—Lancaster Farming, Saturday, May 27,1978
30
Meat board seeks action on ‘deceptive’ ads
CHICAGO, m. - The
National Live Stock and
Meat Board has formally
requested the Federal Trade
Commission to order four
food manufacturers to cease
and desist from “false,
deceptive and misleading”
advertising which claims
health benefits for their
meat substitute and
vegetable oil products.
According to Meat Board
President David H. Stroud,
the complaint is the first step
in proceedings which, it is
expected, will force the
Farm strikers left bad taste
WASHINGTON, D.C. - farmer again.” Militant
Word from here is that farm tactics seemed to have
strikers’ antics, which in- aroused anger rather than
eluded tieing up traffic,' sympathy as evidenced by
loosing animals at the White one congressman who
House, staging demon- publicly scolded strikers
strations and breaking doors saying, “Consumers and
and windows, left a bad taxpayers don’t have luxury
taste. It will take months to °f being able to take three
erase. One observer said, months off,” to lobby in
“There are congressmen Washington. What do you
who hope they never hear think?
‘Miracle products’
not registered yet
HARRISBURG - Penn
sylvania’s new fertilizer law
status may be the reason
why market is now flooded
with soil conditioners,
wetting agents, soil
inoculants, microbial fer
tilizers and other so-called
miracle products. The new
fertilizer law took effect
Feb. 1 but registration of all
companies to discontinue
their present advertising.
Named in the Meat Board
complaint were: Miles
Laboratories, makers of
Momingstar Farms meat
substitute products; Stan
dard Brands, Inc., makers of
Fleiscbmann’s margarine;
Best Foods Division of CPC
International, Inc., makers
of Mazola com oil and
margarine; and PVO In
ternational, Inc., makers of
Saffola margarine and
vegetable oil products.
In addition to requesting a
fertilizers, soil conditioners
and plant growth substances
has been delayed until July 1
so rules and regulations can
be written. It’s anticipated
many “miracle products,”
won’t pass registration so
they’re “making hay while
the sun shines,” observers
note.
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cease and desist order, the
Meat Board has asked the
FTC to seek a temporary
injunction prohibiting the
advertising pending
issuance and adjudication of
a- formal complaint. The
Board also asked that the
four firms be required to
undertake corrective ad
vertising as deemed ap
propriate by the FTC.
Stroud stated in the
complaint to FTC Chairman
Michael Pertschuk that
“resolute Commission ac
tion at this time against the
Weaver
NEW HOLLAND - Victor
F. Weaver, Inc., has an
nounced plans to begin
immediate construction of a
new 11,000 square foot office
building to be located on the
corner of South Custer
Avenue and Orion Street,
New Holland.
The new two-story
building will house the
Weaver financial division.
The first floor of the facility
will house the computer
operations and services as
well as record storage areas.
The second level of the
building will house all
general accountings cost
accounting, credit, data
processing, and program
ming staff plus executive
officers and conference
rooms.' x
Designed by the Lancaster
architectural firm of Haak,
Kaufman, Reese it is
scheduled for completion by
Febi 1979.
* >
•* s*
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f
companies named Will tend
to promote truthful ad
vertising by all manufac
turers pending the adoption
of the fat and cholesterol
trade rule.”
The Meat Board said
Miles’ advertisements make
“unfair and deceptive”
representations: that health,
particularly protection
against heart disease, will be
improved by consuming
Miles’ products and avoiding
beef, bacon, ham, or pork
sausage; and that con
sumption of Miles’ products
to construct new building
j w v
I*
Above is an artist’s rendition of the new 11,000 square foot Weaver financial
operations building under construction in New Holland.
VERNON J. LEININGER
Owner: KO-KA-LE-KO Beef & Egg Ranch
“I am very happy with the quality of
workmanship on our new 27’x81’ Sealstor.
“We anticipate filling the structure with
many feeds as we grow them on our farm.
Alfalfa haylage - wheatlage - rye - corn silage -
high moisture ground ear corn.
“Due to the economy and versatility of the
Sealstor, our family selected this structure.
This is the way we will be assured of top
quality roughage and grain for our 600
steers.”
I
I
I
! Sealstor and American Farm Systems are registered trademarks of
I American Farm Systems Inc a division of Southwestern Porcelain Inc
| Sand Springs Oklahoma
NAME
ADDRESS
CITY
TELEPHONE (include area code)
# OF ANIMALS
ON FEED-HOG
ACRES
will reduce the amount of
cholesterol in the blood. The
Board charged further that
Miles’ advertisements would
have consumers believe they
are jeopardizing their
families’ health by not using
Miles’ products and by
consuming meat.
Noting that “it has not
been established” that
protection against heart
disease will result from
consuming Miles’ products,
the Meat Board said,
“Neither all, most or
necessarily the best in-
~mericaj^ab~
SYSTEMS
Clip and mail coupon to;
0 PENN DUTCH FARM SYSTEMS, INC.
SEALSTOR IKE NEW BLUE
Box 8,2753 Creek Hill Rd.
Leola, Pa. 17540
Ph: 717-656-2036
STATE.
BEEF
MORE INFORMATION □ STUDENT □
formed in the medical
profession advise
avoidance” of beef, pork,
lamb, and other meats by
the general populace.
The Meat Board cited
similar “unfair, deceptive
practices” l?y Standard
Brands, Best Foods and
PVO. The complaint stated
that advertising which
stresses “no cholesterol” is
erroneously perceived by
consumers as a claim that
the advertised product will
be beneficial in preventing
heart disease.
•■v
DAIRY