frozen yogurts have all"'
contributed to the popularity
of this age-old product.
Because yogurt is more of a
natural food than many
others is probably another
reason. The convenience
offered by carrying and
spooning yogurt out of a
carton may also be
responsible for the current
interest in this versatile
dairy product.
A spring 1977 survey of ■
4,000 consumers by the
marketing and economic
research division of United
Dairy Industry Association
shows that, overall, more
and more Americans are
developing a taste for
yogurt; consumption
doubled between 1972 and
1977.
Survey results indicate
Park pooh to open
HARRISBURG - State
Park visitors were reminded
recently by Secretary
Maurice K. Goddard,
Department of En
vironmental Resources, of
swimming restrictions at
beaches and pools brought
about as a result of the
reduced budget for the
current fiscal year.
“Swimming facilities in 54
State Parks were open on the
Memorial Day weekend,”
said Secretary Goddard,
“but were closed from
more women eat yogurt than
men, with women ages 17 to
19 the most avid consumers;
consumption is growing
fastest among ' teenagers.
Yogurt is most popular in the
Pacific area of the U.S.,
followed closely by New
England; the West Central
area, where consumption is
the lowest, is just starting to
discover the tangy dairy
food.
Health watching, too, is
considered a good reason for
yogurts rise in consumption,
with plain yogurt leading the
way for many who are
dieting. At nine calories a
tablespoon for plain yogurt,
one can eat a cupful without'
panic, or use one, two or
three tablespoons on a salad
with far less calories than a
commercial dressing (65 per
tablespoon) or mayonnaise
(approximately 100 for a
tablespoon).
Yogurt matches milk
closely in value for calcium,
protein and riboflavin. Thus,
it can be used to replace at
least one of the milk servings
daily.
Yogurt was the primitive
man’s way of fermenting
milk, originating in the Mid-
East during Biblical times.
Tuesday, May 30, through
Friday, June 2. The swim
ming facilities will reopen on
June 10, and remain open for
the season.”
Goddard, who made the
initial announcement to the
news media concerning the
reduced swimming days last
April 3, and again on May 18,
noted that this was only one
of several steps taken to live
with a $700,000 cut in the
State Parks budget man
dated by the General
Assembly last December.
Abraham is said to have
used goat’s milk while
Genghis Khan used mare
and yak’s milk. Today’s
yogurt is made from cow’s
mhk under rigid laboratory
control.
Yogurt has undergone
several revivals since it was
discovered. During World
War I it was made com
mercially in Spain. In 1929, a
Spaniard opened, a plant in
Paris but it was not until 1950
that it surged to popularity
in Europe. Although yogurt
has been in the United States
since the 1940’s among the
ethnic population, its current
popularity started when fruit
was added to yogurt and it
was sweetened.
During the past year,
frozen yogurt has given an
immense boost to the overal
picture. Small shops,
countrywide, dealing ex
clusively in the frozen
varieties have experienced
immense success.
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UNIPEL 10-10-30 gives you lots of options for fertility
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P. L. ROHRER & BRO., INC.
SMOKETOWN, PA.
Although yogurt is often
eaten as a snack and dessert,
it also has extensive use as
an ingredient. It is
frequently used as a sub
stitute for sour cream in
stroganoff, as a topper for
baked potatoes or whipped in
a blender with cottage
cheese and seasonings for a
dip.
Yogurt contributes a
tender crumb to such foods
as pancakes, crepes or
pound cake. It can be used as
the liquid ingredient for a
quiche, the sauce in a
chicken casserole or chicken
ala king or as an ingredient
for a filling for a pie or torte.
Frozen varieties have a
great use in summer coolers.
A 16-page booklet on
yogurt’s uses, as well as tips
for making it or freezing it,
is just 25 cents for handling
and mailing. One can order
“The Wonderful World of
A
iM , , 5.1* jtjn U'JlPft Rt () US Pil (111
Yogurt,” United Dairy In- Rosemont, Illionois 60018 h
dustry Association, 6300 enclosing his full name m
North River Road,- address with the com "
10-10-30
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