—Lancaster Farming, Saturday, March 5, 1977
122
Milk ads
ROSEMONT, m. - United
Dairy Industry Association
(UDIA) has once again
shown its ability to meet
member units’ needs in
quick fashion by producing,
within a two-week period, a
local-national advertising
promotion campaign
enabling them to respond to
the current coffee crisis.
Included in the total
promotion effort are four
“Take A Coffee Break” print
ads and a complementary
radio commercial. They
were developed by American
Dairy Association (ADA),
the advertising and sales
promotion arm of UDIA. At
the same time, UDIA’s
Sale Register
SAT. MARCH 5, 1977, 10:30
AM. - Public auction of farm
tractors, machinery
equipment and trucks.
Located on Freeland Road,
4% miles west of Old York
Road at Maryland Line, west
of U.S. Rte. No. 83 via Exit
No. 37 from the north of
/ia Exit No. 36 from the
south, in the Sixth election
district of Baltimore County,
Md. The Norris Farms,
Owner. John H. O’Neill,
Auctioneer.
SAT. MARCH 5, 1977, 9:30
AM. Public sale of truck
farming machinery, but
chering tools, antiques,
household goods and 1972
auto. Located about one mile
east of Jacobus off Route 111
along the road from Jacobus
to Dallastown at the York
Water Co. Russell C. Lentz,
Executor, Robert L.
Sechrist, Auctioneer.
check coffee breaks
communications division reproduction copies to be
prepared food, business and used in reduced format as
editorial releases for “drop-in” illustrations for
national dissemination. their weekly food page ad-
The ads and radio com- vertising.
mercial have already been One of the three UDIA
used by several member communications’ releases
units to suggest people take a suggests drinking Cafe au
break from coffee and drink Lait, Kaffee mit schlag or
milk. These ads have also just plain coffee with milk to
proved popular with other make a pound of coffee last
segments of the food in- longer. It points out that
dustry. Besides several adding milk or cream to
trade publications ex- coffee not only stretches its
pressing interest in them, use but also enriches it with
Piggy Wiggly supermarkets such nutrients as calcium,
in Jacksonville, Florida, phosphorus, protein and
have contacted ADA for riboflavin. The other UDIA
releases also recommend
milk as an additive, or
alternative, to coffee.
With this “instant” ad
vertising-promotion cam
paign UDIA shows the ad
vantages of having a
national promotional
organization that can react
quickly to emergency
situations. It also joins the
many restaurateurs, food
store owners and govern
mental executives in the
country reacting to the
current coffee crisis with
planned or initiated
boycotts, price freezes,
coffee alternatives, etc.
TRY A
CLASSIFIED
FREY FREE STALL
LIFETIME FREE STALL HOUSING
Cut bedding costs 75 per cent, reduce labor for
barn cleaning and cow washing, reduce teat and
udder injury to the minimum house your
milking herd in free stall housing Each cow
provided a stall for loafing She won’t be stepped
on, the rear curb forces manure out into alley for
mechanical cleaning or washing A few minutes
twice a day cleans the stalls and curbs, bedding
lasts almost forever if your stalls fit the cows.
Popular sizes are 6'5”, 7' and 7'6” Size ’em by
breed
Our free stall partition may be mounted on wooden
head boards or we make a steel divider. Set the legs in
8 to 10” concrete curbs to hold and retain bedding. Stall
floor can be soil, sand or gravel. Bedding straw,
sawdust, peanut hulls, ground com cobs, etc. Should be
installed with paved alley surface 8 feet wide for
mechanical cleaning or washing.
- 8 Models all steel welded farm and feedlot gates
- 2 Models all steel welded head catch gate
For prices, contact: Fred Frey, Mgr.
(717) 786-2146
FREY BROS.
RD2 Quarryville, PA 17566