106
—Uncaster Farming, Saturday, March 4,1978
3 key ingredients to livestock sales enumerated -
By JOYCE BUPP
Staff correspondent
STATE COLLEGE --
Planning, advertising and
merchandising are the
ingredients of successful
livestock selling, according
to John Rinehart, nationally
recognized breeder of
registered Holstein cattle.
Rinehart, of Taneytown,
Md., was a featured
speaker duruig the 23rd
annual Pennsylvania State
Holstein convention held last
week in State College. As a
former national 4-H dairy
judging team member,
Rinehart has traveled over
the United States and to
Flying Farmers
(Continued from Page 105)
patently royalty runs in the
family, since last year’s
farmerette was daughter
Judy. In her role as chapter
queen, Mrs. Robert will now
serve as the official hostess
for the Pennsylvania Flying
Farmers.
This year’s junior queen, or
farmerette, is Janet Huber,
the daughter of Mr. and Mrs.
David Huber, Peach Bottom
R 2. Janet is a senior at
Solanco High School and will
be attending Lebanon Valley
College for music.
Also elected during this
year’s convention were 1978
officers. Holding the
presidency is Norman
Tyson, Perkasie; first vice
president, Gordon Beidler,
Why settle for just a used
farm tractor when you can
own a new John Deere for
about the same price?
England observing dairy
animals.
Merchandising, in
Rinehart’s opinion, can be
successfully accomplished
only by a breeder who really
knows his animals through
experience, study, ob
servation and instinct. He
must work continuously to
maintain a herd of better
than-average animals and
be objective about their
individual qualities and
faults. A merchandiser also
will educate himself,
through visits with other
breeders and participation
in meetings, consignment
sales opportunities, showing,
Bally; second vice
president, Maynard
Rothenberger, Lansdale;
secretary-treasurer, Mrs.
Helen Jackson; and
directors, Allen Hobert,
Alburtis, Jeff Rothenberger,
Oxford, and Mark Anthony,
Rochester Mills Rd.
Delegates to the convention
are David Kruger, Maynard
Rothenberger, and Norman
Tyson. Alternate delegates
to the convention are Nevin
Stoltzfus, Atglen, and Naomi
Kruger, Lebanon.
Comprising this year’s
junior officers are Judy
Hobert, Alburtis, president;
Mark Rothenberger, Lan
sdale, vice preisdent; and
Beth Kruger, Lebanon R 4,
secretary-treasurer.
John Rinehart
and cooperation with
agricultural Extension
contacts.
“Sell a real good animal
occasionally, but not year
after year,” advocates
Rinehart. Excellent private
sales customers can be
found in 4-H members,
foreign markets, grade herd
owners, and breeders just
starting out in the pedigreed
business, as well as
established ones looking for
top quality individuals,” he
said.
The Maryland Holstem
enthusiast believes that the
owner himself is a crucial
factor in any sales program
and must sell himself if he
wants to sell his animals.
“Be positive, honest,
present the facts as they are,
keep your barn and cattle
clean, have available
pedigrees and pictures, and
be willing to quote, a price,”
Rinehart emphasized.
Both free and purchased
advertising of a farm
breeding program are im
portant in capturing a wide
audience of potential
customers. Farm signs,
letterhead stationery,
business cards, handouts,
news articles, and livestock
exhibiting are frequently
used tools for publicizing.
“Regular advertising is
the name of the game,”
Rinehart reminded,
suggesting the frequent use
of purchased space in state
and national breed journals.
“Go out and buy a. good
animal occasionally,” was
one final suggestion offered
STOLTZFUS MEAT MARKET A
I CUSTOM BEEF BUICHEBIN6 I LfS
Our Own Corn Fed Beef f y
Right From The Farm u I
- FRESH BEEF AND PORK - f\\
OUR OWN HOME MADE M hjk
SCRAPPLE & FRESH SAUSAGE
Bacon and Country Cured Hams
Orders taken for freezer Meats
I PH: 717-768-7166 |
Directions: 1 block east of Intercourse
on Rt. 772 - Newport Road
TOURS. FRI. SAT.
STOREHOURS; 9-5 9-8 8-5
by the experienced cattle
showman and judge. “One
purebred female has made
the difference between.
success and failure for some
herds. There is no ceiling on
great transmitting ability.”