—Lancaster Farming, Saturday. June 4. 1977
20
KMMC
(Continued from Page 1J
of 1976, the group has grown
out of the dairy advisory
group set up by former
Secretary of Agriculture
James McHale. After the
milk referendum went down
in defeat, this group decided
to search for a viable form of
milk promotion for
Pennsylvania. They
discovered New Jersey’s
Garden State Milk
Marketing Council, and
patterned themselves after
this group.
Basically, the goal of
KMMC is to increase
utilisation of Pennsylvania
produced milk, especially
fluid milk and milk products,
through carefully planned
and coordinated promotional
activities at the local level in
all parts of the state.
Keystone works closely with
the American Dairy
Association, the Dairy
Council, and the New York
State ADA.
According to Joyce Groff,
Pennsylvania Department of
Agriculture’s dairy
promotion supervisor, the
KMMC has taken over the
Pennsylvania Dairy
Princess and Milk
Promotion program
formerly under the direction
of the Pennsylvania Holstein
Association out of State
College.
Utilizing the dairy
princess program and
volunteer services across the
state, the group is working
on taking the national
promotions to the “grass
roots” level.
The program is set up with
44 county or local milk
promotional committees
around the state. Each
committee has its own set of
officers and chairmen.
These county organizations
are comprised of a gamut of
dairy-related individuals
from producers to Extension
agents, who then carry on in-
store dairy promotions,
shopping mall promotions,
and other programs and
events utilizing both the
state and county dairy
princesses to familiarize
consumers with their
product.
Acting as the central
controlling organization for
these 44 local groups is the
Keystone Milk Marketing
Council which seeks out and
allocates monies for these
county groups.
For instance, this summer
KMMC will be giving $2OO
worth of free promotional
materials to each of the
counties in the state which
have a dairy princess
program.
“I see this as seed money
to help them get their
promotions rolling so they
don’t have to initially spend
this amount,” states Miss
Groff.
The funding for the
organization comes from
several sources. One is paid
memberships • both
individual and group.
Individuals pay $lO to
become pact of the group,
and businesses are asked to
contribute $75.
Other sources of funds and
assistance sought by the
Council are Federal Orders 4
and 36, whose marketing
areas encompass
metropolitan Philadelphia
and Pittsburgh. In addition,
the council will be supported
by the Federal Order 2
“positive letter” program
covering counties in the
north central and
northeastern parts of the
state; plus a similar
voluntary deduction
program in the remaining
counties of the state covered
by the Pennsylvania Milk
Marketing Board.
The Pennsylvania
Department of Agriculture
will be offering assistance,
although KMMC is an
entirely separate entity of its
own.
The Bureau of Markets has
assigned their full-time milk
promotion specialist, Joyce
Groff, to work closely with
Keystone. In addition, the
Bureau makes available
other marketing specialists
to provide needed types of
expertise. Included is an
exhibit and point-of-sale
design specialist.
So, tying the specialists,
the state and county dairy
princesses, and county
volunteers together, the
KMMC is bringing dairy
promotion to mostly
everyone in the state.
“We’ve ffiund that there
has been a real absence of
“tying together” of the
information and milk
promotions around
Pennsylvania,” says Donald
Duncan, Robesonia,
president of KMMC.
“The ADA promotions are
national and the dairy
Council aims for the major
cities of Philadelphia and
Pittsburgh, but nobody was
really tying together the
“grey areas” not directly
affected by the two,” he
explains. “We’re not trying
to take over for ADA or die
Dairy Council,” he stresses.
“We’re just trying to tie
everything together.,”
Duncan also points out that
a wealth of information and
volunteer services are
4-H programs slated
WEST CHESTER - The
Chester County 4-H program
in cooperation with the local
county libraries Invites all
youth ages 7 to 15 to a
Summer workshop series.
Each library has chosen one
of the following workshops;
“Pun With Insects,” “Plant
Some-Fun”, or “Fun To Eat
and Be Fit”, to be scheduled
- available if “people would
just know it.”
Duncan also
acknowledged the
tremendous amount of help
KMMC has received from
the New Yorit ADA,
“We are working band in
hand with that group,” he
says. “And, their services
have been invaluable.” ■ -
Individuals interested in
more information on the
Keystone. Milk Marketing
Council should contact either
Donald Duncan, Robesonia
RI, Pa. 19551; E. Wayne
Besbore, vice president, at
Rl, New Cumberland, Pa.
17070; Barbara Gross,
secretary, at R 2 Emlenton,
Pa. 16373; Robert Morris,
treasurer, at 839 Benner
Pike, State College, Pa-/
16801; or the Pennsylvania
Department of Agriculture.
for 4 special days during the
summer months.
The libraries in the
following areas will be
offering the Summer
Personalize Children’s
Hand-Me-Downs
Instead of directly passing
on a garment to a younger
child, change it in some way
by personalizing it, suggest
Extension specialists at The
Pennsylvania State
University. Even a small
change win make the child
feel that-the'garment is
uniquely his own.
Rejuvenate hand-me-downs
by dying themanother color,
adding a new tron, stitching
on a pocket or
monogramming;
>• I
~ ? s
s S * .
program: Coatesviii.
Easttown, and Maiv.2
(Insects); Vtrd
Kennett Square, (w,
Avon-Grove (Plants
Dowingtown, Parkesbmi’
Phoenixville, p #o .?*
Tredyffrin, Honey Bronv
and West Chester ( q 2
library) (Fun to Eat andß,
Fit).
For more information
about time and dates cji
your local library or Z
Renner, at the
Extenxian Service 215%,
3500.
spray PAINTING
BARNS
Will do the job like you
want it done with the
latest equipment.
More reasonable rates
due to being self em
ployed.
Let me look into your
needs before the out-of
state dealers come into
make a quick dollar.
PHARES S. HURST I
RDI,
Narvon, Pa. 17555 I
215-445-6186
M
&