Domestic soy oil use studied
HUDSON, lowa - Palm
oil’s Inroads Into the U S. soy
oil market have prompted
the American Soybean
Association (ASA) to con
sider doing market
development work In the
United States.
ASA has hired a market
research firm to study the
potential for increasing soy
oil utilization in this country
and to recommend possible
marketing strategies to
accomplish that end, ac
cording to ASA president
Gerald Michaelson.
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“This study will tell us
whether a domestic soy oil
promotion would be a good
investment for 'growers’
funds," he said
If the study recommends
that ASA go ahead with a
domestic program, it would
mark a sharp departure
from past ASA market
development policy,
Micahelson noted.
“In the past, it was con
sidered that the market for
soybeans and soybean
products in the United States
was saturated,” he said,
FROM THRIF T.
"and little or nothing would
have been gained by spen
ding producers’ money to
promote soybean products
domestically.
"Past ASA policy,
therefore, has always
operated on the premise that
we could get more for the
producer’s market
development dollar by using
it in foreign countries where
the market for soybeans had
considerably more growth
potential.”
But today, Michaelson
said, soybean producers are
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concerned about low soy oil
prices brought about by
competition from imported
palm oil.
"Palm and other highly
saturated imported oils have
been taking an increasing
share of the market
previously held by soy oil in
the United States,” said the
ASA president, “and we are
wondering if it is time to do
some market development
work at home.”
Michaelson said one
possible basis for such a
market development
program would be informing
health-conscious consumers
of the high saturation levels
of palm and coconut oils,
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Lancaster Farming, Saturday, Sept. 11.1976
relative to the high level of
polyunsaturation in soy oil.
Mlchaelson said this ap
proach could be aided by a
new FDA food labeling
regulation which will require
labels to list specific edible
oils contained in foods by
Jan. 1, 1978
Per capita egg con
sumption declined 10 percent
in the past two years to 275 in
1975 (including the eggs
hidden in muffin mix and
store-bought eggnog). In
1945, when wartime meat
rationing spurred egg eating,
the per capita average was
400 eggs a year.
N FULTON'S
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M RATES!
By the 1980’s Uicrc may be
only 520 flocks of more than
480,000 hens each with the
national hen population
remaining at its present
level, says Professor Ralph
L. Baker of Ohio State
University
Last year 64 4 billion eggs
were laid in the United
States. This was 3 percent
less than the year before, but
still enough eggs - if laid end
to end - to circle the earth at
the equator 100 times.
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