Heuser ignites farm wives to promote agriculture
HARRISBURG - Laura
Heuser. The name has
become synonymous in farm
communications circles with
the involvement of farm
women m speaking out for
agriculture.
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The featured afternoon
speaker during Tuesday’s
Penn’s Agri-Women con
vention, Laura verbally
marched her audience of
farm women out the door
and on the road toward total
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dedication to public relations
and communications work.
A dynamic and humorous
speaker, Laura Heuser has
travelled thousands of miles
sharing the need for constant
communication and better
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understanding between
agricultural and non-farm
groups. Instrumental in
setting up American Agri-
Women, she was an early
recipient of the Chevron
spokesman of the year
award and was one of seven
determined farm women
who marched into labor
leader George Meany’s
office to tell the farm side of
the grain embargo. In order
to join the Pennsylvania
women in their first con
vention, she shortened her
husband’s arrangements to
take her on a vacation to
Europe.
“You can do most
housewife stuff with half a
brain,” accused Mrs.
Heuser. “And just what are
you doing with the rest of
it?”
Detailing the background
of the founding of Women for
the Survival of Agriculture
in Michigan, Laura related
how she responded to an ad
in the paper calling for at
tendance at a meeting by
anyone interested in seeing
agriculture survive. Ninety
women came away from
that gathering determined to
organize. That successful
movement spread into
several other states, and
then blossomed into the
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Lancaster Farming, Saturday, October 22,1977
Laura Heuser, nationally known spokesman for
agriculture, really got into the swing of things on
Tuesday when she addressed the first statewide
convention of Penn's Agri-Women in Camp Hill.
founding of American Agri-
Women, a national com
munications coalition.
“We soon discovered we
had talents we never knew
existed,” she marvelled.
“Did you know women make
terrific politicians - that’s a
very exciting thing to find
out!”
Stressing that com
munications is a prime
ingredient in successful
farm understanding, Laura
urged her listeners to
“write, write, write.”
“Make it part of your
religion to write!” she
stressed. “I don’t care if you
use toilet paper and an
eyebrow pencil, but tell your
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side of the story. Tell it to
legislators, bureaucrats,
editors, television and radio
broadcasters and from a
soapbox in the supermarket
if you have half a chance.”
In urging the farm women
to contact media people,
Mrs. Heuser reminded them
to always have enough
details and answers ready
to make a newsworthy and
interesting story.
“Farm women are too
frequently like a $50,000
tractor kept setting in the
shed to use for mowing the
lawn!” she concluded. “Get
that tractor out of the shed
and put it to work. It’s an
investment you must use.”
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