Currant Invaatmant Lavala
Baal
2 cants 18 6 cants 5 6 cants 17 6 cants
$4 5 million $4O million $l2 million $3B million
Par capita
Total
Proposad Invaatmant Goal*
Florida
Baal Dairy Cotton Cllrut
Par capita 16 2 cents 77 cents 11 2 cents 17 6 cents
Total $35 million $165 million $24 million $3B million
Prepared by Beef Industry Council of the Meat Board
RGUinV 840 X
"The best hybrid Byway has
ever offered my growers."
NICK FERRANT, JR.
If you grow corn in Delaware, Maryland,
Jersey or southeastern Pennsylvania, take a
tip from Nick Ferrant. Be sure to include
Agway 840 X in your planting plans for '77.
In Nick's words, "In long-season areas, I
doubt if any corn will beat this one when
well grown. High yields of silage and grain,
excellent standability and high-population
performance ... and medium-low ears that
harvest beautifully."
Another of Nick's favorites? Agway 834 X.
A great long-season grain hybrid.
Cotton
Dairy
Beef industry gears
for market development
A*.- - v^.
BOISE, Idaho - The beef
industry has had more than
its share of trouble this year,
but things still look good for
the future, according to
representatives of the Beef
Industry Council of the
National Live Stock and
Meat Board.
Florida
Citnia
Speaking at the Meat
Board’s annual meeting held
here last month, Beef In
dustry Council Chairman
Melvin 0. Kuska described
some of the events of 1975-76
as they affected the beef
industry.
“In the marketplace,
AGWAY CROPS SPECIALIST
cattle prices jumped from
loss to profit to loss; whip
sawed prices frustrated
efforts at planning, and beef
production this year to date
is up 10 to 11 per cent over
last year - too big a jump to
be handled in an orderly
fashion by normal
distribution and con
sumption channels,” Kuska
said.
Also, he added, supplies
began shifting back from a
high volume of non-fed
cattle to more grain-fed beef.
Supplies of competing foods
have increased, adding to
This year, put both in your corn program.
Agway 840 X and 834 X will come through
with the energy results you need and you'll
find out that Nick really knows what he's
talking about.
Hguioy Energy Kings...
more milh rnnhing
(fIGWfIY)
power.
Lancaster Farming, Saturday, Sept 11,1976
the downward pressure on
beef prices.
But this year there is some
good news, Kuska reported.
It comes from the Beef
Development Taskforce,
which has provided the in
dustry with an opportunity to
realize its full potential for
research, education and
market development
through the Beef Research
and Information Act. As a
result, every beef producer
will be able to vote in a
referendum next Spring to
establish a national, uniform
investment program to serve
the industry.
“Our industry is one of the
giants,” Kuaka said. “And
we serve a giant market. We
need a bold funding system.
Yesterday’s funding
methods will not be good
enough to meet tomorrow’s
challenge.”
In his report to the in
dustry, Huston noted that
“beef industry market
development programs are
currently funded by about
(2.5 million in the states and
(2 million through the Meat
Board-Beef Industry
Council. That’s a total of s4*s
million combined. But
looking at the job the in
dustry has to do on a ‘per
head’ basis, counting people
in the market shows the real
challenge ahead for the
industry’s efforts.”
Beef’s potential market is
all of America, Huston said -
all 215 million people. The
$4.5 million investment
averages out to slightly more
than two cents per capita for
the industry’s complete
promotion, education and
nutrition research
programming.
“That’s why we ask ‘Got
two cents in your pocket?’.”
Huston said. “If you have,
then you’ve matched the
beef industry’s per capita
yearly investment in market
development.”
Other producers of
agricultural commodities
are aggressively pursuing
their markets through
ambitious investment
programs, Huston said. The
dairy industry has begun
talking in terms of a $135-160
million annual budget for
promotion, research, market
development and education.
Based on analysis of market
research, dairymen are
discussing a programming
goal of 77 cents per capita
expenditures, Huston noted.
The Beef Research and
Information Act for national
beef industry funding would
provide an estimated $3O to
$4O million if approved by
cattlemen voting in the
Spring 1977 referendum.
According to Huston, “that’s
about 14 cents to 18 cents per
capita to support market
development, research,
information and advertising.
It represents a substantial
step forward, though only
about one-fourth as am
bitious as the dairy industry
goals. It is by no means
unrealistic.
“Basically, it means we’ll
finally be able to put some
real muscle into our beef
promotions.” ,
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