Farm
W (Continued from Page 1]
A spokesman for Hamilton
Equipment commented that
the major problem with the
Farm Show is that the
facilities are outdated and
space is “at a premium.” He
noted further that “most
companies showing here
could not obtain the space
they need” to exhibit their
products to full advantage.
But a number of exhibitors
disagreed with that
assessment. “I don’t know
what you could do to make it
better,’’ announced a man
wearing the White Motors
Corporation- uniform. He
noted that attendance is
/'excellent and space has
•■always been adequate for his
company.
A representative of Schuld
Manufacturing, Milton, Pa.,
agreed space was adequate.
His display took up just a few
feet along one wall.
The Hamilton Equipment
spokesman found company,
however, with the people at
the Lely Corporation
display. “Space is totally
inadequate,” announced one
man without hesitation.
“We’d take double the space
if we could get it.” He went
on to opinionize that the
reason there are no farm
chemical displays at
Harrisburg is the fact flu t
they have only recently
emerged as an important
management consideration,
and there hasn’t been room
at the Farm Show complex
to take them in. They are
Sew
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Show
represented at most other
leading shows across the
country. Lely could use more
space because its line of
equipment for minimum
tillage is gaining ground in
more ways than one. Like
farm chemicals, it’s a new
concept in agriculture.
At the FMC Corporation
display, everything at the
Farm Show was to the
company’s satisfaction.
Space rentals were “not
outlandish,” the man said,
and display area was “very
adequate.”
A spokesman for Gehl
Manufacturing Company
qualified his remarks by
saying he was not in a
position to compare the
Pennsylvania show with
others in the nation since he
does not get to other such
major events. But he did say
more space could be used.
“It’s a great show,” the
Gehl representative said,
“it’s the finest show I par
ticipate in.” Like all others,
he believed the show to be of
great benefit to his company.
“It’s beneficial - ab
solutely,” he emphasized,
adding that his firm gets
“tremendous responses”
from visitors. Most people
coming to the Farm Show, he
said, are from the Northeast.
Asked if he was optimistic
for a good sales year in 1977,
Gehl’s man answered “it
looks good, all economic
indicators point to a good
year.” Then he went on to
say that Gehl, like other
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Some exhibits at the Farm Show have to be outside due to lack of space.
companies, “have to use
optimism in our approach”
because the farmer has to be
an optimistic individual. A
major source of the com
pany’s optimism stems from
the interest and positive
attitude expressed by the
farmers themselves when
they visit events such as the
Farm Show. Along with
scientific market research,
this gives equipment
manufacturers a good
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barometer for measuring
future sales and trends.
Most interviewed
exhibitors here told Lan
caster Farming that 1976
was a good year. Many
termed the previous year
as .having been an excellent
one. All are confident of 1977
being at least as good and
very likely even better.
Back to scoring of the
Farm Show itself, one
exhibitor noted that at
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Lancaster Farming. Saturday, Jan. 15,1977
tendance figures here are
the highest of any such show
in the nation with the ex
ception of an exhibition held
annually in Tolare, Calif.
In spite of this high
drawing power for people,
it’s still not exactly what
manufacturers would like to
see. But even on this issue
there are split opinions. For
companies like FMC, the
Farm Show allows for
adequate coverage and
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outreach. The company’s ag
machinery division is
primarily involved with
sprayers and similar
equipment which is used for
high cash crops such as
fruits and vegetables. A
show with a larger scope
than the Farm Show would
not necessarily be to their
benefit.
But companies which fit a
much less specialized
category, such as Gehl, John
Deere, and International
Harvester, see some ad
vantages to shows which
draw crowds from entire
blocks of states, as opposed
to one state and fringe areas,
which is the case with
Pennsylvania Farm Show.
A show most often cited as
having the most nearly
perfect combination of
facilities and audience draw
is the exhibition in
Louisville, Ky. Buildings are
much newer than those in
Harrisburg, there’s more
under roof, and crowds come
from parts of the South,
Midwest, and Northeast.
America’s agricultural belt
is much more widely
represented, providing
exhibitors a good op
portunity to show their stuff.
Should the Farm Show
change its mid-Winter
schedule?
Those interviewed think
not, in spite of the frigid
temperatures and depth of
snow they often have to put
up with. The reason for their
content on this matter is that
farmers aren’t quite as busy
in January as what they
would be at another time of
the year and can therefore
take time out to come to
Harrisburg. Also,
rescheduling it could conflict
with other major shows. The
Louisville exposition, which
goes under the name of “The
National Farm Equipment
Show,” is in mid-February,
for example.
In contrast to the show in
Kentucky, the Farm Show is
thought of as more or less a
“local” show. A spokesman
at the Lely display described
the show here as being “very
local” and cited a company
survey to prove his point.
Most all inquiries received at
his booth were from Penn
sylvania, with neighboring
states having only minor
representation.
Nevertheless, the folks at
Lely have considerable
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15
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