38
—Lancaster Farming, Saturday, January 21,1978
ADA explains dairy sales
ROSEMONT, 111. -
“Foodservice industry sales
cf dairy products how ac
count for just under $1 of
every $5 in the dairyman’s
milk check,” said Robert A.
Morris,' foodservices
director for American Dairy
Association, at a recent
dairy meeting. He went on to
describe the industry and
dairy products’ future in it,
as follows:
The away-from-home
market is currently realizing
$86.2 billion in retail sales,
excluding alcoholic
beverages; 45 billion meals
are being served annually in
554,228 foodservice units
thoughout the country; and
36 per cent of the consumer’s
food dollar is spent away
from home.
Regarding the industry’s
future, its 1970 retail sales of
$42.7 billion is projected by
the U.S. Department of
Paul Q. Smith
RUBBER
COW
MATS
AT LOWER
PRICES
ALL SIZES
• VENTILATION SYSTEMS c «“k
• BARN EQUIPMENT ► prices
GOOD DISCOUNTS ON WINCO GENERATORS
15, 20 & 30 KW's
Commerce’s Survey of
Retailing to grow to $120.6
billion by the end of the
decade. This represents an
annual real growth rate
from 1970 to 1977 of 3.4 per
cent, as opposed to a 1 per
cent growth rate for retail
food.
Morris said dairies
seeking to merchandise m
the foodservice industry
should recognize that
product manufacturers don’t
usually reach the food
service operator directly,
but rather through
specialized foodservice
distributors.
He added that market
research will form the base
for United Dairy Industry
Association’s initial dairy
foodservice programs and
give direction to future
activities in that area. The
programs and activities will
be backed by strong com-
Smith named NEBA director
TURKHANNOCK - Paul
Q. Smith was named the new
Northeastern Breeders
Association (NEBA) sales
and service director, ac
cording to information from
NEBA and Sire Power
general manager W. Lewis
Campbell.
Smith replaces Nelvin
Empet who left NEBA
November 1 to become
Stop In Today For Free Catalog.
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Robert A. Morris
mumcations and publicity
programs aimed at the
foodservice trade, dairy
industry or consumer
presses.
manager of the New York
Dairy Herd Improvement
Association. As NCSA’s
sales and service director,
Smith will work with NCSA
members, unit and district
managers, and technicians
to maintain and improve
high quality technician
service and sales throughout
the NCSA area of eastern
Pennsylvania and New
Jersey.
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I
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