World food shortages pondered ;rSHEY - Change in the lock marketing industry been the name of the s m the past as surely as 11 be in the future,” Dr. E. Brunk of Cornell rersity told Livestock etmg Congress 76 - and tree days key speakers EVERGREEN ACTOR CO. INC. 30 EVERGREEN ROAD LEBANON, PA 17042 Lebanon County's Only JOHN DEERE FULL SERVICE DEALERSHIP Phene (717) 273-2616 SED 140 INTERNATIONAL TRACTORS WITH SIDE MOUNTED MOWERS fcTc-i "***’•* Mwanay Ut&A. SmtonuDFUMasiowuiw \ V 1! view/ ftices in New Holland and Smoketown from all sectors of the livestock economy explored the past, present and future implications of a changing industry. The dimensions of this change were charted in a survey of 1,200 marketing leaders, conducted by Dr. JOHN DEERE I vr. NEW HOLLAND FARMERS NATIONAL BANK . Your Family Banking Center Livestock Marketing Congress Edward Uvacek, Jr , associate professor at Texas A & X Unviersity, College Station. Dr. Uvacek asked nine questions on marketing developments - and a majority of those respon- 1 ding, 28 percent, felt in creased direct marketing and the use of auction markets ranked as the most significant marketing change in the livestock business during the last century. Looking to the future, a majority of respondents, 16 percent, said “more efficient production” is the most important marketing lesson or guideline for the in dustry's next century. This year’s Congress, held here at the Hershey Con vention Center last month, looked'at marketing’s past, present and future centered on the Congress theme, “The American Bicentennial: Beginning A New Century of Marketing.” Program sessions studied the marketing climate, leadership and techniques as the industry enters its third century. Dr. John W. Allen of Michigan State University set the framework for the ■> ' ' Member F.D.I.C. discussion of the marketing climate with his question, “Is it possible for any in dustry in our economy to survive and prosper in a world that will be ex periencing the dramatic impact of exponential growth in population?” Professor Allen’s concern over population growth was shared by John H. Brinker, president of A. 0. Smith Karvestore Products, Inc., Arlington Heights, 111., who noted that “It took three and-a-half-million years” for the world's population to reach one billion, “but only 100 years for the second billion ... only thirty years for the next billion ... and only 15 years for the fourth billion, which we reached in 1975.” Brinker called for a four point program “If the world’s people are to con tinue eating at more than a subsistence level.” He urged development of a “national land use policy,” increased profit as an incentive for livestock producers, con tinued generous food aid to countries that agree to control their population and the maintenance of a strong national defense to deter hungry nations who may “dare to take our land and our food.” Don Baron, area head of agriculture and resources for the Canadian Broad casting Corporation, stressed the role of com munication in solving the world’s food problems. By infprming the public of this complex problem, “This new age of communication brings at least the possibility that the voice of reason can catch up to the cry of the demagogue,” he said. Keynote speaker Dr. Robert R. Spitzer cited the importance of food in securing world peace. Spitzer, who has a first-hand Your Local Red Rose Dealer can help you rid your premises of this creature. We have a fly control program to fit every farmer's need. • GOLDEN MALRIN SUGAR BAIT • FATAL FLY CONTAINING DIPTEREX . • KLEEN-KOW - CONTAINING VAPONA * P DIRECT SPRAY * • CYGON 2-E RESIDUAL SPRAY ' > • SIMAX-BACK RUBBER CONCENTRATE • KOREAN • CATTLE DUST BAGS WE ALSO STOCK A COMPLETE SELECTION OF HERD HEALTH NEEDS. Red Rose ANIMAL FEEDS BROWN & REA, INC. ATGLEN,PA 215-593-5149 Lancaster Farming. Saturday, July 3,1976—79 view of this problem as coordinator of the State Department’s Food for Peace program, said “As protein production rises in any given area of the world, it gives us a sign that chances for international stability are improving.” Spitzer said there are many reasons why the U.S. must be interested in the world’s food problems. He cited humanitarian concern, the belief that “aid builds trade,” “own self-interest,” and the fact that “the world is smaller. Continents are no longer sailing days apart but only air hours away. We can’t isolate ourselves.” Implementing bold ideas requires bold leadership, and Orville K. Sweet, president of the American Polled Hereford Association, defined marketing leaders as “Those that influence the system and the people that (make) it possible to move the products that satisfies people’s needs” most ef ficiently from producer to customer. Sweet saw this Century Three leadership coming “Not from the government, notfromthe packer...” but from “the livestock market operator and the producer ... they both must program, plan, innovate, organize and adapt.” “Producers are the only ones in a position to bring about any significant change in the livestock marketing system,” accorkng to Jack H. Armstrong, deputy ad- of the Fanner Cooperative Service with the U.S. Department of Agriculture, adding that at this point “Producers have not taken sufficient interest in the system to bring about any real change.” Concerning leadership in the marketing sector, Dr. John H. McCoy, agricultural economist at Kansas State PUBLIC ENEMY NO. 1 & University, Manhattan, said “The crucial test of leadership is in the broad classification of marketing developemnts affecting people outside the livestock industry itself ... the scope of concern has broadened significantly in recent years with the rise in con sumerism, environmental impacts energy' problems, etc.” He went on to add, “If the people directly concerned with the livestock industry do not take active leadership in market development in the area where the public interest is a matter of con cern, then someone else will assume that leadership.” A striking example of leadership in market development was explained to the Congress registrants from across the U.S. and Canada by George Strathearn, Burlingame, Calif., vice chairman of the Beef Development Task force. (BDT) The BDT was the driving force beyond the introduction and final Congressional passage of the Beef Research and In formation Act. The bill, signed by President Ford on May 28, will allow the industry to vote on the establishment of a national uniform collection plan to fund market research, development and consumer information programs. Strathearn said the beef industry wanted to know “How could beef’s position in the marketplace be enhanced,’’ and “what new horizons could be explored if the money, manpower and imagination were available?” He outlined the work of the BDT in the key areas of communications, research, marketing and distribution and foreign (Continued on Page 801 For Prompt Courteous Service, Give Your Local Independent Red Rose Dealer A Call! RED ROSE FEED & FARM SUPPLY Div. of Carnation 27 N. CHURCH ST. QUARRYVILLE, PA BUCK, PA 717-786-7361 717-284-4464 . 0 _ t
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