Peach Council president outlines challenges
JIARTINSBURG, W.Va.-
iul McPherson of New
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Park, Pa. outgoing president
of the National Peach
Council, and NPC staff
members Robert and Betty
Phillips all talked about
what the National Peach
Council had done during the
last year and has planned for
this year, in making reports
to the Council’s recent
Thru April 30th
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annual convention in
Kalamazoo, Mich.
McPherson, who keynoted
the convention sessions with
a talk entitled “Some
Challenges for National
Peach Council,” touched on
a number of the challenges
facing the organization.
Among the challenges he
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mentioned were an
emotional dispute
concerning the use of certain
national convention funds;
improvements in the
Council’s food editor
releases by the addition of
color photos; and the need
for changes in the industry’s
public relations and
educational programs,
better communications
within the industry, and
greatly expanded research
programs < concerning the
production and handling of
peaches.
McPherson pointed out
that a large segment of
today’s population knows
little or nothing about where
fruit is produced or “how
some government actions
and capricious Mother
Nature - and I put them in
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that order on purpose - can
affect the quality and
quantity of the fruit that is
available.”
Changes in the eating
habits of Americans will also
have a terrific impact on the
fresh fruit business and fresh
consumption, McPherson
said. Fast food chains,
industrial and government
cafeterias, nursing homes,
hospitals, schools, and
military installations, are
just a few of the places which
are feeding increasing
numbers of people.
To change some of the
problems, the Pennsylvania
fruit grower said, there is
need for additional
information going to schools,
and a much greater effort is
needed to get peach people
and-or peaches on
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7’ (2.13 m)
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television shows, station
breaks or any other place
where they will be seen.
On the communications
front he reported there is a
great need to expand the
council’s monthly
publication to include more
information about new
government regulations,
more about industry and
research developments, new
products, producers profiles,
and consumer feedback.
And for research money,
he told the peach growers
that they must leam to
influence the actions of
government to get the funds
which are needed for long
term research projects
which cannot be funded by
individual producers or even
by the states.
Robert Phillips, executive
secretary for NPC, later told
how the Council has made
many new contacts in
Washington, D.C. during the
last few years, largely
among people who were not
previously aware that peach
producers had a national
organization.
At the same time,
Phillips explained, the
Council has been working
with other groups which
have similar problems with
the Environmental
Protection Agency, the
Occupational Safety and
Health Administration and
other government agencies
to try to get regulations
modified or, when possible,
get changes made before the
proposals moved too far
along in the policy-making
sections of the agencies.
He also pointed out that the
Environmental Protection
Agency is operationg under
several different laws,
rather than just one law,
which makes it more
difficult to come to grips
with the various problems.
OSHA, on the other hand,
was given broad powers
under one law, and the power
was put into an agency under
the Department of Labor,
which has long been oriented
toward worrying more about
special protection for
individuals than the effects
which such protection might
have on overall economic or
social problems.
Educational activities of
the National Peach Council
were discussed by Betty
Phillips, who is the Council’s
home economist.
Included in the current
programs are four
special annual releases to
more than 200 daily
newspapers across the
nation; helping sponsor a
booth at the annual
American Home Economics
Association convention;
distributing materials about
peaches through cooperation
in Good Housekeeping
workshops for home
economists; and circulation
of a slide series, “The Peach
Story,” to various schools.
Included in the cookbooks
are all the tested recipes
which were in the files of
National Peach Council, plus
many other recipes and
other material which Mrs.
McPherson gathered from
other sources in
Pennsylvania and some
other states.
The cookbooks are
available from either
National Peach Council,
I’O Box 1085, Martmsburg,
W.Va. 25401, or from Passion
for Peaches Publisher,
Koute 1, Box 66, New Park,
Pa., 17352. The cost for
individual copies is $3.95 plus
37