—Lancaster Farming, Saturday. July 3, 1976
62
Pa. Dairy Princess
relates experiences
By SALLY BAIR
Feature Writer
To Charlene Maust,
speaking about milk is as
natural as drinking it.
Charlene, 17, is Penn
sylvania’s Dairy Princess
and is spending her summer
working full time for the
Bureau of Markets in the
Pennsylvania Department of
Agriculture, and telling
anyone who will listen about
the virtues of dairy products.
And, Lancaster County
can boast this first lady of
the dairy industry as a
There’s nothing more natural for a Dairy Prin
cess than pouring a tall glass of fresh cold
refreshing milk.
resident - temporarily at
least. Charlene, a Somerset
County native, is living with
the Robert H. Kauffman
family, Elizabethtown R 1,
and commuting to her job in
Harrisburg. Mrs. Kauffman
says the family sees little of
Charlene, however, because
she spends so much of the
time traveling the state.
Another Lancaster
countian, Joyce Groff,
daughter of Mr. and Mrs.
Robert C. Groff, Quarryville,
travels with Charlene as her
coordinator. Joyce is home
economist with the Bureau of
Markets.
Charlene said she entered
her county contest because
she thought it was a good
way to say, “Dad, I’m proud
of you and I want to
represent you in the best way
that I can.”
Much of the time Charlene
makes appearances to farm
related organizations, but
she enjoys those encounters
in which she meets con-,
sumers directly.
She has participated in
many shopping mall
promotions of dairy
products, some in con
junction with Dairy Princess
contests. She feels mall
promotions are “one of the
best ways to meet con
sumers. We usually go
during the busy hours when
many people are shopping,
and it’s a good way to meet
lots of people.”
Typically, she goes with a
display from the Depart
ment of Agriculture which
includes information about
all of Pennsylvania’s
agriculture commodities.
Making appearances at
malls has been an eye
opening experience for
Charlene. She said the most
productive types - of
promotions have been when
milk or dairy product
samples are distributed.. In
addition she has .pamphlets
about the dairy industry,
bumper'stickers and recipe
brochures to hand out.
But the comments she
hears are fascinating. Some
samples: “I don’t like milk. I
hate milk. Milk’s too fat
tening.” To each of these
Charlene 'responds in her
easy-going, charming
manner. She said she tries to
explain reasons for drinking
milk or alternative ways of
using dairy products in the
diet. To those who it’s fat
tening she suggests that they
try skim milk. But, she said,
those who say they hate milk
usually keep on walking.
She is pleased when people
stop and talk, and often
people tell her that although
they don’t drink milk, they
use it a lot in cooking.
“Young children,” she says
with laugh, “never get
enough milk and always
come back anid ask for
another sample.”
She said, “Some people
are so glad- they are amazed
that something is free, but
willing to take anything you
give them.” She has noticed
some difference in urban
area malls and those which
are more rural. “City people
are more reluctant to take
what you offer. They don’t
get many things free and
often they will say, ‘Yes, I’ll
take some, how much does it
cost?’ ”
-r.
At the end of May Charlene
taped a guest appearance on
the Mike Douglas television
show which was broadcast in
this area recently. A holstein
cow was brought into the
(Continued on Page 63j
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